ABCDEFGHIJKLMNOPQRST
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InterventionOur overall viewEffect SizeEvidenceCost-effectiveness
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Cohen's dTop studyNo. of participantsConsistency of findingsNotesOur rough judgement
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Implementation intentionsPlanning when/ where/ how you will implement a goal (and how you will overcome foreseeable obstacles)Very worthwhile.
A strong effect and easy to implement
Medium0.62Gollwitzer and Sheeran (2006)8,461Low.
Range in effect size from 0.25 to 0.92
Three meta-analysis reviewed:
- Bélanger-Gravel et al. (2013) [19 studies]: 0.24 cohen's d
- Gollwitzer and Sheeran (2006) [94 studies]: 0.65 cohen's d
- Toli et al. (2015) [28 studies]: 0.92 cohen's d
High.
Setting implementation intentions requires a small, one-off time investment, no monetary cost, and only a small to moderate amount of motivation.
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Prompts/ cuesDeciding on (and practicing) behavioural or environmental prompts/ cues to which you can tie the new behaviourVery worthwhile.
One of the larger sizes of effect we found. This is also a relatively straightforward intervention to understand and implement
Small0.48Olander et al. (2013)7,614-1 systematic review assessed: Olander et al. (2013)High.
Simple enough to do and with a relatively high size of effect
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Goal intentionsSetting a clear target for what you want to achieveWorthwhile.
Given the ease of setting a specific goal and how this helps inform other useful strategies (e.g. implementation intentions; action planning; etc.)
Small0.45Webb and Sheeran (2006)8,802Moderate.
range in effect size from 0.36 to 0.55
Three meta-analyses reviewed:
- Webb and Sheeran (2006) [47 studies]; d=0.36
- Sheeran and Orbell (1998) [28 studies]; d=0.44
- McEwan et al. (2016) [45 studies]; d=0.55
High.
Setting a goal requires a one-off, small time investment, no monetary cost, and minimal motivation.
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IncentivesCommitting a sum of money to the success/ failure of behaviour changeWorthwhile if affordable.
Incentives have a moderate effect are simple to implement but are costly and effects are not maintained once the incentive is removed
Small0.41Mantzari et al. (2015)10,585Very high.
Both meta-analysis reviewed reported the same effect size (0.41)
Two meta-analysis reviewed:
- Mantzari et al. (2015) [34 studies]: d=0.41
- Olander et al. (2013) [33 studies]: d=0.41
Low.
While incentives appear quite effective, they are far more costly than most of the other interventions proposed here
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Self-monitoringFrequent (e.g. daily) tracking of whether you are implementing the behaviour changeWorthwhile.
Habit tracking apps (e.g. Habit Tracker) make self-monitoring free and easy to do
Small0.4Harkin et al. (2016)19,951Very high.
Range in effect size from 0.4 to 0.41
Six meta-analysis reviewed, of which two presented effect sizes:
- Harkin et al. (2016) [138 studies]: d=0.4
- Michie et al. (2009) [46 studies]: d=0.41

The other four meta-analyses can be found on the 'Data' sheet
Moderate to high.
Daily tracking requires a consistent but small time commitment. Some tracking apps require subscriptions but good, free options appear to be available.
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Attitude changeChanging how you think about your ability to change habitsSomewhat worthwhile.
Value likely dependent on how easy it is to find resources that produce a significant shift in your attitude
Small0.37Sheeran et al. (2016)31,328-1 meta-analysis reviewed: Sheeran et al. (2016)Moderate.
We expect that attitude change is likely more difficult to achieve as a self-help intervention that many of the others listed that produced similar effect sizes
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Coping planning
(relapse prevention)
Planning how to avoid/ manage situations where there is a high risk of failing to maintain behaviour changeSee 'Implementation Intentions'
(similarly to 'barrier identification', coping planning appears to form part of implementation intention which showed the largest effect size)
Small0.37Webb et al. (2010)--1 systematic review assessed: Webb et al. (2010)Moderate to high.
