| A | B | C | D | E | |
|---|---|---|---|---|---|
1 | Marketing, BS - Digital Marketing | 2023-2024 | |||
2 | |||||
3 | Traditional Major Program Requirements | ||||
4 | |||||
5 | Lower Division Requirements | Unit(s) | Prerequisite(s) | When Offered | Notes |
6 | ACC250 Principles of Accounting I | 3 | - | Fall, Spring | |
7 | BUS101 Introduction to Business | 3 | - | Fall, Spring | |
8 | BUS217 Microeconomics | 3 | - | Fall, Spring | |
9 | BUS218 Macroeconomics | 3 | - | Fall, Spring | |
10 | BUS237 Management Based on Biblical Principles | 3 | - | Fall, Spring | |
11 | CIS270 Business IT Application | 3 | - | Fall, Spring | |
12 | Upper Division Core Business Requirements | Unit(s) | Prerequisite(s) | When Offered | Notes |
13 | BUS303 Business Finance | 3 | CIS270 & ACC250 | Fall, Spring | |
14 | BUS315 Business Statistics | 3 | CIS270 & MAT115 or STA144 | Fall, Spring | |
15 | BUS334 International Business | 3 | - | Fall, Spring | |
16 | BUS356 Business Communication Strategies | 3 | - | Fall, Spring, Online | |
17 | BUS358 Business Law | 3 | - | Fall, Spring | |
18 | MKT333 Principles of Marketing | 3 | - | Fall, Spring | |
19 | Upper Division Marketing Requirements | Unit(s) | Prerequisite(s) | When Offered | Notes |
20 | MKT313 Retailing and Merchandising | 3 | MKT333 | Fall (Even Years) | |
21 | MKT323 Marketing Research | 3 | BUS315 & MKT333 | Spring | |
22 | MKT353 Integrated Marketing Communications | 3 | MKT333 | Fall | |
23 | MKT360 Digital Marketing Essentials | 3 | MKT333 | Fall | |
24 | MKT443 Personal Selling and Sales Management | 3 | MKT333 | Spring (Odd Years) | |
25 | MKT458 Consumer Behavior | 3 | MKT333 | Fall | |
26 | MKT463 Marketing Capstone | 3 | MKT333 & Senior Status | Spring | |
27 | Concentration Requirements | Unit(s) | Prerequisite(s) | When Offered | Notes |
28 | BUS380 Business Analytics Visualization and Strategy | 3 | BUS315 or STA144 or EGR305 or BEH290 or CJS481 | Fall (Odd Years) | |
29 | MKT362 Digital Marketing Analytics | 3 | Pre/Co-Req: BUS380 & MKT333 | Fall | |
30 | MKT363 Social Media and Content Marketing | 3 | MKT333 | Spring | |
31 | MKT373 Digital Marketing Strategy | 3 | MKT333 & MKT360 | Fall | |
32 | |||||
33 | |||||
34 | Total Required Units | 124 | |||
35 | Major | 69 | |||
36 | General Education | 31 | |||
37 | Electives | 24 | |||
38 | Total Required Upper Division Units | 39 | |||
39 | Major | 51 | |||
40 | Electives | 0 | |||
41 | |||||
42 | |||||
43 | This Major Planning Guide (MPG) does not constitute a contract between California Baptist University and its students. Although every effort has been made to ensure the accuracy of the content of this resource, the University assumes no liability for any omissions or errors contained herein. California Baptist University reserves the right to alter and revise the contents of this resource at any time. | ||||
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