Ad Tech 2016 Large Exit Data
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CompanyAcquirer
Price (M)
Category
Raised (M)
HQ
Founded
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HooklogicCriteo$250targeting$39NY2004
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KruxSalesforce$700data$50SF2010
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ApplovinOrient Hongtai Capital (C)$1,400mobile$4SF2012
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ConvertmediaTaboola$100videon/aNY2007
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MedianetConsortium (C)$900targetingn/aNY2010
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SmaatoSpearhead (C)$148mobile$43SF2005
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StickyAdsComcast$100video$6FR2009
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TapadTelnor$360targeting$36NY2010
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AddthisOracle$200data$73VA2004
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The Trade DeskIPO$1,000dsp$83LA2009
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ReachLocalGannett$156localPublicLA2004
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Triad Retail Media
Xaxis$300targetingn/aFL2004
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Sizmek Vector Capital$122
rich media
PublicNY1999
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YodleWeb.com$342local$40NY2005
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TubeMogulAdobe$540videoPublicSF2006
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OperativeSintecMedia$200
ad operations
$15NY2000
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NeustarGolden Gate Capital$2,900dataPublicVA1996
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Key:
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(C) means Chinese-based firm
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Updates:
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10/20
Removed Opera - ad tech assets were not part of acquisition
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10/20Added Sizmek
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11/10Added Tubemogul
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