Ultimate Content Distribution Guide
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The most common mistake marketers make is publishing a piece of content and hoping it magically gets views. This is never the case, for every hour of content creation, you should spend one hour on content distribution. A few things to focus on before promoting your latest post are:

*** Starting point: What are your objectives? --- How many views do you want? Number of leads? Rank on Google?

*** Persona: Who are you writing to? --- What are their pain, needs, or interests? Does your content piece align with your persona's intent?

*** Content creation: What kind of content resonates with your user the most? --- (Blog, video, infographic, SlideShare, etc.) Does it provide enough value to the reader? Does it build your trust with the reader?

Once you have these questions answered, you're ready for content distribution. Here are 45+ ways (and counting!) you can promote your content to gain a boost in website traffic. (It helped us gain a 77% increase in our traffic!)
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Did we miss something? Email us at ta@sfgisolutions.com with the subject line: Ultimate Content Distribution Guide
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Note: the following column is hyperlinked to read full details on the tactic
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SourceDistribution TacticBenefitHow-To Highlights
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1Brian Dean from BacklinkoClick for more insight --> On-page SEO• Increase traffic
• Faster page speed
• Higher website engagement
• Add Modifiers To Your Title
• Wrap Your Blog Post Title in an H1 Tag
• Sprinkle LSI Keywords
• Use Responsive Design
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2Kelly Stratton from Altitude MarketingClick for more insight --> Off-page SEO• Increase brand awareness
• Generate backlinks
• Higher website engagement
• Measure your inbound links and their value.
• Scan your highest-authority inbound links for opportunity to get other similar links
• Have active social media accounts & link to them with share buttons from your site
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3Neil Patel from KissmetricsClick for more insight --> Internal Linking• Aid in website navigation
• Distribute page authority and ranking power throughout the site
• Drive traffic throughout your site
• Avoid links to the top level pages on a site
• Use links that are natural for the reader
• Use relevant and follow links
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4Neville from KopywritingKourseClick for more insight --> "Buzzfeeding" Headline• Increase page views
• Greater potential for social shares
• Get people excited about your content
• Use blurbs from reviews to create headlines
• Formula 1: [Take this action] + [Specific Time Period] + [End Result]
• Formula 2: [End result they want] + [Time period] + [Address the objections]
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5Sophia Bernazzani from Hubspot
Click for more insight --> Include link in your email signature• Increase thought leadership
• Drive traffic to specific page
• Relationship building
Links can go to:
• Your blog, social media channel, homepage of your site
• Landing page, offer, free tool
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6Jimmy Daly from VeroClick for more insight --> Email your existing list• Immediate boost of traffic
• Develop trust by providing insight
• Push list through specific funnel
• Create an exclusive club (your email subscribers)
• Use buttons and CTAs
• Send emails in the right time zone
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7Ian Dodson from Independent.ieClick for more insight --> Posting Organically on FB• Reach you engaged audience directly on Facebook
• Encourage readers to share via Facebook
• Pin post to your Facebook Page so it’s easily viewable
• Establish your unique selling proposition
• Interact and engage with fans
• Target your messages to reach the right customers
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8Click for more insight --> Facebook Boost• Increase post visibility
• Generate Facebook engagement
• Expose your business to new audience

• Click the blue 'Boost Post' button on a published post
• Select the audience you'd like to reach
• Select a budget and length of your ad
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9John Jantsch from Duct Tape MarketingClick for more insight --> Facebook Dark Post• Hyper-targeted ads for every segment of your audience
• A/B testing via Facebook Ads
• Use this A/B insight across all marketing channels
• Dark posts are created using the Power Editor
• Hit 'Create Post' - be sure to click – unpublished post
• Switch to Ad Manager and start creating ads
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10Click for more insight --> Facebook Group Share (Click here for a list of FB groups to share)• Provides more personal engagement.
• Announce blog posts, offers, products, etc.
• Build trust by immediately providing value
• Join appropriate Facebook groups (make sure to read the requirements)
• Engage with Group owner(s) and other members
• Read the Group's rules and post your link on appropriate dates/places
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11Kim from KimTVClick for more insight --> Running Facebook Ads• Facebook advertising is the most targeted form of advertising
• Facebook advertising is fast
• Advertising is measurable. Learn which ad sets work the best
• Create an objective (views, clicks, likes, etc.)
