Live Stars: One year marketing plan
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USPUSP and messages
for use in advertising.
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AudienceAccurate description of the target audience, audience segments.Analysis of the audience of webcams studios (based on provided data), highlighting the most promising segments of the audience.Adjusting Audience Segments
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ResearchStudy of priority geo legislation, preparation of recommendations for launching campaigns in priority geos.In-depth interviews with users, studying open sources.Studying of web cam offers and other competitive services for adjusting the USP (if necessary) and collecting of competitive creatives for advertising.
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BrandCollection of information and references for the creation of a brand book.Preparation of a brand book.Final review of the brand book.
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Analytics KPISetting up all analytics, creating a report to monitor the effectiveness of the channels.Selecting KPI indicators to evaluate the traffic on the site.Verification of the correctness of the collected data after the start of traffic purchasing.Estimation of the quality of the site's paid traffic, the first iteration of calculating KPI.Estimation of traffic quality from CPA networks, the second iteration in calculating KPI.Evaluation of the quality of direct purchases on topical sites, third iteration in calculating KPI.Estimation of the quality of traffic from banners.Estimation of the quality of the remarketing campaigns.Estimation of the quality of the direct purchasing after 6 months.Estimation of the quality of traffic from affiliates for 6 months.Estimation of the quality of traffic from thematic sites (direct purchase from premium users).
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PPCPreparation of accounts, collection of all necessary authorization documents.Setting up the import of analytics goals into advertising accounts. Setting up conversion tracking.Setting up campaigns, targeting, and creatives for self-purchasing.Start of the trial purchasing through self-purchasing channels.Connection of CPA networks for purchasing traffic (the off-take is based on the analysis of the trial purchasing).Connection of advertising directly through themed sites with the most content (targeting the user-preference).Connection of traffic purchases through banner ads on thematic websites.Launching of the search remarketing to return left (and non-paid) users.Making adjustments in campaigns with the direct purchasing of traffic based on analysis for half a year.Correcting with CPA-offer on the basis of analysis for half a year.Making adjustments in the purchasing of traffic from top sites (premium users).
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SEOCollecting the semantic core, clustering, site architecture audit.Preparation of TE for edits in architecture. Technical auditPreparation of TE for texts. Writing texts. Edition of technical errors.Placement of text and meta tags. Preparation of the TE for internal linking.Internal linking. Collection of item data.Traffic analysis. Repeated technical audit.Changes in traffic analysis results.Changes in traffic analysis results.Changes in traffic analysis results.Changes in traffic analysis results.Changes in traffic analysis results.Changes in traffic analysis results.
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Activation and retentionPreparation of scripts for trigger letters, layout of templates.Developing scenarios for encouraging loyal users.Reactivation letters for users who were not active for six months.
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Co-marketingDrawing up the base of potential partners, searching their contacts.Collection of contacts of webcams for studios, sending partnership offers. Connection of the webcam studios that have to have a partnership.
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Work with usersPreparation of welcome texts for the site, creation of user manuals and FAQs.A recruiting of technical support team, working out scenarios of communication with users.Setting up tracking and chatting with users (Mention and Zendesk). Developing a script for the call center. Connecting call center.
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Community managementCreation, registration, and preparation of a content plan for groups in social networks, development of internal rules for groups.Recruiting a technical support team, working out scenarios of communication with users.Searching for brand ambassadors in social networks. Adjusting profiles in social networks according to brand book.Public launch of the service, welcome posts.Cycle of posts about the features of using the platform, the advantages of using the platform for both users and models, and detailed instructions about using the service.Regular management of social networks.Regular management of social networks.Regular management of social networks.Regular management of social networks.Regular management of social networks.Regular management of social networks.Regular management of social networks.
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One year plan
Gantt chart
Resources
Objectives, channels