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1 | Company | Padilla | Walker Sands | Method | Highwire PR | PAN Communications | LaunchSquad | SSPR | Sparkpr | ||||||||||||||||||
2 | Website | https://padillaco.com/ | https://www.walkersands.com/ | https://www.method.com/ | https://www.highwirepr.com/ | https://www.pancommunications.com/ | http://www.launchsquad.com/ | https://sspr.com/ | https://sparkpr.com/ | ||||||||||||||||||
3 | Headquarters Location | Minneapolis, Minnesota, USA | Chicago, Illinois, USA | San Francisco, California, USA | San Francisco, California, USA | Boston, Massachusetts, USA | San Francisco, California, USA | San Francisco, California, USA | San Francisco, California, USA | ||||||||||||||||||
4 | Annual Revenue ($US) | $40,000,000 | $15,600,000 | $15,000,000 | $25,200,000 | $19,900,000 | $17,400,000 | $12,800,000 | $14,000,000 | ||||||||||||||||||
5 | Targeted Industries | Padilla focuses on the industries of Ag + Environmental Sciences, Financial Services, Consumer, Health, Food and Beverage, Higher Education, Technology, and Manufacturing. | They specialize in B2B companies and focus mainly on the Services and Technology industries like Artificial Intelligence, Automotive Tech, Cybersecurity, Distribution & Logistics, EdTech, eCommerce, Electronics & Robotics, Enterprise Software, Fintech, Fulfillment & Moving, Healthcare Tech, HR Tech, IT Services, InsurTech, MarTech, Professional Services, Retail Tech, and Small Business. | Method works with different industries, including Automotive, Professional Services, Insurance, Aviation, News & Media, Healthcare, and different organizations like startups, nonprofits, government, blue-chip companies, etc. | Their six industries of focus are Software/Cloud Computing (Technology), Consumer, SMB, Mobile, Security, and Cleantech. They also have experience with Enterprise IT, digital health, Fintech, Commerce, Cloud, Mobile, Applications, Mobile AI, big data, and Machine Learning. | Their industries of focus are B2B Technology and Healthcare. | LaunchSquad focuses on B2B companies in the global business and consumer industries, including Consumer Technology, Enterprise Technology, Energy, Finance, Education, eCommerce, Gaming, Media, Retail, Entertainment, Fashion, etc. | SSPR focuses on the AI, B2B, Consumer, Cybersecurity, FinTech, Food & Beverage, Healthcare, HR, MarTech, and Travel & Hospitality industries. | Spark works mostly with the Innovation and Technology Industries, but also has experience with Enterprise, Consumer, Financial, Blockchain, and Emerging Tech. | ||||||||||||||||||
6 | Services Provided (include description of each) | - Marketing Communication: Management of messaging and media on different channels including research and insights, PR, advertising, brand strategy, social, and digital. - Corporate Communication: Management of the company's communication to protect the reputation, culture, and help build and grow the company's brand in the eyes of the stakeholders and employees. - Investor Relations: Management of communication with investors. - Advertising: Communication strategy, connection planning, creative concept, copywriting, art direction, design, broadcast production, brand strategy, message development, etc. - Brand Strategy: They manage brand consultancy through their Joe Smith brand, developing brand strategies, verbal and visual identities, and experiences to build the brand's impression on employees and customers. - Crisis + Critical Issues: Rapid response protocol and 24-hour support for emergencies about the company's reputation. - Design: Creation of logo, visual brand design, and visual identity. - Digital + Web: Creation of software like apps and programs, creation and management of the company's website. - Employee Engagement: Development of a tailored approach to engage employees with the company's culture and values through expert internal communication, M&A communication, branding, corporate relocations, change management, etc. - Influencer Marketing: Creation and management of influencer campaigns, connection strategy, conceptualization, influencer network, etc. - Public Relations: Management of public communication and engagement. - Marketing Technology: Development of intelligent systems to understand customer engagement and experience. - Measurement + Analytics: Strategy design and measurement of campaign value, dashboard, social media analytics, media monitoring, digital analytics, etc. - Media Relations: Development of relationship with news media, creation of stories that build awareness and trust in the company, media coaching, etc. - Insights + Strategy: They use their brand SMS Research Advisors to understand the audience, provide marketing solutions, understand trends, develop a strategy, etc. - Social Media: Management, strategy, and analytics of social media channels. - The Cookery NYC: This is a test room where clients can try recipes, make nutritional