Tael Marketing Calendar (public)
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AugustSeptemberOctober
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Community often asks us about Tael marketing in the crypto community. Instead of just answering about our plans individually on TG or Twitter we thought community would appreciate a more open approach. Please, note few things about this plan:
Please, note a few things about this plan:
1. It doesn’t include the full extent of our marketing efforts. Listed here are those we can share at the moment.
2. This sheet details a plan we strive to follow. Many things in business are fluid and prone to changes, so this plan will sometimes be adjusted. Don’t take this sheet as a set-in-stone commitment to guaranteed achievements.
3. At the moment, this plan details our marketing efforts until the end of October. We’ll update the sheet with additional activities as time progresses.
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Tael insider campaign
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New website launchxxxxx
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Tael Insider campaign operationalxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
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Digital campaign
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Web Ads (crypto targeted)xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
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FB ads (crypto targeted)xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
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Blockfolio Tael awareness programme
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Delta Tael awareness programmexxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
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Special projects
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Project "BitMac Index" - showcasing crypto adoption (details will be shared at a later date)
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Youtube/KOL awareness building
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Youtuber (50-150k followers) video 1 (expected)
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Youtuber (50-150k followers) video 2 (expected)
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Youtuber (50-150k followers) video 3 (expected)
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Youtuber (50-150k followers) video 4 (expected)
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Youtuber (50-150k followers) video 5 (expected)
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Youtube - additional coverage on major announcements
When announced
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B2B developments:
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EU&NA 1 (food industry)All B2B developments will be announced when such announcements are confirmed with our partners. For now all these stand at various stages of developments (from signed contracts to pitching/meetings with executives).
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AU&NZ 1 (food industry)
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Japan 1 (beverages industry)
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Japan 2 (retail industry)
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Japan 3 (retail industry)
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Japan 4 (e-commerce)
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Japan 5 (PR)
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Japan special (industry n/a)
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AU&NZ 2 (food industry)
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AU&NZ 3 (beverages industry)
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Planned announcements (only what can be made public now):
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Number of cities with Tael users (400-500 update)
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50-50 Number of Tael consumers is bigger than Tael crypto holders
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67-33 Number of Tael consumers is bigger than Tael crypto holders
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Community competitions
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Guessing when 33-66% split will be reached
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Follow up on 50-50% split competitoin
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Guessing when 50k points holder will be reached
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Guessing when 100k points holder will be reached
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Guessing when 200k points holder will be reached
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