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Competitive audit
Goal: Compare the user experience of each competitor's website and app
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General informationUX
(rated: needs work, okay, good, or outstanding)
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First impressionsWebsite InteractionWebsite visual designWebsite content
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Competitor typeLocationProduct offeringPriceWebsiteBusiness sizeTarget audience Unique value proposition Desktop website experienceMobile website experienceFeaturesAccessibilityUser flow NavigationBrand identityToneDescriptiveness
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Art Vagabond (Our Company)-New York, NYGallery Exhibition Management$www.artvagabond.comSmallArtists and Art show audiences Focused on streamlining the communication between artist and galleriesGood
+ Visually appealing
- Feels dense and overwhelming in places 		Good
+ Fully responsive
- Interaction was not as smooth on mobile 		Good
+ Online uploading and downloading feature
+ "Create account" feature		Good
+ Website available in two languages
+ Images are clear and legible
- Main page isn't compatible with screen reader technologies		Good
+ Easy to find key info (menu, upload, location)
- Unclear hierarchy, difficult to scan quickly		Good
- Easy to navigate
- Some elements seem clickable but are not		Good
+ Clear color scheme, font, and art direction
- Inconsistent use of brand		Serious and
Friendly		Good
+ All key info is present
- Too wordy or too vague
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Are.naDirectNew York, NYSocial Network$www.are.naSmallArtistsUnique social network for artist to showcase interests and worksOkay
+ Easy to navigate and find information
- Missing characters		Okay
+ Clean design - Not interactive (hover or highlighted objects)
- Not fully responsive		Good
+ Online upload feature
+ "Create account" feature		Okay
- Website only available in English
+ Page is legible and easy to follow		Outstanding
+ Easy to find key info (menu, location, pricing)
+ Clear hierarchy		Outstanding
+ Easy to navigate
+ Clear indication of clickable elements		Needs work
- No brand identity at all		Friendly and casualOutstanding
+ Easy to follow
+ Short and to the point
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ArtsyIndirectNew York, NYArt Marketplace$$$www.artsy.netMediumArt business owners and collectorsLargest art marketplaceOutstanding
+ Easy to use
+ Engaging animations
+ Clear branding		Outstanding
+ Fully responsive
+ Animations added to enhance the mobile experience
+ Interactive functions		Outstanding
+ "Create account" feature
+ Follow feature
+ Online ordering feature with pickup/delivery options
Needs work
- Website only available in English
- Page is included as an image and is hard to read 		Good
+ Easy to find the navigation
+ Easy to search for galleries, artists, etc.
- Home page is too busy		Outstanding
+ Very easy to navigate
+ Clear indication of clickable elements		Outstanding
+ Strong brand identity, including colors, font, style, motion, imagery, and photography		Professional but casualOutstanding
+ Easy to follow
+ Short and to the point
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Art BinderIndirectNew York, NYInventory Management$$$www.artbinder.comMediumArt business ownersCloud-based Inventory Management System and Sales Solution for galleries, collectors, artists and archivistsOutstanding
+ Visually appealing imagery
+ Clean design		Outstanding
+ Fully responsive
+ App provides on the go productivity		Outstanding
+ "Create account" feature
+ Store locator feature
+ Online ordering feature with pickup/delivery options
Okay
- Website only available in English
+ Page is easy to read 		Outstanding
+ Easy to find key info (menu, location, pricing)
+ Info is kept up to date		Outstanding
+ Very easy to navigate
+ Familiar way to navigate (e.g., swipe)		Outstanding
+ Strong brand identity, including colors, font, style, motion, imagery, and photography		Professional and seriousOutstanding
+ Short and to the point
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