analysis, get the recipes photographed and video recorded with food styling and concept development, and host events like seminars, media dinners, and meet influencers. - Spotlight Survey: Analyze consumer behavior through the surveys managed by their brand, SMS Research Advisors. | - Branding: Their branding services include brand strategy, brand expression, and brand activation dedicated to creating strong brands, improve customer sentiment, increase the company's brand awareness, sales, and profit margins. - Creative: The creative services include editorial content, brand expression, web projects, video, social media, creative campaigns, motion design, and photography to help the company build a unique visual and written work that strengthens the brand's story. - Demand Generation: Through their brand, Digital, Walter Sands provides marketing automation, account-based marketing, conversion rate optimization, SEO services, digital marketing, PPC services, B2B content marketing, analytics, and digital transformation to help the company measure their business results, analyze their campaigns, build an infrastructure, and the technology to meet their goals. - Marketing Strategy: This service includes marketing alignment, sales alignment, a digital transformation consulting, B2B content mapping, B2B marketing planning, market strategy, and B2B branding to help the company's overall communication strategy. - Public Relations: management of public communication, messaging frameworks, media relations, product launches, data-driven PR, and speaking opportunities to build brand awareness, credibility, and a solid reputation. - Web: Their web services include design, content management, site performance, web, and digital strategy. | - Product Accelerator: This service allows their clients to test their products features, hypothesis, and enhance the products in four to six weeks. - Service and Product Innovation: This is designed to help the companies develop the products and launch them using marketing analysis of customer insights and data intelligence within six months. - Future Business Vision: Analyze trends, identify opportunities for the business, and understand the direction and impact of the business to stay relevant. - Building Capability: Work with the company's teams to upskill them and prepare them to respond with tools and knowledge in different scenarios. All these services can use of Method's marketing capabilities, which include strategic design, speculative design, software engineering, service design, research & insights, prototyping, product design, portfolio alignment, experience design, digital architecture, data strategy, data design, business design, and brand design. | - Messaging and Positioning: Helping companies build brand identity through a proper messaging strategy. - Media, Influencer, and Analyst Relations: Assist companies to reach a broad market appeal and editorial balance by managing their PR communications, and relationships with analyst communities, influencers, and media campaigns. - Digital Studio: This service includes the management of different digital communication programs and channels to help the companies reach their audience and understand the market's mindset. The service also includes marketing strategies, communication strategies, influencer marketing, and social media campaign analytics. - Global Account Management: This service allows companies to share global strategies and content development with international PR agencies. - Media Training and Coaching: Helping companies with message delivery on the media, press, and develop the skills needed to deliver the brand's message correctly. - Reputation Management: Help the company with emergency crisis management and build a solid reputation. | - PR/Social Media Marketing: This service helps to manage the company's social and media relations including influencer marketing, social media campaigns, crisis communication, media outlets, community builders, etc. - Content Marketing: This service includes content development, storytelling, emails, videos, newsletters, digital campaigns, etc. allowing the company to connect with its audience. - Brand Advocacy: This service includes employee and influencer advocacy, building a marketing strategy within a low-cost and high-return approach, and brand awareness. - Insights & Analytics: Developing, managing and analyzing the tools and dashboards to understand the customers, measure results from the campaigns, trends, future strategies, etc. - Creative Services: Developing powerful content visuals, interactive platforms, and campaigns, launching campaigns, creating microsites, elaborating landing pages, etc. | - Public Relations: this service includes storytelling, messaging, story development, positioning, strategic marketing, planning, PR counseling, media relations, influencer relations, public speaking, awards programs, etc. - Content: This service