• Create a targeted audience and set your budget and run ad
• Measure results - refine and repeat if applicable
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12Saige Driver from Business News DailyClick for more insight --> Posting Organically on Twitter• Drive traffic to your web pages
• Communicate your brand
• Stimulate SEO
• Create an objective (views, clicks, likes, etc.)
• Create a targeted audience and set your budget and run ad
• Measure results - refine and repeat if applicable
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13Nicholas Dimitriadis from The Social Fusion GroupClick for more insight --> Retweeting your own post on Twitter• Automatically boosts an older post to the top
• Use this to drive more views to your tweet
• Boost your Twitter engagement
• Find a published Tweet you want to promote
• Simply retweet your own Tweet - if you can repeat this as many times
• Tweet is published to the top of your followers' feed
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14Hootsuite via #TwitterSmarter chat with Madalyn SklarClick for more insight --> Pinning your post on Twitter• Get immediate visibility to your tweet
• Drive traffic to a specific webpage
• Pin a landing page to generate more leads
• Create a Tweet that drives traffic to your site or lead magnet
• Include relevant images/videos and the proper link
• Publish Tweet, then Pin to profile
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15Kristi Hines From Social Media ExaminerClick for more insight --> Automated Twitter bot message• This tactic is looked down upon
• If used, can generate relationships ‘automatically’
• Link back to a webpage to drive traffic
• Use a tool like Social Oomph
• Create an evergreen message and check the box for 'Send to new followers'
• Actively engage with those who reply/comment/engage back
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16Taha Aziz from The Social Fusion GroupClick for more insight --> Replying feature on Twitter• Reply to Tweets that you can link back to a web page
• Boost your thought leadership
• Develop trust with your followers
• Look for users Tweeting about a problem you can help solve via your blog
• Simply reply without being pushy; generate engagement and build trust
• Offer to help with their problem using content on your site
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17Aaron Lee from PostPlannerClick for more insight --> Creating and engaging with Twitter list• Connect with influencers
• Engage with a specific audience/list
• Boost thought leadership
• Create a category for your list (ex: your most engaged followers)
• Add users to your Twitter list
• Comment, engage, reply, etc. with your list. In return, they'll engage with you and your content
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18Insight from Shane BarkerClick for more insight --> Mention influencer on Twitter• Instant visibility
• Goal is to have the influencer share your message
• Increase your thought leadership
• Create a piece of content and add influencers within the text
• Publish the post and tweet out to influencers, letting them know you mentioned them in your post
• Engage with Influencer on Twitter
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19Ana Gotter From AdEspressoClick for more insight --> Running Twitter Ads• Instant visibility
• Gain followers and leads
• Drive traffic to a specific web page
• Set an objective (more views, clicks, engagement, etc.)
• Choose the type of Twitter ad you want to implement
• Run ad - then measure results to gauge your success
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20Justin Briggs From MozClick for more insight --> Sharing an image/infograph linking back to blog• Sharing images on Twitter generate higher engagement
• Gain a backlink when someone shares your infographic
• Increase brand awareness
• Create, design, and publish a value-driven infographic
• Create an embed code for your infographic
• Promote your infographic via ads, outreach, and more
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21Sharon Hurley Hall From OptinMonsterTip: We use this video creation toolConvert to video using free tool and publishing across all social media channels• Videos are highly engaging
• Increase your thought leadership
• Build trust with your audience
• Connect your RSS feed to Lumen5
• Edit video to highlight key elements
• Publish video and promote across digital channels
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22Stephan Spencer From Search Engine LandClick for more insight --> Youtube SEO• Drive traffic back to your site
• Boost SEO – YouTube is owned by Google
• Ability for the video to go viral
• Start with keyword research
• Track your YouTube search rankings
• Promote your video in the first 48 hours
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23John Bonini From DataboxClick for more insight --> Promoting on LinkedIn• Generate thought leadership
• Target a highly segmented audience
• Grow you social channels
• Avoid overly-promotional language like “free”, “discount”, “offer”, etc
• Promote your LinkedIn post to pass LinkedIn's 'Audience Test'
• Engage! Treat your post as a conversation-starter. (Ask questions, feedback, etc.)
