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The
Landscape Canvas
Of
Ohio Northern University
Mapping the
Innovation & Entrepreneurship (I&E)
Landscape
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Questions? Contact Humera Fasihuddin, 413-222-5400.
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Directions:
1) Research your campus assets on the web and by interviewing students, faculty and administrators. Enter relevant program name, club, course or item in all worksheets of Landscape Canvas except for 'Example' worksheet. Include estimated enrollment numbers, key contacts & websites.
2) Get feedback. Don't worry about capturing everything before you 'Get out of the building' and interview other stakeholders for their perspective. Use the 'Share' feature to gather input and share your Landscape Canvas with others. Create a wiki page for your campus on UniversityInnovation.org and embed your Landscape Canvas using the following wiki code: http://www.mediawikiwidgets.org/Google_Spreadsheet
3) As your institution adds new courses, programs, resources and mechanisms that advance I&E on campus, update your Landscape Canvas google spreadsheet.
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DiscoverLearnExperimentPursueSpin Out
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"Students, I&E is important.
Make it a priority."
"So, you want to learn more.""You want to apply your knowledge to a specific project.""You have effectively engaged in I&E.""You have fine-tuned your understanding of I&E and reframed your approach to your education and career."
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Generating awareness, importance and fundamental elements of I&E to students.
(1. Discover)
Student realize I&E is important and want to get involved in a deeper way.
(2. Learn)
Student applies knowledge of I&E to a specific challenge/ problem. Form design team or work solo to explore potential.
(3. Experiment)
Student(s) commits to opportunity. Student(s) license a technology, forms or joins venture startup, and/or attains legal status.
(4. Pursue)
Commercialized entity continues & pivots further (3-10 years out) & adapts innovation to marketplace needs.
(5. Spin Out)
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_9_ Total Resources _9_ Total Resources _5_ Total Resources _2_ Total Resources _1_ Total Resources
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* This framework is based on the Wenger model:
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Res-Life
American Marketing Association
Society for the Advancement of Management (SAM)
Collegiate Entrepreneurs' Organization (CEO)
Student Investment Group
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Student Senate Pitch Competition
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Polar Careers
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