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1 | #REF! | The most common mistake marketers make is publishing a piece of content and hoping it magically gets views. This is never the case, for every hour of content creation, you should spend one hour on content distribution. A few things to focus on before promoting your latest post are: *** Starting point: What are your objectives? --- How many views do you want? Number of leads? Rank on Google? *** Persona: Who are you writing to? --- What are their pain, needs, or interests? Does your content piece align with your persona's intent? *** Content creation: What kind of content resonates with your user the most? --- (Blog, video, infographic, SlideShare, etc.) Does it provide enough value to the reader? Does it build your trust with the reader? Once you have these questions answered, you're ready for content distribution. Here are 45+ ways (and counting!) you can promote your content to gain a boost in website traffic. (It helped us gain a 77% increase in our traffic!) | ||||||||||||||||||||||||||||
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3 | Did we miss something? Email us at ta@sfgisolutions.com with the subject line: Ultimate Content Distribution Guide | |||||||||||||||||||||||||||||
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5 | #REF! | Click here to share via Twitter! | ||||||||||||||||||||||||||||
6 | #REF! | Click here to share via Facebook! | Click here for more digital marketing insight | |||||||||||||||||||||||||||
7 | #REF! | Click here to share via LinkedIn! | ||||||||||||||||||||||||||||
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9 | Note: the following column is hyperlinked to read full details on the tactic | |||||||||||||||||||||||||||||
10 | Source | Distribution Tactic | Benefit | How-To Highlights | ||||||||||||||||||||||||||
11 | 1 | Brian Dean from Backlinko | Click for more insight --> | On-page SEO | • Increase traffic • Faster page speed • Higher website engagement | • Add Modifiers To Your Title • Wrap Your Blog Post Title in an H1 Tag • Sprinkle LSI Keywords • Use Responsive Design | ||||||||||||||||||||||||
12 | 2 | Kelly Stratton from Altitude Marketing | Click for more insight --> | Off-page SEO | • Increase brand awareness • Generate backlinks • Higher website engagement | • Measure your inbound links and their value. • Scan your highest-authority inbound links for opportunity to get other similar links • Have active social media accounts & link to them with share buttons from your site | ||||||||||||||||||||||||
13 | 3 | Neil Patel from Kissmetrics | Click for more insight --> | Internal Linking | • Aid in website navigation • Distribute page authority and ranking power throughout the site • Drive traffic throughout your site | • Avoid links to the top level pages on a site • Use links that are natural for the reader • Use relevant and follow links | ||||||||||||||||||||||||
14 | 4 | Neville from KopywritingKourse | Click for more insight --> | "Buzzfeeding" Headline | • Increase page views • Greater potential for social shares • Get people excited about your content | • Use blurbs from reviews to create headlines • Formula 1: [Take this action] + [Specific Time Period] + [End Result] • Formula 2: [End result they want] + [Time period] + [Address the objections] | ||||||||||||||||||||||||
15 | 5 | Sophia Bernazzani from Hubspot | Click for more insight --> | Include link in your email signature | • Increase thought leadership • Drive traffic to specific page • Relationship building | Links can go to: • Your blog, social media channel, homepage of your site • Landing page, offer, free tool | ||||||||||||||||||||||||
16 | 6 | Rhonda Bradleyi from The Manifest | Click for more insight --> | Include a link in your offers | • Increase the amount of targeted traffic to a specific page • Build your thought leadership • Aid in website navigation | • Generate a list of webpages you want to send targeted traffic to • Find your best performing articles, offers, etc., and match add links • Track via UTM tags in the URL | ||||||||||||||||||||||||
17 | 7 | Jimmy Daly from Vero | Click for more insight --> | Email your existing list | • Immediate boost of traffic • Develop trust by providing insight • Push list through specific funnel | • Create an exclusive club (your email subscribers) • Use buttons and CTAs • Send emails in the right time zone | ||||||||||||||||||||||||
18 | 8 | Ian Dodson from Independent.ie | Click for more insight --> | Posting Organically on FB | • Reach you engaged audience directly on Facebook • Encourage readers to share via Facebook • Pin post to your Facebook Page so it’s easily viewable | • Establish your unique selling proposition • Interact and engage with fans • Target your messages to reach the right customers | ||||||||||||||||||||||||
