Publications Workbook

	A	B	C	D	E	F
1	Use Case Tracker Are all of your questions able to be answered by the events you are tracking?
2	Use Case	Business Questions for Amplitude	In Taxonomy?	Validated?	Chart Links	Additional Notes

3	Understanding how users are reaching the site and what gets them to stay	What type of article is bringing in new users to the site?	Yes	No
4		How long does it take users to find an article after searching?	Yes	No
5		What percent of customers are coming from each social media source?	Yes	No
6		What is our bounce rate from the home page?	Yes	No
7		What are users doing once they land on our site?	Yes	No
8		What percent of searches leads to a desired result?	Yes	No
9	Understanding what is driving users to be converted/subscribed users	Which paywall leads to increased conversion?	Yes	No
10		How many users upgrade to a paid subscription after singing up for a free trial?	Yes	No
11		What are the most commonly viewed article types by converted users?	Yes	No
12	Understanding common behaviors among retained users	How does retention compare between users on different plan types?	Yes	No
13		Which channels are the most effective for user retention?	Yes	No
14		What are the most common features my power users (view at least 3 articles/day) are using?	Yes	No
15		What is the DAU/MAU ratio over time?	Yes	No
16		How many days of the week do users view an article?	Yes	No
17
18	Question forming guidelines. A well-formed question to ask is...
19	Quantitatively Oriented:	Incorporates:	Examples
20	How many.....	Metric of interest: Conversion, Retention, etc.	What % of users are seeing an error on identity verification? >>> Does that affect checkout conversion?
21	How often...	User cohort: Users who did 'X' ; User who saw 'Y' ; Web vs. Mobile ; etc.	For users that favorited artists in sign-up, how many of those engage with the Favorite artist playlist
22	What percentage....		How often do users check their order status between placing order and delivery confirmed
23	Which.....		Which platform users have a higher affinity for checking status updates?