Appears effective and relatively easy to do in advance of tricky situations. Perhaps best considered as part of the 'implementation intention' framing
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Barrier identificationThink about personal obstacles and how you would overcome themSee 'Implementation Intentions'
(the two strategies are very similar but the specific 'if-then' framing of implementation intentions possibly improves its effectiveness)
Small0.27Olander et al. (2013)7,614Moderate.
Range in effect size from 0.2 to 0.33
2 meta-analyses reviewed
- Olander et al. (2013)
- Webb et al. (2010)
High.
Planning how to overcome likely obstacles appears particularly effective and is relatively easy (see 'Implementation intentions')
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Social accountabilityHaving other people check on your progress (e.g. by a public post or an accountability programme)Probably worthwhile.
A reasonable effect size and likely to be particularly beneficial for people who place high weights on the opinions of others (or specifically of the individuals monitoring your progress)
Small0.23Hunter et al. (2019)53,891Moderate.
Range in effect size from 0.18 to 0.3
6 meta-analyses/ systematic reviews assessed, of which 3 presented effect sizes:
- Hunter et al. (2019); Olander et al. (2013); Webb et al. (2010)
Moderate.
Social accountability requires a small but ongoing time commitment and possibly some level of social capital (asking a friend for an ongoing favour).
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Action planningMaking a detailed plan of how you will achieve your goalSomewhat worthwhile.
Easy enough to do and likely to improve the chance of forming a habit
but should be considered additional to forming implementation intentions given the similarity and difference in effect sizes
Small0.22Williams et al. (2011)6,446-1 meta-analysis reviewed: Williams et al. (2011)High.
A relatively quick and easy intervention to implement with no ongoing commitment. Likely cost-effective given the demonstrated effect
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FeedbackRecieving regular encouragement from others on progress/ on how to more effectively maintain the target behaviourNot very worthwhile.
Of some value but other interventions listed here appear to require less time/ effort and produce a greater size of effect
Small0.22Webb et al. (2010)--1 systematic review assessed: Webb et al. (2010)Moderate.
A small size of effect. Finding someone to give regular, beneficial feedback should not be overly difficult, but likely requires more time/ effort than several other interventions listed here that are more effective
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Consequences
(motivational information)
Processing information on the benefits of the target behaviour and costs if it is not adoptedNot very worthwhile.
It appears that interventions focused on how to implement a behaviour are more effective than those targeting why you should implement it
Very small0.18Williams et al. (2011)6,446Very high.
Range in effect size from 0.17 to 0.19
1 meta-analysis and 1 systematic review assessed:
- Williams et al. (2011)
- Brannon and Cushing (2014)
Moderate to high.
Effect size is not promising but this is still relatively simple and easy to do, even if it may only provide a small positive nudge towards success
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Social mediaUsing social media groups/ discussion boards as a support mechanism for behaviour changeNot very worthwhile.
Likely of some value, perhaps particularly to people who already use certain groups or discussion boards regularly, but other interventions are likely worth prioritising
Very small0.18Laranjo et al. (2014)7,411Moderate.
Range in effect size from 0.14 to 0.23
2 meta-analyses reviewed:
- Laranjo et al. (2014)
- Williams et al. (2011)
Low to moderate.
Evidence suggests a weak level of effect while this intervention requires a higher level of time/ effort than many others we reviewed
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EnvironmentChanging aspects of your personal environment to disrupt negative cues/ help produce positive new cuesWorthwhile.
Though we struggled to find useful data, changing your environment to disrupt cues seems worthwhile based on the significant of prompts/ cues discussed above
None found.Peachey et al. (2020)5,983Moderate.1 meta-analysis and 2 systematic reviews assessed, none of which presented effect sizes:
- Peachey et al. (2020): found "environment interventions had the largest effect on daily sitting time (-40.59 mins per day)"
- Bianchi et al. (2018)
- Lemmens et al. (2008)
Moderate.
On the assumption that people's current environments/ patterns of behaviours are relatively optimised to minimise time/ money/ effort, environment changes may be somewhat costly.
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