Evite Site Specs - 2019
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ADVERTISING GUIDELINES
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Content Guidelines:
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No swear words
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No profane or insulting language
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No explicit sexual, racial, or political language
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No drug use (excluding alcohol and tobacco smoking)
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No nudity
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No explicit violence, including but not limited to: excessive bloodshed, detailed war images, sexual violence, excessive weapon use
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No references to someone in a state of destitution, including but not limited to: gambling, alcoholism, drug abuse, DUIs, felonies, jail, financial trouble, etc.
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Brand Guidelines:
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No implication of partnership with publisher site beyond advertising without prior permission
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No use of publisher logos, branding, or trademarks without prior permission
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All creative must represent advertiser brand with advertiser branding and/or trademark/logo
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General Guidelines:
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Creative must contain clearly visible border or high contrast background color
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Creative must not mimic site content
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Creative must contain a clear call to action
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Messaging on associated landing pages must correspond with the call to action of the advertisement and not mislead the user
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Creative must contain no references to direct site competitors
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All landing pages must adhere to creative content guidelines
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Pop-up’s on advertiser landing pages are not allowed without written approval
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Creative is subject to approval when including but not limited to the following elements: loud, clashing colors, poor resolution images, unclear fonts, intrusive, design elements such as flashing, high contrast transitions, or excessive animation (e.g. pulsating, flashing, blinking)
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Creative cannot be in promotion of gambling
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