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Powered by HeyOrca: the social media management tool for teams and agencies!
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Heads up! This sheet is no longer being maintained.

But don't worry – we've just moved to a better home.

From now on, you'll find the latest social media trends in the Inspo Library in HeyOrca (click the Trends Tab at the top of the Inspo Library). It's free to use (you'll just need to create a free HeyOrca account to access it).

The Inspo Library makes it easier to save, organize, and revisit trends, so everything stays in one place.

And don't worry, we're not deleting this sheet! All of the trends we've collected from 2022–2026 will remain here as an archive whenever you want to look back.

See you in the inspo library!

– The HeyOrca Team
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Week of: June 29
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Original audio aka the "Imagine the stories ____ would tell if they had a Netflix documentary” trend
This might be one of our favourite trends this week because it's so easy to recreate. All you need to do is sit in front of the camera like you’re being interviewed and add the text “Imagine the stories ___ would tell if they had a Netflix documentary.” Need some inspo? Take a look at how @timnathkidsdentistry did it.
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Original audio aka the “piano montage” trend@idanarad creates a beautiful beach montage with this trending audio, proving that a little editing goes a long way. All you need are two clips that flip back and forth to create the effect. It's perfect for travel content, product reveals, or anything that deserves a cinematic glow-up.
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Original audioLooking for one audio that works with pretty much everything? This is it. We love how @jessithefarmer uses it to show off her harvest ahead of the farmers' market, but it works just as well for products, behind-the-scenes moments, day-in-the-life content, or whatever your brand is up to this week.
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TikToks:
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Where'd All the Time Go? trending audioThis nostalgic "then vs. now" trend is still going strong thanks to graduation season. We love how @roganmeg uses it to show the journey of a magician they know, but brands can easily adapt it to showcase their own evolution.
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Original sound aka the “inspiring moments” trendIf your feed could use a little hope, this one's for you. @amyrosealexandra pairs the audio with simple clips and just the right amount of manifestation energy. It's perfect for founder stories, milestones, community moments, or reminding your audience why you do what you do.
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Original sound aka the “Give me ten” trendLove Island sounds are still taking over TikTok, and this one is all about pretending something will only take 10 minutes when we all know it won't. @andrewperezx jokes about hitting snooze, but social media managers have endless ways to make it their own: "Give me 10 minutes to check the comments," "Give me 10 minutes to draft this post," or "Give me 10 minutes to make one small edit.".
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Week of: June 22
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Original audioOkay, this audio is giving main character energy. It has that cool-girl vibe that works with almost anything – and we love how @theknotchurros uses it to make their drinks look extra irresistible. Brands can use this for aesthetic product shots, behind-the-scenes moments, team content, or outfit clips.
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Original audio aka the “Don’t tell your dreams to everybody around” trendThis trending audio is a great way to share your goals, dreams, and progress without it feeling like a humble brag. @mash_event_stylist does this really well by using the audio to highlight their work. Brands could use this to show a founder journey, behind-the-scenes growth, milestones, or how an idea became reality.
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Original audio aka the “I need to take a few days break” trendA very relatable audio for anyone who has ever looked at their calendar and immediately needed a vacation. @sobeitph uses motion and quick clips to keep people watching, but this one can work even if you’re not travelling.
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Original sound aka “the feeling of being alive” trendThis audio is everywhere right now and it’s perfect for those little moments that make life feel good. @caymanw uses it beautifully with travel clips and breathtaking views. You can use it for showing your community, your team, your customers, or the moments that make your brand special.
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Original audio aka the “I wanna go back home” trendThis audio is super flexible and works for almost anything. @katelynnnmtz uses it for a meal prep moment, but brands could easily adapt it for favourite products, office traditions, team moments, travel clips, or anything that makes your audience think “okay wait, I need that.”
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Original sound aka the “Middle of June” trendSummer is officially here, which means this audio is having its moment. The best part? You don’t need a complicated concept – @harperzilmer4 shows how a simple clip can work.
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Week of: June 15
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Original audio aka the “you cannot reason with a tiger” trendA fun before-and-after trend! Most creators are using it for gym progress, but @varenik_art shows how easily it can work for brands by using it to promote their art page.
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The Official FIFA World Cup 26™ ThemeWith the World Cup hype starting to build, FIFA-related content is popping up everywhere. There are definitely some restrictions around branded content and FIFA, but you can still join the conversation in a more subtle way. @the_alpine_edits does this well by using the trending audio with their own clips instead of directly leaning into FIFA branding.
