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Small Business Marketing Plan
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Focus AreaGoal TemplateDetailsInitial ValueTarget ValueUnitStart dateDeadlineOwner
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Develop a Comprehensive Marketing PlanObjective:Increase Brand Awareness---1/1/202512/31/2025Joe Briggs
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Action:Develop a content marketing plan---1/1/202512/31/2025Jane Smith
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KPI:Increase website visits from 500 to 10005001000No unit1/1/202512/31/2025-
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Objective:Increase Social Media Engagement---1/1/202512/31/2025-
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Action:Increase relevant content creation---1/1/202512/31/2025-
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KPI:Increase Twitter followers from 500 to 10005001000No unit1/1/202512/31/2025-
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Increase SalesObjective:Increase Sales Volume---1/1/202512/31/2025-
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Action:Offer promotions and discounts---1/1/202512/31/2025-
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KPI:Increase customer purchases from 500 to 10005001000No unit1/1/202512/31/2025-
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Objective:Increase Profitability---1/1/202512/31/2025-
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Action:Increase average order value---1/1/202512/31/2025-
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KPI:Increase average order value from $50 to $755075$1/1/202512/31/2025-
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Increase Customer LoyaltyObjective:Increase Customer Retention Rate---1/1/202512/31/2025-
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Action:Provide quality customer service---1/1/202512/31/2025-
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KPI:Increase customer retention rate from 50% to 70%5070%1/1/202512/31/2025-
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Objective:Increase Customer Satisfaction---1/1/202512/31/2025-
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Action:Develop customer satisfaction surveys---1/1/202512/31/2025-
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KPI:Increase customer satisfaction rate from 50% to 70%5070%1/1/202512/31/2025-
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