IAP Price by Country

	A	B	C	D	E	F	G	H	I
1	2023 Rev. by Country as % of U.S. Rev.	Clash of Clans	Monopoly GO!	Royal Match	Jackpot World	PUBG	Free Fire	Genshin Impact	Honkai: Star Rail
2	United States	100.00%	100.00%	100.00%	100.00%	100.00%	100.00%	100.00%	100.00%
3	Australia	6.77%	3.40%	4.62%	9.63%	10.55%	0.76%	1.00%	8.04%
4	Brazil	3.10%	0.25%	1.55%	0.43%	4.00%	28.31%	3.94%	2.15%
5	Chile	0.76%	0.23%	0.33%	1.15%	1.47%	3.68%	1.44%	0.60%
6	Colombia	0.33%	0.04%	0.07%	0.21%	0.44%	1.10%	0.28%	0.09%
7	Egypt	0.17%	0.02%	0.09%	0.06%	4.06%	0.62%	0.21%	0.03%
8	EU	44.40%	15.45%	18.47%	27.10%	56.20%	13.02%	36.86%	28.66%
9	India	2.36%	0.13%	0.38%	0.12%	N/A	17.87%	1.73%	0.35%
10	Indonesia	3.38%	0.26%	0.41%	0.58%	3.90%	18.44%	3.80%	3.57%
11	Japan	4.89%	0.18%	10.55%	9.75%	26.03%	0.55%	193.77%	198.75%
12	Malaysia	2.65%	1.75%	0.36%	4.70%	8.16%	6.02%	4.84%	5.27%
13	Poland	0.58%	0.15%	0.58%	0.89%	1.37%	0.21%	1.41%	0.66%
14	S. Korea	7.26%	0.10%	6.32%	N/A	28.00%	0.38%	81.03%	78.80%
15	Sweden	1.05%	0.34%	0.86%	0.68%	3.66%	0.10%	0.64%	0.45%
16	Turkey	4.27%	0.32%	1.15%	0.87%	22.23%	4.75%	1.04%	0.70%
17	UAE	1.74%	0.18%	0.79%	0.25%	16.68%	0.65%	1.01%	0.48%
18	UK	10.60%	7.77%	7.94%	9.95%	11.40%	1.51%	7.28%	5.75%
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20	Avg. IAP as % of U.S. Price	Clash of Clans	Monopoly GO!	Royal Match	Jackpot World	PUBG	Free Fire	Genshin Impact	Honkai: Star Rail
21	Australia	90%	104%	109%	109%	111%	102%	102%	105%
22	Brazil	107%	101%	104%	100%	102%	110%	102%	103%
23	Chile	119%	111%	114%	114%	112%	126%	113%	125%
24	Colombia	141%	140%	143%	139%	145%	150%	148%	151%
25	Egypt	97%	116%	109%	110%	81%	111%	96%	103%
26	EU	127%	116%	112%	117%	98%	131%	118%	124%
27	India	111%	114%	120%	120%	106%	108%	118%	120%
28	Indonesia	101%	107%	111%	114%	103%	104%	105%	105%
29	Japan	107%	103%	91%	98%	105%	112%	103%	85%
30	Malaysia	100%	104%	102%	104%	103%	101%	101%	92%
31	Poland	142%	133%	129%	131%	134%	152%	125%	141%
32	S. Korea	112%	112%	103%	N/A	99%	116%	110%	95%
33	Sweden	120%	129%	118%	116%	116%	127%	126%	130%
34	Turkey	79%	105%	109%	104%	105%	77%	75%	76%
35	UAE	101%	107%	N/A	102%	98%	103%	108%	109%
36	UK	121%	126%	126%	126%	126%	126%	124%	126%
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39	PUBG has very high EU revenue, significantly higher than Free Fire, and unusually low EU prices.
40	Genshi Impact has higher EU revenue than Honkai and lower EU prices.
41	Genshin Impact and Honkai: Star Rail both offer relatively low prices in Japan and South Korea (Honkai lower than Genshin in SK) and drive huge amounts of revenue there.
42	Apps that drive more revenue in Indonesia tend to have lower prices there. Surprisingly, CoC has the lowest prices in Indonesia and drives fairly high revenue there compared to other casual apps.
43	Free Fire and PUBG both offer exceptionally low prices in India. Free Fire drives the most revenue in India by far, although PUBG data for India is unavailable.
44	Weirdly, Brazilian revenue shows the opposte trend: apps with a higher % of their revenue from Brazil tend to have higher prices there.
45	Australia shows a somewhat similar trend as Brazil, although slightly less pronounced.
46	PUBG gets the most revenue in UAE by far and also has the lowest prices.
47	Turkey has several apps that offer prices below U.S. conversion, and a number of those apps do relatively well there.
48	PUBG offers some of the best prices in South Korea and performs the best there of any app.
49	PUBG also undercuts Free Fire in Poland and performs better there, Genshin also seems to do relatively well by offering low prices in Poland.
50	Lower prices seems to correlate fairly strongly to higher revenue in Japan, although what those prices are varies by market.
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58	Methodology
59	To match price points across GEOs, we found prices in each GEO's regional currency using the listed name for each IAP on iOS using SensorTower.
60	Prices were then converted to USD for comparison based on the conversion rates at the time.
61	Unfortunately, we were unable to gather comprehensive data on Android IAP prices due to a lack of IAP information from the platform, but we have found that some apps are pricing IAPs lower on Android than iOS.
62	Gross national income (GNI) per capita data is sourced from the World Bank.
63	Although GNI per capita is not a perfect measure of average individual wealth within a country, it's the most complete data set available and provides a useful estimation.
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