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Agency 1Agency 2Agency 3
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Link to website
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Pricing
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# of full time employees
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# of part time/contract employees
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Year founded
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Main point of contact
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Agency Type
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Agency Location
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Key Advantages
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Do they primarily work with MSPs?
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Do you get a dedicated account manager?
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Primary Drawbacks
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What KPIs do they track?
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Is their website good?
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What will the cadence for meetings and deliverables be?
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Core competencies
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Did they give good strategic advice during the sales process?
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Do they include strategy in their plan?
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Are they custom or a templated system?
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How many hours per week do you need to manage them?
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Do they insource or outsource & whitelabel?
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Do you feel you can trust them?
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Do they have any kind of guarantee?
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Do they use your tools or provide the stack?
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Specific Capability Comparison
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Web Development
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Copy Writing
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Video Production
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Graphic Design
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Illustration
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Marketing Automation
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Strategy
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Animation
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Sales Enablement
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Content Marketing
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Digital Marketing
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Event Marketing
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Lead Generation
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Email Marketing
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Social Media
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Print/Mail
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Search Engine Optimization
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Due Diligence
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Did they provide positive referrals you could contact?
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Do they have MSP Case Studies?
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Phone reference checks
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Named clients
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Online Reviews & Testimonials
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Writing Test
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Quality of Proposal
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