GOOGLE ANALYTICS IMPLEMENTATION TASK LIST
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GOOGLE ANALYTICS IMPLEMENTATION TASK LIST
http://digitalinsightsworld.com
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CategoryTagsDetailsLink To SolutionPriorityProgressAuthor - Link
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PAGE TAGGINGImplement tag management solutionSetup Google Tag Manager (GTM) with display advertising support and enhanced link attributionGuide LinkOptionalComplete
Digital Insights World
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Universal Analytics implementation
Track visitors, visits and pageviews across subdomains using Universal Analytics Subdomain example: sub.example.com
Guide LinkCriticalComplete
Digital Insights World
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EcommerceeCommerce implementation instructionsGuide LinkHighCompleteOptimizeSmart
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Error page trackingIdentify referrals to error pages (404s)Guide LinkHighCompleteAnalytics Blog Post
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Dynamic pagesThere are certain dynamic pages the visitor proceeds through where the URL does not changeGuide LinkCriticalCompleteSimo Ahava
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Full customer journey across devicesImplement User ID for cross-device reportingGuide LinkHighIn progressOptimizeSmart
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Display / Demographic InformationDoubleclick integration
Guide Link (for publishers)
MediumIn progressLunametrics
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CAMPAIGN TAGGINGURL based campaign taggingBest practices for tagging different traffic sources.Guide LinkCriticalCompleteGoogle Support
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Affiliate TrackingPass through affilifate code to GAGuide LinkHighCompleteTim Felmingham
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AdWords autotaggingGeneral autotagging instructionsGuide LinkCriticalCompleteGoogle Support
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CONVERSIONS / FUNNELSRegistrationsHow many are made? How many users drop off? Why do they drop off? What device were they using?Guide LinkMediumCompleteKissmetrics
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Sign up formTrack number of interactions and whether they were successful or unsuccessfulGuide LinkMediumIn testingSimo Ahava
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Phonecall & Email TrackingHow many people called you from your web pageGuide LineMediumNot Started
Digital Insights World
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CONFIGURATIONSite SearchCapture onsite searchesGuide LinkHighCompleteLunaMetrics
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Webmaster toolsLinking GA with Webmaster Tools (WMT)Guide LinkHighCompleteGoogle Blog
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Filters
Ensure standard recommended filters are implemented e.g. Exclude IP, Include Hostname (for roll up tracker), etc.
Guide LinkCriticalCompleteOnline Metrics Blog
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ELEMENT TAGGINGOutbound linksWant to track number of exit clicks (GTM Guide)Guide LinkOptionalNot startedSimo Ahava
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Social buttonsUse social tracking where applicable to track interactions with onsite social buttonsGuide LinkMediumNot startedSimo Ahava
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Form fields - Number of abandoned steps and Number of incomplete form entries
What form field errors occur? Where do users drop of from a form?Guide LinkMedium
Need support
Simo Ahava
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Onsite interactionsTrack important onsite interactionsGuide LinkLow
Need support
OptimizeSmart
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CUSTOM DATA / SEGMENTATIONMembersSegment reports by custom dimensionGuide LinkHighIn progressOptimizeSmart
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ChannelBy traffic sourceGuide LinkHighComplete
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DeviceE.g. desktop, mobile, tablet, etc.defaultHighIn progress
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By sub-productWithin a particular product category, for example on a gambling site someone who only bets on soccerdefault
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Cross selling
What products are most lucrative to cross sell to customers? What additional products do customers use?
defaultMediumNot started
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Cross product usageWhat other products do users use whilst already using one?defaultMediumNot started
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OTHERGoogle BigQueryConnect data together to see single view of customerGuide LinkHighCompleteGoogle Support
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GTM for mobileProvide implementation detailsGuide LinkOptionalNot startedSimo Ahava
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Online visits to offline conversionsMeasurement protocol useful for targeting when someone calls and signs for a particular productGuide LinkMediumNot startedOptimizeSmart
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RemarketingRetarget customers that drop off during registration & Dynamic RetargetingGuide LinkMediumIn progressOptimizeSmart
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GA Implementation List