BH16.0_Master Schedule of Classes + Labs
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Cohort 16 - Novemer/December 2020
NOTE: Schedule is subject to change. For the latest version visit:
https://try.bizhack.com/dmeschedule
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Week #SessionTopicSub-TopicsDateTimeVideoconference Link (Password Protected)Password for Zoom session9 Step Assignments Due DateAssessmentPresentation Recording & PDF
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1Class 1Define Target CustomersValue statement
Customer Personas
Target Audiences
Monday 11/23-5:30 pm ETtry.bizhack.com/dmeclassbizhackPre-Work: Technical SetupDigital Marketing Test & Start of Semester Knowledge AssessmentBizHack LearnWorlds Platform
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Lab (Group Coaching)Technical Checklist & Target AudiencesWednesday 11/44-5 pm ETtry.bizhack.com/dmeclassbizhack
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Class 2Determine Customer ApproachOffer
Marketing Funnel
Buyer’s Journey
Message
Call to Action
Thursday 11/53-5 pm ETtry.bizhack.com/dmeclassbizhackStep 1: Create Customer Personas & Build AudiencesBizHack LearnWorlds Platform
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2Class 3Create Effective MessagingFacebook Ads, Part I
Email Automation
Monday 11/93-5 pm ETtry.bizhack.com/dmeclassbizhack Step 2: Determine a Free Irresistible Offer & Step 3: Make a Thumb-Stopping VideoBizHack LearnWorlds Platform
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Lab (Group Coaching)Building Blocks for a Facebook Video AdWednesday 11/114-5 pm ETtry.bizhack.com/dmeclassbizhack
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Class 4Campaign ObjectiveFacebook Ads, Part II
Retargeting
Lead Ads
Lead Forms
Landing Pages
Thursday 11/123-5 pm ETtry.bizhack.com/dmeclassbizhack Step 4: Launch 1st Ad for Video ViewsBizHack LearnWorlds Platform
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3Class 5Social Media & StorytellingOrganic Social Media
SEO
Generation vs Capture
Google Ads
Monday 11/163-5 pm ETtry.bizhack.com/dmeclassbizhackStep 5: Map out the Customer JourneyBizHack LearnWorlds Platform
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Lab (Group Coaching)Launch a Facebook Video AdWednesday 11/184-5 pm ETtry.bizhack.com/dmeclassbizhackMid-Semester Knowledge Assessment
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Class 6Measuring ResultsFB Analytics
Google Analytics
Email Nurture Campaigns
Thursday 11/193-5 pm ETtry.bizhack.com/dmeclassbizhackStep 6: Analyze & Optimize the 1st AdBizHack LearnWorlds Platform
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Catch Up Week (Thanksgiving)Bonus LabFeaturing Tatiana McDaniel and Sheryl CattellMonday 11/237-8 pm ETtry.bizhack.com/dmeclassbizhack
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4Class 7Email Marketing & AutomationMailchimp
Zapier
Messenger Bots
ManyChat
Monday 11/303-5 pm ETtry.bizhack.com/dmeclassbizhackStep 7: Build a Lead Form or Landing PageBizHack LearnWorlds Platform
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Lab (Group Coaching)Launch a Retargeting CampaignWednesday 12/24-5 pm ETtry.bizhack.com/dmeclassbizhack
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Class 8Content MarketingSEO Content
Writing for the Web
Content Blueprint
Content Calendar
Thursday 12/33-5 pm ETtry.bizhack.com/dmeclassbizhackStep 8: Launch 2nd Ad for Lead Generation or Traffic BizHack LearnWorlds Platform
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5Class 9Putting It All TogetherInstagram
LinkedIn
Twitter
Monday 12/73-5 pm ETtry.bizhack.com/dmeclassbizhackStep 9: Analyze & Optimize the 2nd AdBizHack LearnWorlds Platform
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Lab (Group Coaching)Workshop your Final PresentationWednesday 12/94-5 pm ETtry.bizhack.com/dmeclassbizhack
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Class 10Final PresentationsPeer Learning Case StudiesThursday 12/103-7 pm ETtry.bizhack.com/dmeclassbizhackFinal PresentationsDigital Marketing Test (retake) & End of Semester Knowledge AssessmentBizHack LearnWorlds Platform
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6Public EventGraduation CelebrationWednesday 12/1612:30-2:30 pm EThttps://bizhack72.eventbrite.combizhackPost-Work: Now Close those Sales!Streamed on Facebook Live and posted on YouTube
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