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Core Loyalty | PI 1 2022
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 < COPY > indicates dynamic content pulled from systems/logic
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[ BRACKETED COPY] indicates a button
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UNDERLINED COPY indicates a link
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CapitalizATION is DeFined here -- site copy should follow this document
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Red copy = data element or conditional content
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Story#:
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Content typeCopyAlt Text / AccessibilityQuestions/CommentsLast UpdatedLast Update Details
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Enrolled CarePass Member - Daytime Card
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HeaderGood morning, Christopher!
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Body copyExtraCare # 1234567898080
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HeaderRewards summary
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Body copyAvailable rewards
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CarePass(R) value earned
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Saved since Jan 1, 2022
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CTA copyTrack your rewards
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Enrolled CarePass Member - Night-time Card
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HeaderGood evening, Christopher!
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Body copyExtraCare # 1234567898080
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HeaderRewards summary
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Body copyAvailable rewards
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CarePass(R) value earned
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Saved since Jan 1, 2022
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CTA copyTrack your rewards
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ExtraCare Member, but Not Enrolled in CarePass - Daytime Card
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HeaderGood morning, Christopher!
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Body copyExtraCare # 1234567898080
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HeaderRewards summary
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Body copyAvailable rewards
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Lifetime saved
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Saved since Jan 1, 2022
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CTA copyTrack your rewards
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ExtraCare Member, but Not Enrolled in CarePass - Night-time Card
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HeaderGood evening, Christopher!
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Body copyExtraCare # 1234567898080
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HeaderRewards summary
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Body copyAvailable rewards
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Lifetime saved
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Saved since Jan 1, 2022
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CTA copyTrack your rewards
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No ExtraCare card linked - Daytime Card
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HeaderExtraCare(R) just got better!
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Body copyMembers get 2% back in ExtraBucks(R) Rewards faster than ever before. Enjoy a birthday treat, too!
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CTA copyJoin ExtraCare
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Link copyAlready have an ExtraCare card? Link it now.
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No ExtraCare card linked - Night-time Card
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HeaderExtraCare(R) just got better!
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Body copyMembers get 2% back in ExtraBucks(R) Rewards faster than ever before. Enjoy a birthday treat, too!
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CTA copyJoin ExtraCare
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Link copyAlready have an ExtraCare card? Link it now.
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Track your Rewards
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Header[CarePass logo]
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Body copyYou've been a CarePass(R) member since January 2021 and have earned some freat rewards!
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You've earned $40 in CarepAss Rewards!
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You've saved $38 in shipping!
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Your weekly step challenge is 40% complete!
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[CarePass logo]
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HeaderYour monthly $10 reward is here!
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It's already been added to your ExtraCare card!
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CTA copyTrack activity >
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CTA copyShop now >
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Join CarePass
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HeaderJoin CarePass(R)
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Body copySave more. Stress less.
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Get 20% off CVS Health brand products
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Enjoy FREE same-day Rx delivery
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Take advantage of FREE shipping
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Access to 24/7 Pharmacist Helpline
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HeaderPlus, get a $10 monthly promo reward as a thank you.
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CTA copyJoin CarePass for $5 a month
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