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24Taha Aziz from The Social Fusion GroupClick for more insight --> Sharing on Instagram (link in bio)• If your account is below 10k, this is your chance to link back to your site
• Build thought leadership on Instagram
• Build brand awareness
• Find a link to your site, offer, etc. and compress using a tool like Bitly
• Click edit on your profile and paste link
• To promote multiple links, use a tool like Link.Tree
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25Caitlin Hughes from IconosquareClick for more insight --> Sharing via Instagram story• Help generate Instagram engagement
• Boost Instagram algorithm to generate the highest visibility
• Showcase your products and services
• Accounts with over 10,000 followers can promote links via Stories
• Simply add a link when posting on your IG story
• If you don't have 10,000 followers, place a link in your bio, then promote content via images/video on your IG story
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26Benjamin Chacon
from Later Media
Click for more insight --> Running Instagram Ads• Instagram ads are non-intrusive
• Millions of users on Instagram
• Drive traffic back to a web page
• Create a campaign objective (brand awareness, generating traffic, or making sales)
• Create a target audience: find users that are most likely to help you achieve your objective
• Launch campaign and measure the results/impact of your advertising campaign according to the objective you set
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27Ian Cleary from Razor SocialClick for more insight --> Submit to Triberr• Platform for like minded bloggers, marketers, and business owners
• Automatically share your content when a new blog is published
• Integrated automatic Twitter sharing tool
• Connect your blog via RSS
• Join Tribes and share others' content
• Create your own Tribe and invite influencers who would share your content
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28Janice Wald from Mostly BloggingClick for more insight --> Submit to StumbleUpon• Immediate traffic to your specific web page
• Chance for your post to go viral
• Increase thought leadership
• Click “Add a Page” to add the URL to the blog or website you would like to Stumble
• Choose a category or categories for your blog post - click 'Save'
• Use social sharing buttons on your site to Stumble your own page
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29Note: As of June 30th, StumbleUpon has moved to Mix.com - Check back for updates here!
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30Travis Levell from Startup BrosClick for more insight --> Posting in niche specific subreddits • Reach a highly engaged audience
• Develop relationship with your target audience
• Ability to generate viral traffic
• Keep it relevant - the more that you can tailor your posts to the subreddit that you’re posting in, the better
• No Double Dipping - This means that if you just posted a link in a subreddit, let it rest for a while!
• Don’t Over-Promote - If you post links to the same domain name too often you run a huge risk. reddit’s automatic spam filters will blacklist your domain
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31Nate Shivar from ShivarWebClick for more insight --> Running reddit ads• See above
• Understand the basics - a Reddit post will instantly be at the top (you should write the ad like a Reddit post)
• Find your audience - It’s on subreddits that you’ll get a chance to get exposure to a very specific, involved (and often influential) audience
• Set up Your Campaign - Once you kick off your campaign, be sure to monitor, analyze, test, and repeat!
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32James from Traffic Generation CafeClick for more insight --> Posting in niche specific forums• Access to get in front of a highly targeted audience
• Relationship build with relevant members and influencers
• Can lead to collaborative opportunities
• Give Some Link Love To a Friend - Most forums won’t mind you linking to someone’s site as long as you provide value
• Backlog a Post - Create a post that answers a question on a thread, then backlog the post and distribute on the forum in a non spammy way
• Link to an OLD Post on Your Blog - Give people the answer they need and it helps you get the word out about your blog
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33Syndicating on Inbound.org• Submit your content to members in your niche
• Gain feedback from readers and marketers
• Instant visibility
Note: As of April, Inbound.org has been sunsetted
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34Click to visit Growth Hackers --> Syndicating on Growth Hackers• Submit your content to members in your niche
• Gain feedback from readers and marketers
• Instant visibility
• Create an account on GrowthHackers.com and head to the 'Community' tab
• Click 'New Post' - write a brief description of your post and add a link
• Post to Growth Hackers and encourage your audience and followers to boost your post
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36Janice Wald from Mostly BloggingClick for more insight --> Suggest on Scoop.it• Instant visibility
• Increase your thought leadership
• Develop trust with your readers
• Sign up to Scoop.it and click 'Create a Topic' and pick a niche
• Click 'New Scoop' and add the link you want to promote
• Add appropriate tags and publish
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37Ryan Stewart from WebrisClick for more insight --> Answering questions on Quora• Relationship build with your target audience
• Develop thought leadership
• Learn from other users, customers, experts, etc. from your market
• Find a relevant thread and a create a response - if your answer is at the top, it will get a ton of views and clicks on your link.