includes content creation, content strategy, social media strategy, execution of strategy, analytics, and measurement. - Video: This service includes video development, production, conceptualization, creative strategy, shooting, and video editing, custom animations, motion graphics, video campaigns, casting, copywriting, scripting, video editing, etc. - Analytics: This service includes analysis of data and insights to optimize the company's strategy, reports, dashboards, monitoring of media engagement, etc. | - Media Relation Services: This service includes storytelling, campaign management, brand launch, campaign strategy and planning, startup brand building, thought leadership, content writing and creation, metrics reporting, media training, survey management, crisis communications, public speaking management, awards management, analyst relations, etc. - Social Media Services: This includes brand building in social media, strategic messaging, engagement of the targetted audience, creative campaign, advertisements, training a spokesperson, social media management, contests, sweepstakes, ROI tracking, analytics, community building, messaging reporting, metrics, social media training, etc. - Integrated Services: This includes survey management, graphics, infographics, vendor management, newsletter design, blog management, spokesperson media training, event management, social media management, and employment branding, among others. - Analyst Relations Services: This service includes industry research, industry analysis, staff briefings, note-taking, strategic advisement, briefing document preparation, competitive analysis tracking, etc. | - Public & Media Relations: This includes management of company publications, strategic counseling, planning, messaging, asset review, asset refinement, media development, influencer management, press engagement, media training, press tours, events, and awards, among other capabilities. - Content Services: This includes video, visual, written, and voice storytelling, content strategy, content marketing, editorial, articles, marketing automation, email marketing, ebooks, distribution, etc. - Creative Services: This includes experiential marketing, infographics, video production, visual design, website development, etc. - Custom Website Development: Specialized website development with regulatory compliance, newsletter integration, CRM integration, mobile response design, investor relations, corporate website, etc. - Social Services: Includes social media management, marketing, setup, administration, strategy, paid growth, creative editorial, social listening, influencer marketing, etc. - Community Services: This service includes community management strategy, cross-channel community, and growth. - Paid Media: This service includes paid media strategy, data-driven optimization, in-depth reporting, analytics, targeted approach, asset creation across channels, sponsored opportunities, paid search, paid social, influencer engagement, display, event marketing, etc. | ||||||||||||||||||
7 | Public or Private Agency? | Private | Private | Private | Private | Private | Private | Private | Private | ||||||||||||||||||
8 | Fully Integrated? | Yes | Yes | No | No | Yes | No | Yes | Yes | ||||||||||||||||||
9 | Brands | Their agency brands are Joe Smith, Foodminds, and SMS Research Advisors. The brands they've worked with include 3M, Blueberries, BlueCross BlueShield Minnesota, Cargill, Barnes & Noble education, California Almonds, Children's, Niagara, Mayo Clinic, Hass Avocado Board, Parma, Ribera y Rueda, Rockwell Automation, We're Game, Virginia Wine, Welch's, and Wilsonart. | Their agency brands are Walker Sands Digital and Walter Sands Communications. Some brands that are their clients include Uptake G2 Crowd, Miller Heiman Group, OpenX, Sproutsocial, Grubhub, Worldpay, and Nintex. | They don't have agency brands as Method is a brand from GlobalLogic. Some of their client brands include Google, LG, Barclays, Nordstrom, Steelcase, Microsoft, MoMa, and Time Warner Cable. | They don't have agency brands. They have worked with client brands like Akamai, Cisco, Cloudera, HERE, Forcepoint, Endgame, GE Power, NIO, Norwest Venture Partners, Rubrik, SonicWall, Twilio, Veracode, and more. | They don't have agency brands, except for their PAN Global division. Their client brands include NGIX, OutSystems, 8x8, Actian, BMC, Citrix, ClearScore, Involve, Marin Software, SAP, SBDS, Symantec, Synopsys, and Too Good To Go. | They don't have agency brands, but their clients, who they call Launch brands, include American Giant, Coursera, iHeartRadio, Moviepass, Jobvite, Society of Grownups, D-Wave, Stella Service, Alit, and Successfactors. | They don't have additional agency brands, and their client brands include Townew, Abuelo's, Ossia, Trucker Path, My Mobile Watchdog, Sonic Boom, Take Flight Learning, Spirent, PowerInbox, Health Fidelity, among others. | They are owners of the Agile Narrative brand. As brand clients, they've worked with Skype, Etsy, Waze, Github, Walmart, Nasdaq, Verizon Ventures, Univision, and Bloomberg, among others. | ||||||||||||||||||