19 | 9 | Click for more insight --> | Facebook Boost | • Increase post visibility • Generate Facebook engagement • Expose your business to new audience | • Click the blue 'Boost Post' button on a published post • Select the audience you'd like to reach • Select a budget and length of your ad | |||||||||||||||||||||||||
20 | 10 | John Jantsch from Duct Tape Marketing | Click for more insight --> | Facebook Dark Post | • Hyper-targeted ads for every segment of your audience • A/B testing via Facebook Ads • Use this A/B insight across all marketing channels | • Dark posts are created using the Power Editor • Hit 'Create Post' - be sure to click – unpublished post • Switch to Ad Manager and start creating ads | ||||||||||||||||||||||||
21 | 11 | Click for more insight --> | Facebook Group Share (Click here for a list of FB groups to share) | • Provides more personal engagement. • Announce blog posts, offers, products, etc. • Build trust by immediately providing value | • Join appropriate Facebook groups (make sure to read the requirements) • Engage with Group owner(s) and other members • Read the Group's rules and post your link on appropriate dates/places | |||||||||||||||||||||||||
22 | 12 | Kim from KimTV | Click for more insight --> | Running Facebook Ads | • Facebook advertising is the most targeted form of advertising • Facebook advertising is fast • Advertising is measurable. Learn which ad sets work the best | • Create an objective (views, clicks, likes, etc.) • Create a targeted audience and set your budget and run ad • Measure results - refine and repeat if applicable | ||||||||||||||||||||||||
23 | 13 | Emily Weisberg from Thrive Hive | Click for more insight --> | Facebook Contest | • Engage with a targeted group of Facebook users • Gamification encourages shares and more visibility to your page • Ability to generate partners and relationship build with other businesses | • Decide the goal of the contest • Determine the contest prize • Promote contest and measure results | ||||||||||||||||||||||||
24 | 14 | Saige Driver from Business News Daily | Click for more insight --> | Posting Organically on Twitter | • Drive traffic to your web pages • Communicate your brand • Stimulate SEO | • Create an objective (views, clicks, likes, etc.) • Create a targeted audience and set your budget and run ad • Measure results - refine and repeat if applicable | ||||||||||||||||||||||||
25 | 15 | Nicholas Dimitriadis from The Social Fusion Group | Click for more insight --> | Retweeting your own post on Twitter | • Automatically boosts an older post to the top • Use this to drive more views to your tweet • Boost your Twitter engagement | • Find a published Tweet you want to promote • Simply retweet your own Tweet - if you can repeat this as many times • Tweet is published to the top of your followers' feed | ||||||||||||||||||||||||
26 | 16 | Hootsuite via #TwitterSmarter chat with Madalyn Sklar | Click for more insight --> | Pinning your post on Twitter | • Get immediate visibility to your tweet • Drive traffic to a specific webpage • Pin a landing page to generate more leads | • Create a Tweet that drives traffic to your site or lead magnet • Include relevant images/videos and the proper link • Publish Tweet, then Pin to profile | ||||||||||||||||||||||||
27 | 17 | Kristi Hines From Social Media Examiner | Click for more insight --> | Automated Twitter bot message | • This tactic is looked down upon • If used, can generate relationships ‘automatically’ • Link back to a webpage to drive traffic | • Use a tool like Social Oomph • Create an evergreen message and check the box for 'Send to new followers' • Actively engage with those who reply/comment/engage back | ||||||||||||||||||||||||
28 | 18 | Taha Aziz from The Social Fusion Group | Click for more insight --> | Replying feature on Twitter | • Reply to Tweets that you can link back to a web page • Boost your thought leadership • Develop trust with your followers | • Look for users Tweeting about a problem you can help solve via your blog • Simply reply without being pushy; generate engagement and build trust • Offer to help with their problem using content on your site | ||||||||||||||||||||||||
29 | 19 | Aaron Lee from PostPlanner | Click for more insight --> | Creating and engaging with Twitter list | • Connect with influencers • Engage with a specific audience/list • Boost thought leadership | • Create a category for your list (ex: your most engaged followers) • Add users to your Twitter list • Comment, engage, reply, etc. with your list. In return, they'll engage with you and your content | ||||||||||||||||||||||||
30 | 20 | Insight from Shane Barker | Click for more insight --> | Mention influencer on Twitter | • Instant visibility • Goal is to have the influencer share your message • Increase your thought leadership | • Create a piece of content and add influencers within the text • Publish the post and tweet out to influencers, letting them know you mentioned them in your post • Engage with Influencer on Twitter | ||||||||||||||||||||||||
