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Portfolio Project 1: Content Calendar, Strategy, and Visualisation for Bumble
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Problem StatementSmartphones, which have brought the social network within palm's reach, can be handy tools to find love as well. Dating apps like Bumble are popular among young, tech-savvy Indians in Indian metropolises seeking that special one.
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After the success of this experiment in the tier one cities of India, Bumble is now looking to expand to tier two and three cities.
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Your first Portfolio Project involves creating a Content Calendar with a clear Strategy defining all topics and ideas for content pieces and coming up with content visualization for one day of your campaign.
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GoalPlan the content calendar and strategy to increase Bumble's App Downloads in tier two and three Indian cities.
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ObjectivesThis project aims to accomplish three objectives:
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1. Conduct Competitor Research for Bumble
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2. Create a Content Strategy based on the findings
(a) Prepare a Content Calendar for 10 days of February 2023
(b) Valentine's Week Campaign: Topical Content for Bumble
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3. Content Visualisation for your Valentine's Day Campaign
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