Detailed Paid Channel Mix Template by Supermetrics

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763	Detailed Paid Channel Mix				template provided by:	#REF!	Instructions on how to use this template >>>	> Install the Supermetrics add-on with the link on the right (skip this if you've installed the add-on) > Launch the Supermetrics sidebar (Add-ons menu -> Supermetrics -> Launch sidebar) > Go to Add-ons menu -> Supermetrics -> Template Gallery > Find the template and click “Add template"				Campaign name	Link clicks	Impressions	Cost	CTR (all)	Frequency	CPM (cost per 1000 impressions)	CPC (cost per link click)	Post engagements	Leads (form)	Website conversions
764												Non-enterprise prospecting 2020	5229	1015566	24628.89	0.79	5.25	24.25	4.71	5778		398
765												Retargeting \| 2017 - 2018	355	237132	1368.86	0.17	20.2	5.77	3.86	401		366
766												Halloween GS 2020	713	36961	2786.58	2.16	2.57	75.39	3.91	728		336
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770	Overview
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773	Select & Refresh:
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776	Platform	Clicks	Click %	Cost	Cost %	Conversions	Conversions %	CPA	Revenue	ROAS
777	Google Ads	4353	84.64%	23445	79.60%	45	51.72%	521.0	23433	1.00
778	Bing	234	4.55%	432	1.47%	3	3.45%	144.0	345	0.80
779	Facebook	324	6.30%	2344	7.96%	32	36.78%	73.3	4344	1.85
780	Twitter Ads	232	4.51%	3232	10.97%	7	8.05%	461.7	3213	0.99
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782	Total	5143		29453		87		338.5	31335	1.06
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784	Note: Revenue based on predefined goals on each individual channel
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790	Google Ads Report			Client Name
791	Google Ads Report
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793	Select & Refresh:	last12weeks
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795	last12weeks Performance Breakdown													Details (Select variable)
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797	Clicks	Up	30.29%					Cost	Up	899.65%				Device
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799														Device	Clicks	CTR	Cost	CPC	Average position	Conversions	Conversion rate	Cost per conversion
800														Computers	435	35	43543	4	1.7	45	2.1	234
801														Mobile devices with full browsers	3453	3	3543	2	1.3	43	2.5	23
802	CPC	Down	-45.45%					Conversions	Up	191.67%				Tablets with full browsers	345	3.5	345	3	1.9	3	2.6	324
803														Other	35	3.5	0		2.4	34
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808	Date	Clicks	CTR	Cost	CPC	Average position	Conversions	Conversion rate	Cost per conversion	Average time on site (sec)	Bounce rate			Network
809	2017-02-25	234	1.4	23434	0.76	1.40	4	0.56	324	34.00	45
810	2017-02-26	234	1.4	234234	0.76	1.40	13	0.45	23	543.00	56			Network (with search partners)	Clicks	CTR	Cost	CPC	Average position	Conversions	Conversion rate	Cost per conversion
811	2017-02-27	453	1.4	63464	0.76	1.40	32	1.4	242	24.00	45			Google search	435	35	43543	4	1.7	45	2.1	234
812	2017-02-28	123	1.4	3455	0.76	1.40	3	1.5	65	344.00	45			Display Network	3453	3	3543	2	1.3	43	2.5	23
813	2017-03-01	23	1.4	34534	0.76	1.40	5	1.7	56	65.00	45			Search partners	345	3.5	345	3	1.9	3	2.6	324
814	2017-03-02	43	1.6	34553	0.98	1.50	6	1.8	76	76.00	34
815	2017-03-03	43	1.5	45353	0.67	1.60	9	1.4	56	45.00	3
816	2017-03-04	234	1.4	35435	0.56	1.40	81	1.4	45	767.00	43
817	2017-03-05	43	1.6	35437	1.50	1.20	32	1.3	34	45.00	43
818	2017-03-06	234	1.5	75743	1.30	1.20	13	1.4	65	67.00	34
819	2017-03-07	242	1.8	638	1.30	1.40	45	0.67	45	34.00	3			Day of the week
820	2017-03-08	246	1.9	67858	2.00	1.60	34	0.56	45	65.00	23
821	2017-03-09	657	2.3	568	2.20	1.90	12	0.56	67	45.00	32			Day of week	Clicks	CTR	Cost	CPC	Average position	Conversions	Conversion rate	Cost per conversion
822	2017-03-10	856	2.5	5678	1.20	2.00	35	0.67	54	34.00	32			3 Wednesday	435	35	43543	4	1.7	45	2.1	234
823														1 Monday	3453	3	3543	2	1.3	43	2.5	23
824														4 Thursday	345	3.5	345	3	1.9	3	2.6	324
825	Campaigns (top 10)													2 Tuesday	435	35	43543	4	1.7	45	2.1	234
826														6 Saturday	4353	3	3543	2	1.3	43	2.5	23
827	Campaign name		Clicks	CTR	Cost	CPC	Average position	Conversions	Conversion rate	Cost per conversion	Average time on site (sec)	Bounce rate		0 Sunday	345	3.5	345	3	1.9	3	2.6	324
828														5 Friday	193	3.54	242.21	1.25	2.2	0	0
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839	Keywords
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841	Keyword		Clicks	CTR	Cost	CPC	Average position	Conversions	Conversion rate	Cost per conversion	Average time on site (sec)	Bounce rate
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