31 | 21 | Ana Gotter From AdEspresso | Click for more insight --> | Running Twitter Ads | • Instant visibility • Gain followers and leads • Drive traffic to a specific web page | • Set an objective (more views, clicks, engagement, etc.) • Choose the type of Twitter ad you want to implement • Run ad - then measure results to gauge your success | ||||||||||||||||||||||||
32 | 22 | Justin Briggs From Moz | Click for more insight --> | Sharing an image/infograph linking back to blog | • Sharing images on Twitter generate higher engagement • Gain a backlink when someone shares your infographic • Increase brand awareness | • Create, design, and publish a value-driven infographic • Create an embed code for your infographic • Promote your infographic via ads, outreach, and more | ||||||||||||||||||||||||
33 | 23 | Sharon Hurley Hall From OptinMonster | Tip: We use this video creation tool | Convert to video using free tool and publishing across all social media channels | • Videos are highly engaging • Increase your thought leadership • Build trust with your audience | • Connect your RSS feed to Lumen5 • Edit video to highlight key elements • Publish video and promote across digital channels | ||||||||||||||||||||||||
34 | 24 | Stephan Spencer From Search Engine Land | Click for more insight --> | Youtube SEO | • Drive traffic back to your site • Boost SEO – YouTube is owned by Google • Ability for the video to go viral | • Start with keyword research • Track your YouTube search rankings • Promote your video in the first 48 hours | ||||||||||||||||||||||||
35 | 25 | Todd Clarke From Hootsuite | Click for more insight --> | LinkedIn Ads | • Drive traffic back to your site • Attract more leads and prospects on the world’s largest business stage • Ability to engage with prospects | • Set up a Campaign Manager account • Choose, create, and target your LinkedIn ad • Measure and refine your LinkedIn ads | ||||||||||||||||||||||||
36 | 26 | Rob Steffens From BlueLeadz | Click for more insight --> | LinkedIn Company page | • Ability to promote multiple formats of content (Youtube, Slideshare, etc.) • Promote your company page on other social channels • Ability to engage with prospects | • Write a compelling summary • Use relevant keywords to make your page easier to discover in search engines • Use targeted updates to promote new and important content effectively | ||||||||||||||||||||||||
37 | 27 | Relationship Building on LinkedIn | • Generate new leads, sales, and marketing partners • Find opportunities to collaborate with other businesses • Build your thought leadership and credibility | • Find a point to connect such as being part of the same LinkedIn Group, or common connection • Engage with potential prospect and agitate their pain point • Offer 'free' advice by sending them a PDF, article, etc. that's optimized for funneling | ||||||||||||||||||||||||||
38 | 28 | John Bonini From Databox | Click for more insight --> | Promoting on LinkedIn | • Generate thought leadership • Target a highly segmented audience • Grow you social channels | • Avoid overly-promotional language like “free”, “discount”, “offer”, etc • Promote your LinkedIn post to pass LinkedIn's 'Audience Test' • Engage! Treat your post as a conversation-starter. (Ask questions, feedback, etc.) | ||||||||||||||||||||||||
39 | 29 | Taha Aziz from The Social Fusion Group | Click for more insight --> | Sharing on Instagram (link in bio) | • If your account is below 10k, this is your chance to link back to your site • Build thought leadership on Instagram • Build brand awareness | • Find a link to your site, offer, etc. and compress using a tool like Bitly • Click edit on your profile and paste link • To promote multiple links, use a tool like Link.Tree | ||||||||||||||||||||||||
40 | 30 | Caitlin Hughes from Iconosquare | Click for more insight --> | Sharing via Instagram story | • Help generate Instagram engagement • Boost Instagram algorithm to generate the highest visibility • Showcase your products and services | • Accounts with over 10,000 followers can promote links via Stories • Simply add a link when posting on your IG story • If you don't have 10,000 followers, place a link in your bio, then promote content via images/video on your IG story | ||||||||||||||||||||||||
41 | 31 | Benjamin Chacon from Later Media | Click for more insight --> | Running Instagram Ads | • Instagram ads are non-intrusive • Millions of users on Instagram • Drive traffic back to a web page | • Create a campaign objective (brand awareness, generating traffic, or making sales) • Create a target audience: find users that are most likely to help you achieve your objective • Launch campaign and measure the results/impact of your advertising campaign according to the objective you set | ||||||||||||||||||||||||
