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YOUR THEORY OF CHANGE: How are you creating social impact?
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1. Where possible, try to show the flow from a challenge to a consequent activity and its output, its desired outcome and its resulting impact by aligning the specific chain horizontally, using a colour, or making use of arrows and other linkages. Some creativity is required as social impact is rarely linear. For example, one activity might address more than one challenge or one outcome can result from several outputs.
2. The shorter and simpler your theory of change, the better. You can always supplement it with explanatory notes.
3. If this template does not suit your needs, please use it for guidance only and create an alternative in for example Word or Powerpoint, or write and draw by hand. Online tools such as Jamboard are also helpful if working with others remotely.
4. This is a work in progress, and your theory of change will likely need to be revised as your impact data comes in and your business evolves. 
5. Please draw inspiration from completed theories of change from other organisations.
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YOUR PROGRAMME: [INSERT NAME HERE]DATE LAST EDITED:[INSERT DATE]
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ChallengesActivitiesOutputsOutcomesImpact Goals
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Constraints and needs you are seeking to addressSpecific activities to address the identified challenge. NB: one activity might relate to more than one challenge…Immediate result of your activities.Short and medium-term effect(s) directly attributable to the identified output. NB: one outcome might result from more than one output. You could try colour coding to show the connections between between outputs and their short and medium-term effects.Positive or negative long-term effects to which you contribute directly or indirectly.
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1[INSERT DESCRIPTION]1 - [INSERT ACTIVITY]1 - [INSERT OUTPUT][INSERT OUTCOME][INSERT GOAL]
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2 - 2 -
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2[INSERT DESCRIPTION]1 - 1 -
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3[INSERT DESCRIPTION]1 - 1 -
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Template produced by Dr. Tanya Murphy (https://www.linkedin.com/in/tanyaprofile/) for the SME Trade Academy course How to Measure your Social Impact.
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