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Original audioThis audio is still going strong because it’s incredibly flexible. @luxeround uses it to promote their golf content in a funny, relatable way – proving that sometimes the best use of trending audio is just pairing it with content your audience already loves.
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Original sound aka the “I have more friends than just myself” trendThis trend is perfect for showing the humans behind a brand, especially for remote teams. The joke is revealing that yes, you do have friends – they’re just people you mostly see through a screen. We love how @jennyhoyosfr uses it, and brands could easily adapt it for team intros, company culture, or showing off your work besties.
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Original sound aka the “It’s okay to ____” trendThis one is a fun way to give your audience permission to do something very relatable by contrasting it with something outrageous. Take a look at how @bowenscreek uses it to promote their cafe!
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Original soundThis transition audio is still having a moment. While creators like @tylabeausmith are using it mostly for makeup before-and-afters, the format works for any kind of transformation. Brands can use it for product reveals, office glow-ups, packaging changes, website redesigns, or any satisfying “look how far we’ve come” moment.
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Week of: June 8
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Original audio aka the “what if we just” trendWe love how @birdandjim uses this audio to turn a simple idea into a mini adventure. The trend works because it feels spontaneous and inviting, making it perfect for travel, lifestyle, behind-the-scenes content, or those “what if we just tried this?” moments with your brand.
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Original audio aka the “let’s do it” trend@flourandspiceblog uses this trending audio perfectly by pairing it with a recipe she’s creating. This sound is great for showing a process, a new idea, or something you’re excited to make happen. Brands can use it for launches, new products, experiments, or those “okay, we’re finally doing this” moments.
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Original audio aka the “Describe your job, but make it sound illegal” trendWe are still LOVING this trend. People are overlaying text that describes their job in the most suspicious way possible, and @dr_saami absolutely nails the format. Social media managers, you could try something like: "I monitor thousands of people daily and study their behaviour," or "I make my coworkers stand in front of a camera, then distribute the footage across the internet." The more technically true and vaguely concerning it sounds, the better.
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TikToks:
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Original sound aka the “Okay, wow, first thought, transcending the game” trendThis trend is all about discovering something so good you immediately need to share it – and @lunapoprocks shows how simple the format can be. It’s a great fit for highlighting products, features, campaigns, tools, or anything your audience needs to know about.
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Original sound - House of Highlights aka “FIFA 2026”The World Cup is here, and content around the new @houseofhiglights song is starting to pick up. Even if you're not a sports brand, this is one of those cultural moments worth paying attention to. You can use the audio for team content, predictions, office rivalries, or simply to tap into the excitement that's building ahead of the tournament.
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Say You Do (feat. Imani Williams & DJ Fresh) trending audioThe new season of Love Island is officially underway, which means the internet has found another excuse to make everything about Love Island. We love how @scaff17 uses this sound to make it relatable. Even if you can’t use the audio itself, you can still join the conversation through memes, reactions, hot takes, and references your audience will instantly understand.
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Week of: June 1
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Instagram Reels:
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Original audio aka the “My top ten” trendPeople are using this trend to rank their top 10 favourites, and the possibilities are endless! We love how @rachmartino uses it to show her favourite makeup products, but brands can easily put their own spin on it. Think top 10 products, campaigns, books, coffee orders, tools, or even the social media trends your team can't stop talking about.
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Original audio aka the “Clapping to the beat of the song” trendIf you're looking for an easy team trend, this is it. @backslashburger nails the format by having each person clap to the beat before transitioning to the next teammate.
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Original audio aka the “drink reveal transition” trend@jurika.juju makes this transition look delicious with a Thai food reveal, but the format works for almost anything. Products, office spaces, event setups, team members, or new launches all work well here. If you've got something worth revealing, this trend makes it feel a little more exciting.
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Original sound aka the “No, no, no, don’t do that” trendWe've been seeing this one both as a CapCut template and as a lip-sync trend. @springrollcentral uses it for a relatable relationship moment, but brands can easily adapt it for those situations that make you immediately panic. Think clients asking for one more revision, a surprise meeting invite, or an email arriving five minutes before you're about to log off.
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Original sound aka the “Crashing out” trendPeople are using this trend to share the things that have them on the verge of a crash out – like how @ellahperryy uses it for internal panic. For brands, this could be platform updates, algorithm changes, or explaining for the hundredth time why social media isn't free.