42 | 32 | Ian Cleary from Razor Social | Click for more insight --> | Submit to Triberr | • Platform for like minded bloggers, marketers, and business owners • Automatically share your content when a new blog is published • Integrated automatic Twitter sharing tool | • Connect your blog via RSS • Join Tribes and share others' content • Create your own Tribe and invite influencers who would share your content | ||||||||||||||||||||||||
43 | 33 | Janice Wald from Mostly Blogging | Click for more insight --> | Submit to StumbleUpon | • Immediate traffic to your specific web page • Chance for your post to go viral • Increase thought leadership | • Click “Add a Page” to add the URL to the blog or website you would like to Stumble • Choose a category or categories for your blog post - click 'Save' • Use social sharing buttons on your site to Stumble your own page | ||||||||||||||||||||||||
44 | Note: As of June 30th, StumbleUpon has moved to Mix.com - Check back for updates here! | |||||||||||||||||||||||||||||
45 | 34 | Travis Levell from Startup Bros | Click for more insight --> | Posting in niche specific subreddits | • Reach a highly engaged audience • Develop relationship with your target audience • Ability to generate viral traffic | • Keep it relevant - the more that you can tailor your posts to the subreddit that you’re posting in, the better • No Double Dipping - This means that if you just posted a link in a subreddit, let it rest for a while! • Don’t Over-Promote - If you post links to the same domain name too often you run a huge risk. reddit’s automatic spam filters will blacklist your domain | ||||||||||||||||||||||||
46 | 35 | Nate Shivar from ShivarWeb | Click for more insight --> | Running reddit ads | • See above | • Understand the basics - a Reddit post will instantly be at the top (you should write the ad like a Reddit post) • Find your audience - It’s on subreddits that you’ll get a chance to get exposure to a very specific, involved (and often influential) audience • Set up Your Campaign - Once you kick off your campaign, be sure to monitor, analyze, test, and repeat! | ||||||||||||||||||||||||
47 | 36 | James from Traffic Generation Cafe | Click for more insight --> | Posting in niche specific forums | • Access to get in front of a highly targeted audience • Relationship build with relevant members and influencers • Can lead to collaborative opportunities | • Give Some Link Love To a Friend - Most forums won’t mind you linking to someone’s site as long as you provide value • Backlog a Post - Create a post that answers a question on a thread, then backlog the post and distribute on the forum in a non spammy way • Link to an OLD Post on Your Blog - Give people the answer they need and it helps you get the word out about your blog | ||||||||||||||||||||||||
48 | 37 | Syndicating on Inbound.org | • Submit your content to members in your niche • Gain feedback from readers and marketers • Instant visibility | Note: As of April, Inbound.org has been sunsetted | ||||||||||||||||||||||||||
49 | 38 | Click to visit Growth Hackers --> | Syndicating on Growth Hackers | • Submit your content to members in your niche • Gain feedback from readers and marketers • Instant visibility | • Create an account on GrowthHackers.com and head to the 'Community' tab • Click 'New Post' - write a brief description of your post and add a link • Post to Growth Hackers and encourage your audience and followers to boost your post | |||||||||||||||||||||||||
50 | 39 | Janice Wald from Mostly Blogging | Click for more insight --> | Suggest on Scoop.it | • Instant visibility • Increase your thought leadership • Develop trust with your readers | • Sign up to Scoop.it and click 'Create a Topic' and pick a niche • Click 'New Scoop' and add the link you want to promote • Add appropriate tags and publish | ||||||||||||||||||||||||
51 | 40 | Ryan Stewart from Webris | Click for more insight --> | Answering questions on Quora | • Relationship build with your target audience • Develop thought leadership • Learn from other users, customers, experts, etc. from your market | • Find a relevant thread and a create a response - if your answer is at the top, it will get a ton of views and clicks on your link. • Get upvotes on your answer • Engage! | ||||||||||||||||||||||||
52 | 41 | Publishing on Medium and mentioning influencers mentioned in the post | • Develop relationships by mentioning people in your post • Streamline social media by automatically posting to Twitter • Drive traffic to your site | • Create an account on Medium and click 'New Story' • Either create new content, or syndicate from your site - tag influencers mentioned within the post • Let the influencer know you tagged them and encourage them to promote | ||||||||||||||||||||||||||