• Get upvotes on your answer
• Engage!
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38Publishing on Medium and mentioning influencers mentioned in the post• Develop relationships by mentioning people in your post
• Streamline social media by automatically posting to Twitter
• Drive traffic to your site
• Create an account on Medium and click 'New Story'
• Either create new content, or syndicate from your site - tag influencers mentioned within the post
• Let the influencer know you tagged them and encourage them to promote
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39Benji Hyam from Grow and ConvertClick for more insight --> Submitting your post to popular Publications on Medium• Ability to have your content go viral
• Get thousands of views on your article
• Drive traffic to your site
• Create an original piece of content, specifically for Medium
• Optimize your post with highlights, tags, links, etc.
• Find a publication that will accept your story and promote.
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Click here for a list of publications!
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40Jessica Knapp from Blogging Basics 101Click for more insight --> Guest blogging on high traffic site & linking back to post• Generate backlinks to your site, which help with SEO
• Increase thought leadership by guest posting on high ranked sites
• Develop relationships with experts and influencers
• Contact the editor and wait for an approval
• Create your content and include a link to your site (backlink)
• Publish your post!
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Click here for a list of all available guest posting opportunities!
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41David Schneider from NinjaOutreachClick for more insight --> Backlinks Outreach• Stimulate and boost SEO
• Relationship build with higher ranked sites
• Increase traffic to your site
• Tactic 1: Expert roundups - key to a good roundup is taking what the experts have said and summarizing it in a way that gives the reader a valuable overview of the topic
• Tactic 2: Top Lists - Simply compile a list of 20 or 30 top Influencers in your niche and let them know you've mentioned them
• Tactic 3: Interviews - Increase your credibility, drive traffic to your blog, & help your audience solve specific problems
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42Robert Mening from WebsiteSetupClick for more insight --> Cross promoting across various owned channels• Boost your reach, without paying a dime
• Develop relationships with experts, brands, influencers, etc.
• Increase your thought leadership
• Take your content piece and repurpose for multiple channels
• Example 1: Convert your blog post into a shorten copy and promote via email
• Example 2: Retweet yourself (Yes this works! But make sure some time has passed since you originally tweeted)
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43Amy Copadis from monitorbacklinksClick for more insight --> Blog Commenting• Relationship build with your target audience
• Develop thought leadership
• Learn from other users, customers, experts, etc. from your market
• Get personal - If you want people to go from your comment to your website, it’s important that they know who you are
• Get your comments noticed by the right people - search for relevant keywords with the search operator “inurl:blog” to see which blog post come up.
• Say something worthwhile and relevant - If you’re commenting on popular, authority websites, you’ll be one in a sea of comments that follow.
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44Eugene Cheng from Smart BloggerClick for more insight --> Create a Slideshare and share across social• Easily repurpose content
• Drive traffic and leads back to your site
• Analytics – measure performance & find out what resonates with viewers
• Use PowerPoint or Google Slides to create a presentation
• Add strategic links within your SlideShare
• Upload your presentation to SlideShare and promote!
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45Jason Acidre from kaiserthesage
The tool we use to find emailsEmail outreach (contact bloggers/tools/etc. mentioned in your post)• Develop relationships with others in your niche
• Open the door to collaborative opportunities
• Boost thought leadership
• Find influencers you want to target and provide value (backlink, social share, etc.)
• Reach out to influencer via email or social media - DO NOT AUTOMATE!!
• Engage and interact with influencer
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Click for more insight --> Email Outreach Tips: +22 Link Building Email Templates
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46Ilya Pozin from Inc.The tool we use for automating social media postsUsing Missinglettr for automated social media campaigns• Save time by letting Missinglettr create your social posts
• Automated - schedule and review once, then let it rip!
• Use social media to drive traffic and engagement back to your site
• Sign up for Missinglettr (Free account!)
• Link your blog and social media profiles (Twitter, Facebook, LinkedIn, Medium)
• Review and accept pre-made campaigns
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Click for more insight --> 9 Tools to Simplify and Automate Social Media
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