| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | ||
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1 | Goal: Compare the user experience of discovering and filtering art events on each competitor's website. | |||||||||||||||||||||
2 | General information | UX (rated: needs work, okay, good, or outstanding) | ||||||||||||||||||||
3 | Discoverability & Navigation | Filtering & Sorting Options | Event Information Clarity | Personalization & User Engagement | ||||||||||||||||||
4 | Competitor type (direct or indirect) | Location(s) | Product offering | Price ($ - $$$$) | Website (URL) | Business size (small, medium, large) | Target audience | Unique value proposition | Is the event section easy to find from the homepage? | How intuitive is the menu structure and categorization? | Are upcoming events visually highlighted? | Is there a search bar and does it support predictive search? | What filters are available (e.g., date, event type, artist, location, price, accessibility)? | Can users apply multiple filters at once for a refined search? | Is event information detailed and well-structured (e.g., time, location, description, ticketing)? | Is there an option for accessing more detailed event information for professionals and members and RSVP option? | Are there links to related events or recommendations? | Are there options to save or favorite events for later? | Are users notified as soon as a new event is uploaded? | Is there an option for notifications or reminders about selected events? | ||
5 | MK Gallery | - | Milton Keynes | Local engagement, contemporary art, and family-friendly activities. | $ | https://mkgallery.org/ | medium | Local casual visitors Art enthusiasts Families Students & Researchers Tourists Community members | A vibrant space for contemporary art and community engagement, offering interactive exhibitions, creative workshops, and inclusive events. | GOOD + First item, pinned in the header - Could improve text for better clarity | OUTSTANDING + great categorization, Straightforward access from the header navigation | yes | there's a search bar, but it's quality is not great | GOOD + there're filters - the categorization is bad, some filters are duplicated. Accessible Events Cinema Exhibitions Tour Tours Workshops Accessible event Audio Described Events Baby Friendly Screenings Baby Screenings Families Family Events Relax | NEEDS WORK + - Very laggy | GOOD + Info is detailed - Not well structured | GOOD + additional info - yes - members and RSVP - no | no | no | ? | no | |
6 | The National Gallery | Indirect | London | Classical art education, guided experiences, and international exhibitions. | $ | https://www.nationalgallery.org.uk/ | large | Art lovers & scholars Tourists Students & educators Cultural & history enthusiasts | Experience the world’s greatest European masterpieces, free to explore, with expert-led insights and educational programs. | OUTSTANDING + Straightforward access from menu, 3 clear categories - | OUTSTANDING + great categorization, Straightforward access from the header navigation | no | both yes | OUTSTANDING + All filters are available, very well organized and implemented - Members Families Access Paid/free In gallery/online/other venue Date/time Event type Audience | OUTSTANDING + everything works smoothly, button to clear all - | OUTSTANDING + Brilliantly structured, info is detailed - | GOOD + members - yes - additional info, RSVP - no | yes | no | ? | no | |
7 | Indirect | London | Serves history lovers and researchers with a vast collection of world artifacts. | $ | https://www.britishmuseum.org/ | large | History enthusiasts Families Tourists Researchers & academics School groups & educators | Discover the history of humanity through a vast collection of cultural artifacts from around the world, all in one iconic space. | OUTSTANDING + Straight access, pinned in the header - 'Browse all' button could be more visible | OUTSTANDING + great categorization, Straightforward access from the header navigation - too much categories at once, can be overwhelming for casual visitor | no | yes, advanced search bar | GOOD + very clear, great categorization - not all filters are available - for example price etc. When Who What | GOOD + works, clear all button - Not all filters are useful and clear | GOOD + Brilliantly detailed information - Ticketing is slightly complicated | GOOD + members - yes - additional info, RSVP - no | yes | no, only share in social media or email | ? | no | ||
8 | Milton Keynes Museum | Indirect | Milton Keynes | Caters to local heritage enthusiasts and families with hands-on experiences. | $ | https://miltonkeynesmuseum.org.uk/ | small | Local families & school groups History buffs Seniors & longtime residents Casual visitors | Step into the past with hands-on exhibits and immersive experiences that bring local history to life for all ages. | GOOD + Visible, pinned in the header - Could improve text for better clarity | GOOD + Good menu structure - No categorization present | no | there is a search bar but it's laggy | NEEDS WORK + - No filters | - | OKAY + there's some description - Not detailed at all | OKAY + - members - no, additional info - no | yes | no, only share in social media or email | ? | no | |
9 | Louvre | Indirect | Paris | Global icon of fine art, offering luxury experiences and world-class exhibitions. | $$ | https://www.louvre.fr/ | large | International tourists Art historians & enthusiasts Students & researchers Luxury & cultural travelers Families & educators | Home to the world’s most renowned artworks, offering an unparalleled journey through art, history, and culture in a legendary setting. | OUTSTANDING + Straight access, pinned in the header - it could be beneficial to have a button for 'All events' in one place, not 3 separated | OUTSTANDING + great categorization, straightforward access from the header navigation | no | very good | GOOD + there're clear filters - copywriting, not full panel of filters Date and time Type Audience Age | GOOD + Works good - Not all filters are present | GOOD + info is detailed - structure could be improved | GOOD + members, additional info - yes - RSVP - no | yes | no, only share in social media or email | ? | no | |