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Portfolio Project : Content Calendar, Strategy, and Visualisation for Indulekha
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Problem StatementIndulekha, an Ayurvedic hair care brand, aims to address the prevalent issue of hair fall and lack of natural hair care solutions in the market. Many individuals struggle with hair fall due to various factors such as stress, pollution, and inadequate nourishment, leading to a demand for effective and holistic hair care products.
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After the success of this experiment in the tier one cities of India, Indulekha aim to establish a strong brand presence and cultivate a loyal customer base who trust in our products for their hair care needs.
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Your first Portfolio Project involves creating a Content Calendar with a clear Strategy defining all topics and ideas for content pieces and coming up with content visualization for one day of your campaign.
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GoalThe primary goal of Indulekha is to establish itself as a trusted brand in the Ayurvedic hair care industry by offering high-quality, natural solutions for hair fall and overall hair health. Additionally, the brand aims to increase awareness about the benefits of Ayurvedic ingredients and promote a holistic approach to hair care.
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ObjectivesThis project aims to accomplish three objectives:
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1. Conduct Competitor Research for Indulekha
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2. Create a Content Strategy based on the findings
(a) Prepare a Content Calendar for 10 days of April 2024
(b) Samasti Hair Oil and UKTI Natural Hair Scrub Campaign: Topical Content for Abhyanjan"
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3. Content Visualisation for your Campaign Indulekha Bringha Hair Oil and Bringha Lepam (Hair Mask) Campaign
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