NED_Marketing Budget

	B	C	D	F	G	H	I	J	K
1	NED - Marketing Budget
2	Sr No.	Title & Task Name		Cost	Total	Duration	Proposed duration	Budget	Remark
3	1	Digital - Geo Targeting			400,000			400,000
4	1.1		Digital Banners			3 months			Allocated across platforms
5	1.2		Social Media Platforms (WhatsApp / IG / FB)			3 months			Allocated across platforms
6
7	2	OOH			365,000			730,000
8	2.1		Billboard	150,000		1 month	2 months
9	2.2		Unipole	75,000		1 month	2 months
10	2.3		Lamp Post circuit	65,000		1 month	2 months
11	2.4		Standees	75,000		1 month	2 months
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13	3	Activation			130,800			751,800
14	3.1		Local supermarket chain - Modular Stand	7,500		Weekend	4 weekends	30,000	Relocate as per locations
15	3.2		Mall activation - Mirdiff City Center or similar	70,000		1 week minimum	2 weeks	526,300	Relocate as per locations
16	3.3		Mall activation - Smaller community center	25,000		5 days minimum	4 weeks	100,000	Relocate as per locations
17	3.4		Flyers in shopping bags	7,500			2 to 3 Associations	7,500	Multiple tie up associations
18	3.5		Open Day on campus	10,000				10,000
19	3.6		Door drop (per door drop)	10,000		1 drop	3 drops	30,000	Various targeted zones
20	3.7		Promoter (per day cost x 10 hours)	800			1 month x 2	48,000	Relocations as needed
21
22	4	Support / Creative Design / Content			150,000			150,000
23	4.1		OOH
24	4.2		Stand
25	4.3		Digital Banners
26	4.4		Social Media Post
27	4.5		Roll Up
28	4.6		Flyer
29	4.7		Poster
30	4.8		Brochure - 4 page folder
31	4.9		Account Management: Servicing, supervision and coordination
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33	5	Production			79,000			79,000
34	5.1		Stand Production	15,000
35	5.2		Flyers (Qty 7,500)	7,500
36	5.3		Giveaways on Open Day (500 Qty)	50,000
37	5.4		Brochure (4 page folder - 500 Qty)	6,500
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39	6	Opening Day			50,000			50,000
40	6.1		Inaugural function: (Branding / Giveaways / Promotional material / Decor / Audio)	45,000
41
42	Budget							2,160,800
43	Note: The cost above are indicative for budgeting purpose.
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