Impact of Push Notifications on Traffic
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PublisherUnitMonth 1Month 2Month 3Month 4Month 5Month 6Month 7Month 8Month 9Month 10Month 11Month 12
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Total Unique Monthly Visitors 100,000115,000132,250152,088174,901201,136231,306266,002305,902351,788404,556465,239
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Monthly Growth in Visitors 15%15%15%15%15%15%15%15%15%15%15%15%
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Desktop
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Monthly Traffic Desktop [Unique Visitors]
50% 50,000 57,500 66,125 76,044 87,450 100,568 115,653 133,001 152,951 175,894 202,278 232,620
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% Prompted80% 40,000 46,000 52,900 60,835 69,960 80,454 92,522 106,401 122,361 140,715 161,822 186,096
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Subscriber Opt-in Rate%4%4%4%4%4%4%4%4%4%4%4%4%
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New Subscribers Acquired 1,600 1,840 2,116 2,433 2,798 3,218 3,701 4,256 4,894 5,629 6,473 7,444
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Mobile
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Monthly Traffic [ Unique Visitors ]50% 50,000 57,500 66,125 76,044 87,450 100,568 115,653 133,001 152,951 175,894 202,278 232,620
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Monthly Traffc on Android 70% 35,000 40,250 46,288 53,231 61,215 70,398 80,957 93,101 107,066 123,126 141,595 162,834
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Subscriber Opt-in Rate%5%5%5%5%5%5%5%5%5%5%5%5%
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New Subscribers AcquiredMn 1,750 2,013 2,314 2,662 3,061 3,520 4,048 4,655 5,353 6,156 7,080 8,142
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Subscriber Churn
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Churn on new addition%18%18%18%18%18%18%18%18%18%18%18%18%
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Churn on existing%10%10%10%10%10%10%10%10%10%10%10%10%
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Churn on new addition 603.00 693.45 797.47 917.09 1,054.65 1,212.85 1,394.78 1,603.99 1,844.59 2,121.28 2,439.47 2,805.39
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Churn on existing - 214.40 692.78 1,406.93 2,314.80 3,367.10 4,514.15 5,712.29 6,929.18 8,147.71 9,368.31 10,609.51
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Total Subscribers Acquired 2,747 5,692 8,632 11,403 13,892 16,051 17,890 19,485 20,959 22,475 24,220 26,390
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Monthly Active Subscribers 2,144 6,928 14,069 23,148 33,671 45,142 57,123 69,292 81,477 93,683 106,095 119,071
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Notifications per user per Day222222222222
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Total notifications pushed in a month 128,640 415,668 844,160 1,388,880 2,020,257 2,708,491 3,427,376 4,157,506 4,888,625 5,620,984 6,365,706 7,144,238
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Click Through Rate4%3.60%3.42%3.25%3.09%2.93%2.79%2.65%2.51%2.39%2.27%2.16%
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Total Clicks/Sessions 5,146 14,964 28,870 45,125 62,356 79,419 95,473 110,021 122,901 134,247 144,431 153,991
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% of Total Traffic 5.15%13.01%21.83%29.67%35.65%39.49%41.28%41.36%40.18%38.16%35.70%33.10%
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Ads Pushed Everyday 222222222222
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Average CTR 2.00%1.80%1.62%1.46%1.31%1.18%1.17%1.16%1.15%1.13%1.12%1.11%
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Total Notifications per Month164,820341,499517,907684,161833,545963,0311,073,4201,169,1071,257,5451,348,4991,453,1891,583,426
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Total Clicks 3,2966,1478,3909,97510,93811,37312,55013,53214,41015,29816,32117,606
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Avg CPC0.10.10.10.10.10.10.10.10.10.10.10.1
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Total Revenue $330$615$839$998$1,094$1,137$1,255$1,353$1,441$1,530$1,632$1,761
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