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Bird Scooter business model
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 Link
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Baseline ValuesRationaleLinks
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Number of rides per day per scooter4RidesAccording to Bird's stats for SF (see above), the avg ride/day was 1.97. Assuming 1/3 of fleet was inactive and bird also achieves higher operational efficiency and increases to 4 rides/day.
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Average Ride Distance1.5MilesSee Bird Stats Above
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Average Ride Speed7.5MPHAssuming riders are waiting 25% of time + only go at 2/3 of max speedLink
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Average ride length 12Minutes
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Card processing cost3.00%
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Area per scooter (storage)5Square Ft42.5in x 16.9inLink
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Acquisition cost
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MSRP$499.00Link
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Cost after discount$300.00
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Asset tracker$80.00
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Labor to assemble$20.00
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Total scooter cost$400.00
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VariablesRationaleLinks
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Scooter Usable Life1000rides
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Scooter Usable Life100Charges
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Maintenance every...14days
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Maintenance cost (avg)$15.00per maintenance interval
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Maintenance Labor Cost$5.00per maintenance interval
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Depreciation Cost$2.00per dayLong exposure to sub optimal weather conditions + mistreatment of equipment
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Usage distance before charging15MilesAssuming hilly conditions will affect battery longetivity and charge at 20% battery, originally 18.6 mile batteryLink
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Scooters charged by users50.00%For reference, Lime has 60% of its scooters charged by freelancers across all markets.
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Cost to charge scooter by user$7.50According to sources, cost to charge range from $5 to $20, took an average of $7.5
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Cost to charge scooter by Bird$8.31See rows 50-60 for rationale
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Breakdown of cost to charge by Bird:Having Bird charge involves 3 major costs: facilities, labor and vehicles
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WarehouseElectricity cost per charge$0.10Link
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Space to charge10sqftAssuming scooters have double the amount of space for sufficient charging
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Warehouse cost per sqft$0.10sqft/dayAssuming $3/sqft/month Link
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Warehouse cost per charge$1.00
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LaborLabor cost$15.00per hour
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Time to collect/rebalance per scooter20minutesThis includes time spent on scooters for retrieving from tricky locations, charging, sending for repair, distributing and rebalancing
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Labor cost per charge$5.00
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VehicleVan cost per month$2,500.00$2000 rental + $500 insuranceLink
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Scooters served per day36scootersAssuming used for 12 hours/day on average
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Van cost per charge$2.31
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Unit economics
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RevenueBase charge per ride$1.00
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Charge per minute$0.15
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Revenue per ride$2.80Per ride
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CostsCard Processing$0.08
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Maintenance cost $0.36Per ride
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Depreciation cost$0.50Per ride
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Charging costs (user)$0.38
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Charging costs (Bird)$0.42
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Costs per ride$1.73
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Profit per ride$1.07
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Getting to break-even
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Rides375
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Days93.75
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Profit$400.54
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Scooter lifetime P/L
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Scooter usable life (rides)1000
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Cost of scooter$400.00
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Total operating cost (all rides)$1,731.88
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% of charges by users50.00%
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% of charges by Bird50.00%
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Avg ride duration12 min
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Rides per day per scooter4
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Total lifetime revenue per scooter$2,800.00
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P/L per scooter$668.12
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Gross margin23.86%
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Made alterations according to Link