MSc Global Marketing Programme Specification 2025-26

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1	ACADEMIC QUALITY TEAM
2	Programme Specifications 2025-26
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5	Programme Title			MSc Global Marketing
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7	This document applies to students who commenced the programme(s) in:			2025		Award type			MSc
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9	What level is this qualification?			Level 7		Length of programme			1 Year
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11	Mode of study (Full / Part Time)			Full Time
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13	Will the programme use standard University semester dates?			Yes		For York Online programmes, will standard dates for such programmes be used?			N/A
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15	Awarding institution			University of York		Board of Studies for the programme			School for Business and Society
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17	Lead department			School for Business and Society		Other contributing departments			N/A
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19	Language of study and assessment			English		Language(s) of assessment			English
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21	Is this a campus-based or online programme?			Campus-based
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23	Partner organisations
24	If there are any partner organisations involved in the delivery of the programme, please outline the nature of their involvement. You may wish to refer to the Policy on Collaborative Provision
25	N/A
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27	Reference points
28	Please state relevant reference points consulted in the design of this programme (for example, relevant documentation setting out PSRB requirements; the University's Frameworks for Programme Design (UG or PGT); QAA Subject Benchmark Statements; QAA Qualifications and Credit Frameworks).
29	QAA Subject Benchmark statement for Business Management (2019). University Framework for programme design (23/24 onwards). AACSB accreditation standards. CIM accreditation standards.
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31	Credit Transfer and Recognition of Prior Learning
32	Will this programme involve any exemptions from the University Policy and Procedures on Credit Transfer and the Recognition of Prior Learning? If so, please specify and give a rationale
33	N/A
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35	Exceptions to Regulations
36	Please detail any exceptions to University Award Regulations and Frameworks that need to be approved (or are already approved) for this programme. This should include any that have been approved for related programmes and should be extended to this programme.
37	N/A
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39	Internal Transfers
40	Please use the boxes below to specify if transfers into / out of the programme from / to other programmes within the University are possible by indicating yes or no and listing any restrictions. These boxes can also be used to highlight any common transfer routes which it would be useful for students to know.
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42		Transfers in:	Two weeks after the start of teaching of semester 1 (due to early assessment in semester 1). Students will need to meet the admissions entry criteria.			Transfers out:	Two weeks after the start of teaching of semester 1 (due to early assessment in semester 1)
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45	Statement of Purpose
46	Please briefly outline the overall aims of the programme. This should clarify to a prospective student why they should choose this programme, what it will provide to them and what benefits they will gain from completing it.
47	By studying the MSc Global Marketing at School for Business and Society, you will gain a thorough understanding of how to deal with the key global marketing challenges. Those challenges relate to, among others, deciding whether to internationalise company activities, which markets to enter, and how to research those markets to present customers in them with a suitable product, priced, distributed and promoted appropriately. You develop a strategic vision to address such challenges through broad range of theories, frameworks and strategies relevant for a successful career in domestic and global marketing. This programme stands out from others in its global focus, its links with industry, and its emphasis on ethical marketing and sustainability issues. Further, cohort specific teaching characterises this programme, which is delivered by recognised academic experts with relevant business experience as well as industry experts. Upon completing this programme, you will be prepared for a range of careers in global marketing working in marketing departments at manufacturing or services companies or in advertising agencies among others. Graduates of the programme have successfully taken up such roles in organisations such as Nestlé, Accenture, EPSON, and Coca-Cola. Through its optimal balance of theoretical substance and practical appeal, the MSc in Global Marketing has been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM). Such accreditation allows successful graduates to undertake further study for a practical CIM qualification at the highest possible entry level, namely the Chartered Postgraduate Diploma in Professional Marketing.
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56	If there are additional awards associated with the programme upon which students can register, please specify the Statement of Purpose for that programme. This will be most relevant for PGT programmes with exit awards that are also available as entry points. Use additional rows to include more than one additional award. Do not include years in industry / abroad (for which there are separate boxes).
57	Exit Award Title			Is the exit award also available as an entry point?	Outcomes: what will the student be able to do on exit with this award?			Specify the module diet that the student will need to complete to obtain this exit award
58	Postgraduate Certificate in Global Marketing			Exit	Students will have begun to develop an understanding of the concepts behind the PLOs, but will not have fully achieved them			-To gain this qualification, students will have to accumulate 60 credits from the core modules and optional module.
