What The Foodie!

	B	C	G	H	I	J	K	L	M	N	O
1		Ramjas Consulting Society Casebook 2023
2		Ramjas Consulting Society Casebook 2023
3		Case :: What The Foodie! :: Profitability :: Moderate
4		Case :: What The Foodie! :: Profitability :: Moderate
5		Guesstimate Solved
6
7	Assumptions		Revenue Estimations
8	1) The day considered is a weekday and does not lie on any festival or extraordinary event		Population of India	1,300,000,000
9	2) Online food orders include orders placed on foodtech companies as well as orders placed directly on the websites/apps of restaurants		Urban-Rural Divide	Urban				Rural
10	3) People earning less than 10000 INR a month cannot afford expensive food and the delivery charges, hence they have been excluded			30%				70%
11	4) Students under the age of 16 do not have the adequate resources to order for themselves			390,000,000				910,000,000
12	5) Retired people may order food due to physical inability to cook themselves, tastes & preferences, family get togethers etc.		Accessibility Factor (Coverage and Reach of Online Delivery)	80%				15%
13	6) People living at home are less likely to eat outside food as food is already prepared at their homes			312,000,000				136,500,000
14	7) People living in a PG are More likely to eat outside food due to food quality issues and tastes & preferences			TOTAL				448,500,000
15	8) People living in a flat with a cook are Not as likely to eat outside food as food made as per the wishes		Working / Non Working Population	Working				Non - Working
16	9) People living in a flat without a cook are most likely to order due to unavailability of any source of food			60%				40%
17				269100000				179400000
18				INR 0 - 10000	INR 10000 - 50000		INR 50000 +	Students		Retired
19				30%	50%		20%	70%		30%
20				80,730,000	134,550,000		53,820,000	125,580,000		53,820,000
21								Below 16 years	Above 16 years	% likely to order
22								65%	35%	20%
23								81,627,000	43,953,000	10,764,000
24				188,370,000				54,717,000
25				243,087,000
26			Factors which influence Ordering Food	Living Conditions		Living in a Home		Living in a PG		Living in a Flat
27			Factors which influence Ordering Food	Living Conditions		Living in a Home		Living in a PG		Living in a Flat
28				% Living		55%		15%		30%
29						133,697,850		36,463,050		72,926,100
30										With Cook	Without Cook
31										75%	25%
32				% likely to order		20%		40%		20%	80%
33						26,739,570		53,479,140		10,938,915	14,585,220
34						TOTAL		105,742,845
35			% likely to order on one specific day based on personal preferences	10%
36
37
38			Number of Online Food Orders received in 1 day						10,574,285
39			Number of Online Food Orders received in 1 day						10,574,285
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100