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Research ObjectivesIn the context of geo-political tensions, supply chain shortages and an ongoing global health
crisis; price increases and a cost of living crisis is hypothesized to have affected consumer
behaviours and habits. In the wake of this, Vase.ai aims to:
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1. Identify new and existing consumer expectations, behaviors, and needs
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2. Discover new consumer concerns
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Question noQuestion typeDisplay logicQuestion textAnswer options
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1ScreenerIn your household, who makes the decisions when it comes to purchasing groceries?Myself
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My partner / spouse
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My parents
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My siblings
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My roommates
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Others
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2Grid / MatrixWhich statement describes your habits when buying groceries?Six months agoI only purchase high-quality items / brands
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I purchase a mixture of high, medium and low-quality items / brands, depending on what item it is (e.g. high quality bread but medium-quality butter)
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I purchase items / brands that I'm used to without checking the price
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I only purchase items that give me good value for money
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I purchase items / brands that give me good value for money, but treat myself to an expensive item / brand once in a while
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Which statement describes your habits when buying groceries?CurrentlyI only purchase high-quality items / brands
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I purchase a mixture of high, medium and low-quality items / brands, depending on what item it is (e.g. high quality bread but medium-quality butter)
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I purchase items / brands that I'm used to without checking the price
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I only purchase items that give me good value for money
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I purchase items / brands that give me good value for money, but treat myself to an expensive item / brand once in a while
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3Open-Ended / Text EntryWhat are some of your new habits (if any) when purchasing groceries in the past month?
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4Multiple choiceWhere do you purchase your groceries?At a physical store
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Online / Via an e-commerce platform
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5GridIf "At a physical store" is selected in Q4What groceries would you purchase from…At a physical storeCanned food
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Bread
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Cooking oil
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Cereal
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Pasta
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Milk
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Yogurt
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Biscuits / Cookies
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Ice cream
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Butter
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None of the above
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If "Online / Via an e-commerce platform" is selected in Q4What groceries would you purchase from…Online / Via an e-commerce platformCanned food
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Bread
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Cooking oil
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Cereal
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Pasta
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Milk
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Yogurt
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Biscuits / Cookies
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Ice cream
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Butter
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None of the above
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6GridIf "At a physical store" is selected in Q4How would you pay for your groceries when buying from…At a physical storeCash
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Debit card
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Credit card
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wallet)
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Buy Now, Pay Later (BNPL)
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Others
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If "Online / Via an e-commerce platform" is selected in Q4How would you pay for your groceries when buying from…Online / Via an e-commerce platformCash
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Debit card
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Credit card
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wallet)
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Buy Now, Pay Later (BNPL)
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Others
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7Multiple choiceIf "At a physical store" is selected in Q4When do you typically purchase groceries from a physical store?When I need groceries urgently
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When I'm near a physical store and have time for quick grocery shopping
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On a regular basis i.e. this is how I usually purchase my groceries
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When I need ALL the items on my grocery list
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Others, please specify
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8Multiple choiceIf "At a physical store" is selected in Q4Where do you purchase your groceries when you shop at a physical store?Lotus's
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AeonBig
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Jaya Grocer
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Village Grocer
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Selections
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Aeon
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Giant
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99 Speedmart
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KK Mart
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Family Mart
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Wet market near me
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My neighbourhood grocery store (not a chain)
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Others, please specify
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9Multiple choiceIf "Online / Via an e-commerce platform" is selected in Q4When do you typically purchase groceries online or from an e-commerce platform?When I need groceries urgently
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When I need to schedule my groceries to arrive at a later date or time
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On a regular basis i.e. this is how I usually purchase my groceries
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When I don't need ALL the items on my grocery list (I don't mind if some of them are not delivered because of unavailability)
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When I don't have time to visit a physical store
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Others, please specify
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10Multiple choiceIf "Online / Via an e-commerce platform" is selected in Q4Where do you purchase your groceries when you shop online or from an e-commerce platform?Grab
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FoodPanda
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HappyFresh
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Lotus's
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Shopee
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Lazada
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Others, please specify
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11Multiple choiceWhen purchasing bread, what brands have you purchased in the past 3 months?Gardenia
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Massimo
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Mighty White
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Fresco Grano
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Rainbows Sprouted
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Others
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I have not purchased bread in the past 3 months
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12Multiple choiceWhat brands would you consider purchasing in the next 3 months?Gardenia
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Massimo
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Mighty White
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Fresco Grano
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Rainbows Sprouted