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PublisherUnitMonth 1Month 2Month 3Month 4Month 5Month 6Month 7Month 8Month 9Month 10Month 11Month 12
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Total Unique Monthly Visitors 100,000105,000110,250115,763121,551127,628134,010140,710147,746155,133162,889171,034
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Monthly Growth in Visitors 5%5%5%5%5%5%5%5%5%5%5%5%
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Desktop
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Monthly Traffic Desktop [Unique Visitors]55% 55,000 57,750 60,638 63,669 66,853 70,195 73,705 77,391 81,260 85,323 89,589 94,069
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% Prompted80% 44,000 46,200 48,510 50,936 53,482 56,156 58,964 61,912 65,008 68,258 71,671 75,255
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Subscriber Opt-in Rate%4%4%4%4%4%4%4%4%4%4%4%4%
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New Subscribers Acquired 1,760 1,848 1,940 2,037 2,139 2,246 2,359 2,476 2,600 2,730 2,867 3,010
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Mobile
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Monthly Traffic [ Unique Visitors ]40% 40,000 42,000 44,100 46,305 48,620 51,051 53,604 56,284 59,098 62,053 65,156 68,414
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Monthly Traffc on Android 50% 20,000 21,000 22,050 23,153 24,310 25,526 26,802 28,142 29,549 31,027 32,578 34,207
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Subscriber Opt-in Rate%5%5%5%5%5%5%5%5%5%5%5%5%
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New Subscribers AcquiredMn 1,000 1,050 1,103 1,158 1,216 1,276 1,340 1,407 1,477 1,551 1,629 1,710
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Subscriber Churn
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Churn on new addition%18%18%18%18%18%18%18%18%18%18%18%18%
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Churn on existing%10%10%10%10%10%10%10%10%10%10%10%10%
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Churn on new addition 496.80 521.64 547.72 575.11 603.86 634.06 665.76 699.05 734.00 770.70 809.23 849.70
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Churn on existing - 176.64 553.10 1,083.52 1,711.80 2,378.29 3,026.13 3,606.69 4,083.65 4,435.44 4,655.93 4,753.57
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Total Subscribers Acquired 2,263 4,463 6,405 7,941 8,981 9,491 9,498 9,075 8,335 7,411 6,442 5,559
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Monthly Active Subscribers 1,766 5,531 10,835 17,118 23,783 30,261 36,067 40,837 44,354 46,559 47,536 47,491
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Notifications per user per Day222222222222
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Total notifications pushed in a month 105,984 331,862 650,112 1,027,079 1,426,972 1,815,676 2,164,014 2,450,192 2,661,263 2,793,556 2,852,143 2,849,480
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Click Through Rate4%3.60%3.42%3.25%3.09%2.93%2.79%2.65%2.51%2.39%2.27%2.16%
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Sessions Generated from Push Notifications
4,239 11,947 22,234 33,370 44,044 53,240 60,281 64,840 66,905 66,719 64,712 61,419
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% of Total Traffic 4.24%11.38%20.17%28.83%36.24%41.71%44.98%46.08%45.28%43.01%39.73%35.91%
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Ads Pushed Everyday 222222222222
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Average CTR 2.00%1.80%1.62%1.46%1.31%1.18%1.17%1.16%1.15%1.13%1.12%1.11%
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Total Notifications per Month135,792267,775384,300476,485538,833569,444569,851544,523500,130444,662386,497333,533
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Total Clicks 2,7164,8206,2266,9477,0716,7256,6636,3035,7315,0444,3413,708
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Avg CPC0.10.10.10.10.10.10.10.10.10.10.10.1
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Total Revenue $272$482$623$695$707$673$666$630$573$504$434$371
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