59	Postgraduate Diploma in Global Marketing			Exit	Students will have begun to develop an understanding of the concepts behind the PLOs, but will not have fully achieved them			- To gain this qualification students will have to gain 120 credits from the core and option modules
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61	Programme Learning Outcomes
62	What are the programme learning outcomes (PLOs) for the programme? (Normally a minimum of 6, maximum of 8). Taken together, these outcomes should capture the distinctive features of the programme and represent the outcomes that students progressively develop in the programme and achieve at graduation. PLOs should be worded to follow the stem 'Graduates will be able to...'
63	1	Critically appraise interdisciplinary concepts, models and theories in terms of their implications for domestic and global marketing.
64	2	Formulate ethical solutions for marketing challenges involving aspects of culture, and social responsibility and sustainability.
65	3	Work effectively to complete marketing projects in a professional, responsible and culturally aware manner.
66	4	Critically analyse and integrate multiple data sources in an efficient manner to develop justified and sound solutions to complex domestic and global marketing problems.
67	5	Persuasively present market data, recommendations and marketing strategies, orally and in writing, using a range of digital and non-digital media.
68	6	Define, design, execute and present significant and extended pieces of independent research, deploying appropriate research methods, in fields related to global marketing.
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70	Diverse entry routes
71	Detail how you would support students from diverse entry routes to transition into the programme. For example, disciplinary knowledge and conventions of the discipline, language skills, academic and writing skills, lab skills, academic integrity.
72	Inclusive teaching, learning and assessment is an approach which recognises, reflects and celebrates the diverse backgrounds, experiences and identities of our student body. It gives all students the opportunity to fully take part in the University of York community, and to flourish in their academic studies. This includes designing an inclusive curriculum and inclusive assessment approaches; with consideration of how to create a sense of community and belonging for all students as part of teaching and learning. The programme utilises a variety of assessment techniques, and where possible flexible approaches to assessment are used which enables students to apply learning in their own context. Assessments are also designed to be authentic and therefore reflect what students will be expected to do when they progress into employment or continue onto further study. The curriculum has been designed to give students the opportunity to develop and apply important soft skills that employers are looking for. Transition to a Masters Programme is supported at programme level by a series of activities that run throughout each semester, academic skills development are embedded within each modules. Programme teams work in partnership with students to develop and run extra-circular events throughout the year aimed at bringing students from different backgrounds together to create an inclusive learning community.
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81	Inclusion
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83	Please confirm by ticking the box on the right that the design, content and delivery of the programme will support students from all backgrounds to succeed. This refers to the University's duties under the Equality Act 2010. You may wish to refer to the optional Inclusive Learning self-assessment tools to support reflection on this issue.
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85	Employability
86	Please give a brief overview - no more than 5 sentences - of how the programmes helps develop students' employability. Your Faculty Employability Manager can help reflection on this issue. This statement will be used by Marketing as the basis for external content with respect to employability.
87	By completing the programme, you will be prepared with a broad set of skills necessary in today's marketplace. You will have ample opportunities to apply your knowledge to solve complex yet practical marketing challenges. For instance, assessments such as the marketing proposal in Research in Marketing or the assessment in Digital Marketing Strategy expect that students apply their knowledge to real-world business challenges to the benefit of their employability. Moreover, the MSc in Global Marketing has Chartered Institute of Marketing (CIM) accreditation: after completing our programme, you will be able to claim exemptions pertaining to a Level 6 qualification in Professional Marketing granted by the CIM. Therefore, our programme provides graduates with a fast track to an additional qualification that will enhance their employability prospects.
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94	Description of Structure
95	Provide a BRIEF description of the structure of the first stage (UG) or programme (PGT): this is only necessary if this is not evident from the tables below. For instance, an entry might be 'students choose X modules in Autumn Semester from List A and Y modules from List B'. For York Online programmes using the 'carousel' model, the description should include whether any modules have to be taken in a particular order (e.g. if there is an introductory module and/or any constraints on the timing of option and/or ISM or ISM-related modules).
96	Semester one consists of 3 core modules. Semester 2 has 2 core modules and 1 option module to be selected from List A. A Dissertation module is selected from List B for the summer semester.
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100	Part-Time Structure (Normally PGT Only): For part-time variants of programmes, please use the box below to specify which modules will be taken in year 1 and which will be taken in year 2 (and so on if more than 2 years).