ABCDEFGHIJKLM
1
how to use this
To get your own editable copy, go to "File" and select "Make a Copy"
2
client avatar worksheet
3
4
5
Are you ready to start writing amazing and effective content for your business?

Then let's get started!

First, we need to figure out EXACTLY who we're talking to - and that requires some super-duper sexy research. (Yes, it does take time, but I promise, it's not hard to do and it makes a BIG difference)

Start here on this page by reading the tips + instructions on where to find good data (DATA, not guesses!), then feel free to move on to the next tab

Got questions? Always feel free to reach out to me if you need anything:
6
Heather Boyer ⚈ admin@pukka-pith.com ⚈
Facebook
7
8
9
Already Have Clients? Start Here
10
11
Your current and past clients are a HUGE source of great data!
12
⚈ Are you Facebook friends with your clients? Check out what they share on social media!
13
⚈ Review your notes from previous work - what do you know about them? What questions do they ask the most often? Use that
14
⚈ You can even just pick up the phone or fire off a quick email to a couple of your favorite clients and ASK them a few questions directly!
15
16
Don't Have Clients Yet? No Problem!
17
18
Even if you're just getting started, there are plenty of places to easily find this kind of information for free:
19
⚈ Who's your competition? Who else is serving the clients you want to work for? Follow THEM online and learn from them how they talk to your ideal clients!
20
⚈ Go to the online spaces where you clients are! For example, let's say you wanna work with real estate agents. So, find Facebook and LinkedIn groups they're in, the Quora threads they follow, etc.
21
⚈ Use the Media Kit of a magazine relevant to your niche - this is a great on for hard data! (Start by finding niche magazine at https://www.magazines.com/, or follow the link in the next bullet point for more guidance)
22
⚈ You can also find more specific ideas and instructions HERE in this blog post I wrote
23
24
Other Resources
25
26
Wanna get more in depth on the why and how? I did a 3-part series on it!
You can even pick your favorite format - read the blogs, or watch the recorded Lives on YouTube:
27
1: Having a “Target Market” Isn’t Enough – Why Your Bookkeeping Business Needs Marketing Personas
28
⚈ read here
⚈ watch/listen here
29
2: How to Find the Data You Need to Create Marketing Personas for your Bookkeeping Business
30
⚈ read here
⚈ watch/listen here
31
3: How to Humanize (And Talk to) your Ideal Client Avatar
32
⚈ read here
⚈ watch/listen here
33
34
35
© Copyright 2021 | Pukkapith Content LLC | pukkapith.com | admin@pukka-pith.com
36