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* Highlighted cells marked with stars indicate key features that differentitate this product significantly from the rest of its competitors
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Feature NameDescriptionSupporting Research
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P1: Must-HaveSplit Prompt (alongside Apple Pay prompt)Button that appears alongside Apple Pay button whenever a user is prompting paymentMarket research, competitor analysis
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*Receipt Scan / ImportAllows users to import a digital receipt or to scan a physical receipt so that item quantities and prices can be determinedMarket research, competitor analysis, user surveys
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Add Co-PayersPrimary user adds secondary users who will split payment, either from Nearby, Favorites, Recents, or ContactsMarket research, competitor analysis
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Item DelegationPrimary user assigns each item to its respective payer in the group; Split presents each item on the menu and primary user taps correlating Memoji or contact circleMarket research, competitor analysis
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*Tax + Tip Split CalculatorPrimary user chooses tip percentage / amount and how the tax and tip will be distributed (even split, proportional, all on one user's tab) and Split automatically calculatesMarket research, competitor analysis, user interviews, user surveys
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Send Payment RequestsPrimary user sends each secondary user their total tab (including tax and tip), upon receiving it, they will be prompted to fulfill paymentMarket research, user surveys
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Return PaymentSecondary users receive this prompt from primary user for their tab, shows items they are paying for and their portion of tax and tip, and has button to fulfill payment out of their fundsMarket research, user surveys
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Final Payment PromptUpon receiving payment from all secondary users, primary user is presented with total for entire bill and is prompted to pay at the point-of-sale via NFC, completing the purchaseMarket research
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P2: Nice to HaveDelayed / Scheduled SplitPrimary user can choose to front the cost of a purchase while sending out a request for pay back that does not require immediate action; essentially mirror Venmo's functionalityMarket research, competitor analysis, user surveys, user interviews
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*Saved GroupsUsers can create saved payment groups for recurring parties that must split expensesMarket research, user surveys
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P3: Delightful ExtrasIntegration with Apple CardSplit connects to a user's Apple Card credit card account and can instantly update when that user receives funds from secondary users, so that the physical card can be used at the point-of-saleMarket research
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