Template: Product Research – The Amazon Method
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** TO EDIT: DOWNLOAD THIS TEMPLATE AS AN EXCEL SHEET, THEN IMPORT INTO GOOGLE SHEETS **
© LivinThatLife.com
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PRODUCT RESEARCH MASTER SHEET: COMBING THRU AMAZON!
Example Example Example Example Example Product 123456789101112131415161718192021222324252627282930
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(THIS SHOULD TAKE A FEW WEEKS!) We use ViralLaunch - buy the web app & chrome extension with my link at LivinThatLife.com/Resources
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search keyword:
SELFIE CASE'car ipad mount
bamboo charging station
apple watch stand COOLING GLASSES
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MerchantWords.com Search Volume
80001000050001130015000
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STEP 1: Page 1 'at a Glance' Checklist
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Glance at Page 1 results: if these things don't quickly checkout, skip it and no need to fill in any info.
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Avg Sale Price Between $15-$50
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At least 3 is players w/ less than 200 reviews? More the better.
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Less than 3 of players w/ more than 1000+ reviews?
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STEP 2: Further Research - Viral Launch Data
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# of players doing $5,000+/mo in Revenue (3+ is ideal, the more the better)
103520
2 - low sales, forget
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# of 10+/day players w/ less than 200 reviews? (3+ is ideal. The more the better - these are reachable successful players)
12136
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# of players w/ more than 1000+ reviews? (Less than 3 is ideal.)
0003
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For narrowing down: further data analysis
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The top 4 highest revenue players take no more than 50% of the total revenue
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No more than 3 "Sold by AMZ" players
√ (only Lumee $42)
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No more than 2 domimating 'Name Brands'
√ (only Lumee, Kim K sponsored)
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NOTES:💡Differentiating ideas, potential 'sub-niche' keywords etc.
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MAYBE opportunity to come after LUMEE as #2 high-end player.
Possible to compete with APPS who has 60 reivews, 500+ sales.
Potential to get 10/day w 50+ reviews
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#1 guy: Aerb - Amazon Choice badge, 3000+revs, may be taking all market, 4.5stars.
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Bad Review: needs better grip
Review: does not fit
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Bad Review: needs brighter LED
reivew: cheap.
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