10 | Facebook Link | https://www.facebook.com/padillacomm/ | https://www.facebook.com/WalkerSands | https://www.facebook.com/methodinc/ | https://www.facebook.com/HighwirePR | https://www.facebook.com/PANCommunications/ | https://www.facebook.com/launchsquad | https://www.facebook.com/SSPRofficial | https://www.facebook.com/Sparkpr.Agency/ | ||||||||||||||||||
11 | LinkedIn Link | https://www.linkedin.com/company/padilla/ | https://www.linkedin.com/company/walker-sands/ | https://www.linkedin.com/company/methodinc/ | https://www.linkedin.com/company/highwirepr/ | https://www.linkedin.com/company/pan-communications/ | https://www.linkedin.com/company/launchsquad/ | https://www.linkedin.com/company/s&s-public-relations/ | https://www.linkedin.com/company/sparkpr/ | ||||||||||||||||||
12 | Twitter Link | https://twitter.com/Padilla_Comm | https://twitter.com/walkersands | https://twitter.com/method_inc | https://twitter.com/highwirepr | https://twitter.com/PANcomm | https://twitter.com/launchsquad | https://twitter.com/sspr | https://twitter.com/sparkpr | ||||||||||||||||||
13 | Instagram Link | https://www.instagram.com/padilla_comm/ | https://www.instagram.com/walkersands/ | https://www.instagram.com/method_inc/ | https://www.instagram.com/highwirepr/ | https://www.instagram.com/pancomm/ | https://www.instagram.com/launchsquad/ | https://www.instagram.com/ssprofficial/ | https://www.instagram.com/sparkpr/ | ||||||||||||||||||
14 | Sources (do NOT footnote) | https://www.crunchbase.com/organization/padillacrt http://www.startribune.com/minneapolis-based-padilla-becomes-latest-local-agency-to-sell-to-larger-rival/489767211/ https://padillaco.com/our-work/ https://padillaco.com/about-us/ https://padillaco.com/what-we-do/ All the sources below describing each service are included in the What We Do page: https://padillaco.com/marketing-communication/ https://padillaco.com/corporate-communication/ https://padillaco.com/investor-relations/ https://padillaco.com/advertising/ https://padillaco.com/brand-strategy/ https://padillaco.com/crisis-critical-issues/ https://padillaco.com/design/ https://padilla.digital/ https://padillaco.com/employee-engagement/ https://padillaco.com/influencer-marketing/ https://padillaco.com/public-relations/ https://padillaco.com/marketing-technology/ https://padillaco.com/measurement-analytics/ https://padillaco.com/media-relations/ https://padillaco.com/insights-plus-strategy/ https://padillaco.com/social-media/ https://padillaco.com/the-cookery-nyc/ https://padillaco.com/spotlight-survey/ | https://www.crunchbase.com/organization/walker-sands https://www.walkersands.com/clients/ https://www.walkersands.com/our-services/ https://www.walkersandsdigital.com/Digital-Marketing-Industries https://www.walkersandsdigital.com/About-Walker-Sands-Digital All the sources below describing each services are included in the Our Services page: https://www.walkersands.com/our-services/branding/ https://www.walkersands.com/our-services/creative/ https://www.walkersands.com/our-services/demand-generation/ https://www.walkersands.com/our-services/marketing-strategy/ https://www.walkersands.com/our-services/public-relations/ https://www.walkersands.com/our-services/web-services/ | https://www.crunchbase.com/organization/method https://www.method.com/services/ https://www.method.com/us/ https://www.method.com/careers/design/e8aaeee8-e250-46dd-904c-4d2fb21b0a2d/ | https://www.crunchbase.com/organization/borders-gratehouse https://www.highwirepr.com/services/ https://www.odwyerpr.com/pr_firms_database/3447/highwire-pr.html https://www.highwirepr.com/about/ | https://www.crunchbase.com/organization/pan-communications https://www.pancommunications.com/our-services/all-services/ https://www.pancommunications.com/client-roster/all-clients/ https://www.pancommunications.com/our-approach/ The sources below describing each service are included in the All Services page: https://www.pancommunications.com/services/pr-social-media/ https://www.pancommunications.com/services/content-marketing/ https://www.pancommunications.com/services/brand-advocacy-marketing/ https://www.pancommunications.com/services/insight-analytics/ https://www.pancommunications.com/services/creative-services/ | https://www.crunchbase.com/organization/launchsquad http://www.launchsquad.com/ http://www.launchsquad.com/work/ http://www.launchsquad.com/services/ | https://www.crunchbase.com/organization/s-s-public-relations https://sspr.com/services/ https://sspr.com/ https://sspr.com/case-studies/ | https://www.crunchbase.com/organization/sparkpr https://sparkpr.com/expertise/ https://sparkpr.com/capabilities/ https://sparkpr.com/clients/all-clients/ https://sparkpr.com/about/ | ||||||||||||||||||
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