Example of Prioritisation Framework
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CriteriaWeightScoring Values‘Amazing Birthday Greeting’‘Taxation update’‘New Plug In’
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Revenue40 – no predicted increase in long term revenue
4 – attracting new players
7 – new venture
9 – new significant venture
0 = 0 * 40 = 0 * 416 = 4 * 4
3
Legislation / Contractual Obligation50 – not legislated
9 – legislated significant penalty for breach
0 = 0 * 545 = 9 * 50 = 0 * 5
4
Customer Engagement31 – short term minor interest
9 – expected to have a significant positive impact on player retention
15 = 5 * 30 * 39 = 3 * 3
5
Total Score154525
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