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Teah Hopper Consulting | TeahHopper.com
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"To start customizing, simply make a copy of this document to your Google Drive and start editing. (File > Make a Copy...)

HOW TO USE: Stellar social media starts with great content. Use this content grid for inspiration! This grid contains 8 weeks of ideas for content. It was designed to be used for a winery but it can be adapted for your business and brand. Use the categories provided or create your own. The grid is editable so update it in real time and start using it to today to craft your content strategy! Be sure to post consistently and using your brand voice to make the most of it!
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Behind the ScenesLocal Events & CultureEducationBrand / Promotional Lifestyle
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Video of crushing grapesPromote upcoming wine strollGrape of the week Featured wine accessoryProper serving temperatures
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 Video of bottling line Feature new restaurant in town Wine word of the week Wine club special offerHosting etiquette
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Teaser photos of winemakers sampling new wine Art festival Wine glasses 101Vineyard tourWine party themes
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Setting up for a weddingFeature favorite coffee shopHow long wine lasts after opening TestimonialsHome decor tips
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Picking grapes List favorite weekend
adventures		Link to state wine council blog Photos of weekend visitors Easy food + wine pairings
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Photos of team working in vineyardLinks to upcoming festivalsVideo series to talk
about different types of
grapes and soil		Recent wine awardsDate night ideas
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Pictures of holiday
activities at winery		Photos of involvement in community Life of a grape - from seed
to glass (infographic) 		Link to feature in recent magazine Wine quotes
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New wine label contest/voteBest B&B to stay when visiting Wine barrels and how they impact flavorNew wine label contest/voteHow to travel with wine (tips)
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