Template: Product Research – The Amazon Method
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** TO EDIT - DOWNLOAD THIS TEMPLATE AS AN EXCEL SHEET THEN IMPORT TO GOOGLE SHEETS!
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PRODUCT RESEARCH MASTER SHEET: COMBING THRU AMAZON!
Example Example Example Example Example Product 123456789101112131415161718192021222324252627282930
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(THIS SHOULD TAKE A FEW WEEKS!) We use JungleScout - buy the web app & chrome extension
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STEP 1: Page 1 Glance Checklist
search keyword:
SELFIE CASE'car ipad mount
bamboo charging station
apple watch stand (11,300 MW searches)
COOLING GLASSES
PING PONG PADDLE
448700
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ping pong paddle holster
69,500
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MerchantWords.com Search Volume
8000100005000700015000
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In general Between $20-$50
low end $14.49OK
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In general Smaller than 18", less than 2.5lbs, not electrical, fragile or dangerous
OKOK
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At least 3 is players w/ less than 100 reviews? More the better.
OKOK
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# of players w/ more than 1000+ reviews? More than 3 skip it.
OKOK
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STEP 2: Further Research - Jungle Scout Data
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# of players selling 300+/mo (10/day) in Est Sales. (3+ is ideal, the more the better)
103520
2 - not enough. move on!
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# of 10+/day players w/ less than 200 reviews? (3+ is ideal. The more the better - these are reachable successful players)
121364
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# of players w/ more than 1000+ reviews? (Less than 3 is ideal.)
00030
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Looking further: Other check boxes
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The top 4 highest revenue players take no more than 50% of the total revenue
OK
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No more than 3 "Sold by AMZ" players
OK? - 1 LUMEE ($42.20)
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No domimating 'Name Brands'
OK? Lumee? (Kim K promo)
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NOTES:
MAYBE opportunity to come after LUMEE as #2 high-end player.
Possible to compete with APPS who has 60 reivews, 500+ sales.
Potential to get 10/day w 50+ reviews
AVOID - not enough volume.
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Differentiating Ideas:
#1 guy: Aerb - Amazon Choice badge, 3000+revs, may be taking all market, 4.5stars.
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Review: needs better grip
Review: does not fit
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Review: needs brighter LED
reivew: cheap.
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Product Opportunity List
Example keyword 'selfie case'
Ex. car ipad mount
Ex. bamboo charging station
Ex. golf umbrella
Ex. jump rope
Ex. weighted jump rope
Shortlist - Notes
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