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Original sound aka “Love Island season 8” trending audioThe new season of Love Island is here, which means the audio is starting to pop up everywhere. @elenaisabel__ leans into the excitement around the new season, but you don't need to be creating Love Island content to use it. The sound works just as well as background audio for lifestyle content, team moments, or anything that taps into the excitement of a big cultural moment.
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Week of: May 25
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Original audio by Whitefieldtheatre, “Pause the video to see . . .”"Pause the video to see if you should . . ." This trend is easily adaptable to any brand as the end of the sentence can be: "Book tickets to the show" (like what @whitefieldtheatre did), "Ask for that promotion", "Buy the bag", "Try a new hobby", and more.
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Original audio by somewhere_thats_greenThe perfect audio for two colleagues who are having a bit too much fun. This example by @confiacollective is accompanied by the caption "When the owner realizes that *these two* are on shift together." We've also seen the audio used with just the shenanigans.
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Original audio by ccc_dramaclub (“Up, two, three, four, keep it up, two, three, four”)This video trend is back! It involves a ladder, two taller people, and one smaller person in the middle. Caption it along the lines of "when you're small but trying to help anyway", similar to @wolfcoveinn. You could also flip the script and showcase products. For instance, if you're a clothing brand, you could put 2 longer dresses at the ends and one shorter one in the middle.
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TikToks:
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Original sound by movieclips225 - My brother! Gru, Dru!Despicable Me is trending! Specifically, the clip when Gru meets his new brother Dru. Just like the original movie clip, we often see this trend comparing hair with two people (like how @cami219835 did it). But you can also compare height, decor, and more!
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Original sound by Taliyah Joelle, “I don’t feel so good . . .”The, "We don't feel so good . . . I think we need a [insert anything]" trend. This example by @brooklynandbailey says "Graduate" but it can also be "New Pet", "Promotion", "Trip", "Family Reunion", and more.
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Original sound by Aguwalkerduh, “Bad news for my wallet . . .”"Bad news for my wallet. I hate . . ." This is a trend that really only requires a picture and something to end the sentence. In this example, the creator @amandalunamaria said they hate all of their clothes last summer. For your brand, it might be "cooking for myself", "doing my own blowouts", "making my own coffee", and more.
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Week of: May 18
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Original audio aka the “Just like I promised” trendRealtors like @laura.a.royal are loving this trend right now, but it can definitely work outside that niche, too. The format tells the story of how hard something was before revealing that you still got it done just like you promised.
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Original audio aka the “Generational age gap” trendThis trend is all about showing friendships or work besties with a big age gap, and @cityofmarionlibraries made it feel so wholesome!
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Samuel Jack Feels Like Summer trending audioWith summer right around the corner people are getting excited about it. This audio works best for montages, speechless tutorials, or fun moments. I like how @tammyscookiecompany used it to lowkey promote her two best sellers while also showing how she made them.
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Original sound aka the “Sorry I’m late it’s been such a crazy day” trendThis audio is mostly being used for before-and-after outfit transitions like @kimba1468 does, but there’s a lot of room to make it your own. Brands could easily turn this into a “work from home to office” transition, a campaign glow-up, or the emotional journey of opening 47 Slack notifications at 9 a.m.
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Original sound aka the “How it feels when ____” trendPeople are using this sound to dramatize painfully relatable moments. @b.flipz1 uses it to joke about being so busy at work he forgets to eat. You could easily turn this into “how it feels getting meme approval before the trend dies” or finally fixing a Canva issue after fighting for your life for an hour.
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Original sound aka the “What are you doing?” trendWith the Off Campus series having a moment right now, creators like @leecius are using this audio for those “caught doing something you absolutely shouldn’t be doing” situations. The joke is usually someone panicking and immediately lying about what they’re up to.
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Week of: May 11
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10 out of 10 trending audioThe best part about this trend is that you don’t even need to lip-sync. Most creators are just pairing the audio with B-roll of something they’re obsessed with – like how @grovehavenlife uses it alongside clips of a golden retriever puppy. For brands, this is a great opportunity to showcase a product, routine, food order, workspace, or anything your community would immediately want.
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Original audio aka the “Seeing if the algorithm prefers…” trendThis trend is still going hot! The format is simple: “seeing if the algorithm prefers the video I spent ___ hours on or this quick clip of ___,” followed by something completely random like how @itslifewithp just stands for the camera doing nothing.
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Original audio aka the “Spotted at the Korean baseball game” trendAlthough this started as an AI trend, there are plenty of ways to recreate it without AI. @saimahhsk uses the trend to place herself at a baseball game, but brands could easily replicate the concept using Canva, Photoshop, a green screen, or even filming at a real stadium.
