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Competitor Analysis
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CompetitorWebsiteGroup MemberNavigationEasy of OrderingVisual AppealNotesVoteTally
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Urban Stemshttps://urbanstems.com/flowers?gclid=Cj0KCQiA64GRBhCZARIsAHOLriIuJXpto5XMLLkBckSH3jRUY7SG-hnSyG3e5mLkp-9qe-LrjzwqGFYaAvnSEALw_wcBNick8.5/109/107/10Good design (not great). Less offensive color scheme than 1800flowersI
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FTDhttps://www.ftd.com/flowers/best-sellers?markcode=35617&cid=fsem15p&prid=fsem15p&adid=481495631943&gclid=Cj0KCQiA64GRBhCZARIsAHOLriLTeXc0dUkgvXMLLaac1WWuIT9PIR9mRd-3FZztXKDfiRg5JY-SNpsaAoE-EALw_wcBNick6.5/109/109/10Great colors. Fewer menu options than 1800Flowers, which makes for a cleaner siteII
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Dragonetti Brothers https://www.209rose.com/Nick6.5/108/105/10Budget website. One cool feature is allowing users to search for flowers by color.I
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Avenue J Floristhttps://avenuejfloral.com/Nick7/108/106.5Unpleasant colors. Has a chatbot, similar to 1800flowers
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The Bouqs Co.https://bouqs.com/flowers/all?bcid=107891&utm_medium=paid_search&utm_source=google&utm_campaign=b_ecomm&utm_content=skag_exactRachel8/109/108.5/10Streamlined website with a navigation that's easy/quick to pick up on. Has many similar features to 1800Flowers, but it manages to not give site visitors information overload.II
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Proflowershttps://www.proflowers.com/?REF=SRCHgoogbrand_10274095186&cid=pfdts&prid=pfdtsssv&gclid=CjwKCAiA1JGRBhBSEiwAxXblwbnU2QKRbl_yoavpKrlm2-y6Ppn3vYKGsku7nXAMAcq9B3JCJ2O3fRoCvvwQAvD_BwERachel6/106/107/10Navigational order feels 'off.' Some bouquet images look better than others; in fact, I came across a placeholder image for one bouquet. The choosable purchase options are set up in a simple, yet confusing way.
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The Sillhttps://www.thesill.com/collections/plants-for-beginners?gclid=CjwKCAiA1JGRBhBSEiwAxXblwdmmeWGsEdyCcDee6ShjC1lSDn-VtfIbwM1tmxeLfVCq39DM3zS6TBoCxJIQAvD_BwERachel8/109/109/10While this site focuses on live plants, they have also recently added a collab with Poppy featuring 'DIY Bouquets.' A consistent aesthetic throughout the website, and an easy checkout process.
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