53 | 42 | Benji Hyam from Grow and Convert | Click for more insight --> | Submitting your post to popular Publications on Medium | • Ability to have your content go viral • Get thousands of views on your article • Drive traffic to your site | • Create an original piece of content, specifically for Medium • Optimize your post with highlights, tags, links, etc. • Find a publication that will accept your story and promote. | ||||||||||||||||||||||||
54 | Click here for a list of publications! | |||||||||||||||||||||||||||||
55 | 43 | Jessica Knapp from Blogging Basics 101 | Click for more insight --> | Guest blogging on high traffic site & linking back to post | • Generate backlinks to your site, which help with SEO • Increase thought leadership by guest posting on high ranked sites • Develop relationships with experts and influencers | • Contact the editor and wait for an approval • Create your content and include a link to your site (backlink) • Publish your post! | ||||||||||||||||||||||||
56 | Click here for a list of all available guest posting opportunities! | |||||||||||||||||||||||||||||
57 | 44 | David Schneider from NinjaOutreach | Click for more insight --> | Backlinks Outreach | • Stimulate and boost SEO • Relationship build with higher ranked sites • Increase traffic to your site | • Tactic 1: Expert roundups - key to a good roundup is taking what the experts have said and summarizing it in a way that gives the reader a valuable overview of the topic • Tactic 2: Top Lists - Simply compile a list of 20 or 30 top Influencers in your niche and let them know you've mentioned them • Tactic 3: Interviews - Increase your credibility, drive traffic to your blog, & help your audience solve specific problems | ||||||||||||||||||||||||
58 | 45 | Robert Mening from WebsiteSetup | Click for more insight --> | Cross promoting across various owned channels | • Boost your reach, without paying a dime • Develop relationships with experts, brands, influencers, etc. • Increase your thought leadership | • Take your content piece and repurpose for multiple channels • Example 1: Convert your blog post into a shorten copy and promote via email • Example 2: Retweet yourself (Yes this works! But make sure some time has passed since you originally tweeted) | ||||||||||||||||||||||||
59 | 46 | Amy Copadis from monitorbacklinks | Click for more insight --> | Blog Commenting | • Relationship build with your target audience • Develop thought leadership • Learn from other users, customers, experts, etc. from your market | • Get personal - If you want people to go from your comment to your website, it’s important that they know who you are • Get your comments noticed by the right people - search for relevant keywords with the search operator “inurl:blog” to see which blog post come up. • Say something worthwhile and relevant - If you’re commenting on popular, authority websites, you’ll be one in a sea of comments that follow. | ||||||||||||||||||||||||
60 | 47 | Eugene Cheng from Smart Blogger | Click for more insight --> | Create a Slideshare and share across social | • Easily repurpose content • Drive traffic and leads back to your site • Analytics – measure performance & find out what resonates with viewers | • Use PowerPoint or Google Slides to create a presentation • Add strategic links within your SlideShare • Upload your presentation to SlideShare and promote! | ||||||||||||||||||||||||
61 | 48 | Jason Acidre from kaiserthesage | The tool we use to find emails | Email outreach (contact bloggers/tools/etc. mentioned in your post) | • Develop relationships with others in your niche • Open the door to collaborative opportunities • Boost thought leadership | • Find influencers you want to target and provide value (backlink, social share, etc.) • Reach out to influencer via email or social media - DO NOT AUTOMATE!! • Engage and interact with influencer | ||||||||||||||||||||||||
62 | Click for more insight --> | Email Outreach Tips: +22 Link Building Email Templates | ||||||||||||||||||||||||||||
63 | 49 | Ilya Pozin from Inc. | The tool we use for automating social media posts | Using Missinglettr for automated social media campaigns | • Save time by letting Missinglettr create your social posts • Automated - schedule and review once, then let it rip! • Use social media to drive traffic and engagement back to your site | • Sign up for Missinglettr (Free account!) • Link your blog and social media profiles (Twitter, Facebook, LinkedIn, Medium) • Review and accept pre-made campaigns | ||||||||||||||||||||||||
64 | Click for more insight --> | 9 Tools to Simplify and Automate Social Media | ||||||||||||||||||||||||||||
65 | 50 | Google AdWords | ||||||||||||||||||||||||||||
66 | 51 | Optimizing TYPs | ||||||||||||||||||||||||||||
67 | 52 | Website Pop-up | ||||||||||||||||||||||||||||
68 | 53 | Chat bot | ||||||||||||||||||||||||||||
69 | 54 | CTAs / Lead Gen | ||||||||||||||||||||||||||||
70 | 55 | Partners / collaboration | ||||||||||||||||||||||||||||
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