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Mexico Honey trending audio by Kacey MusgravesKacey Musgraves’ new album is officially having a moment, which means the audio is popping up all over TikTok and Instagram! @evarankiin uses it as background music for a product first impression video, but the sound works especially well for storytelling, lifestyle content, or soft “main character energy” moments.
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Original sound aka the “my camera roll is full” trend@mummy_and_themunirtwins uses this trend to show how quickly their twins have grown up through old camera roll clips. While it started as more of a parenting trend, brands could easily adapt it to show company growth, product evolution, or throwback moments from earlier stages of the business.
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“Oh child” trending audioThis trend starts with three clips of you as a child before revealing who you are now in the fourth clip. @claraboucher4 does a great job using it to create an emotional contrast, and it’s a surprisingly effective way to bring more personality and humanity into your content — especially for personal brands or founders.
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Week of: May 4
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Original audio aka the “Seeing if the algorithm prefers____” trend@tate.weaver shows just how easy this trend is to recreate by using simple clips of himself just standing still. The format pokes fun at the algorithm while doubling as a strong hook. Try this formula: “seeing if the algorithm prefers the video I spent ___ hours on or this quick clip of ___,” followed by something completely random.
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Long Train Runnin’ RemixThis trending audio works for pretty much anything! @vickscelis uses it to take viewers along for a strawberry shortcake matcha run, but the sound works well for day-in-the-life content, mini adventures, or casual storytelling moments.
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Dreams by The CranberriesA softer, more low-key audio that works beautifully for subtle storytelling moments. I love how @_melissaloren_ties ties it into their photography business by showing expectations versus reality, but this could easily work for behind-the-scenes content or reflective moments too.
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Dan by Noah Kahan aka the “My best friend Dan” trendUse this song to show who or what your “Dan” is. @ellisealou uses the trend to highlight their long-distance best friend, but your “Dan” could easily be a coworker, business partner, favourite tool, or even your office coffee machine.
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Original sound aka the “What does that have to do with me?” trendThis trend is all about calling out something you spend a lot of money on. Take a look at how @mikaelarellano uses it to poke fun at overpriced lattes, but brands can easily adapt it to highlight the tools, habits, or subscriptions their community “invests” in.
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“Hi gaga Hi Hi Hi Hi Hi Hi” trending audioAn easy, self-aware trend that pokes fun at your own habits. @k.orapt2 uses it to call out their most-used emoji, but it also works for overused phrases, team habits, or those little quirks your community would instantly relate to.
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Week of: April 27
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Original audio aka the “age gap” trendWho doesn’t love an age gap trend! @shopstaxx uses this trend to highlight age differences in a light, funny way, making it feel natural and super relatable. This audio works especially well with coworkers and taps into generational differences in tools, habits, or perspectives your community will instantly recognize.
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“RALLY FUNKED VYNXCIUZ” trending audioThis sound is super flexible and works for almost anything. @paulinaerdmann uses it to show different outfits, but it could easily be applied to day-in-the-life content or quick transformations. The key is matching the energy of the sound with fast, punchy cuts.
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Original audio aka the "Do you want to _______" trendThis is such a cute trend and I love how @maddisoubry did it – plus it’s super easy to recreate! All you need is a question your team or community would instantly say yes to (think grabbing coffee, overspending, or gossiping about the same thing for the 100th time).
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Original sound aka the “No, you don’t get to ask me questions” trendThis trend is perfect for shutting down questions you don’t have the energy for. @fionafritz_ uses it for a relatable life moment, but brands can easily adapt it for client asks, internal requests, or those “quick questions” that are never quick.
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Original sound - Max aka the “And Emily?” trendWith The Devil Wears Prada 2 coming out soon, these lip syncs are everywhere. @witneycarsonofficial shows how to take an iconic line and twist it to fit your world. It works best when it reflects moments your team or community instantly recognizes.
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Original sound aka the “You owe me money” trendThis trend is all about calling out someone who owes you money — whether that’s your job, a client, or something else entirely. @annabelfrometa uses it to highlight model debt, but for brands, it’s a fun way to tap into those “we deserve more for this” moments.
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Week of: April 20
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Original audio aka the “Bieber fever” trendBieberchella is still everywhere and brands are still finding ways to tap in. I love how @True.skin.esthetics_ ties “Bieber fever” into skincare; it’s clever without trying too hard.