Mobile App Competitive Analysis Template

	A	B	C	D	E	F	G	H	I
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2				Competitor 1	Competitor 2	Competitor 3	Competitor 4	Competitor 5	Competitor 6

3		Main characteristics
4
5			Category
6			Link to the site
7			Main markets
8			PAM
9			TAM
10			SAM
11			SOM
12			Type of competitor (Direct/Indirect)
13			Platform
14			Сompatibility
15			Annual profit
16			Target audience
17			Downloads (last month)
18			Downloads (total)
19			Time on the market
20			Productivity (Low, Medium, Top)
21			Total review
22			App Store rating
23			Google Play rating
24			Frequency of releases
25
26		Design and ergonomics
27
28			Advantages
29			Disadvantages
30
31		Business Model
32
33			Revenue Models
34			User acquisition model
35			Retention model
36			LTV model
37			Loyalty & awareness model
38			User Exit model
39
40		Marketing
41
42			Unique Value Offering
43			Overall strategy:
44			SEO practices:
45			Social media presence:
46			Keywords Running Ads On
47			Rankings
48			Other Ads:
49
50		Features comparison
51
52			Feature 1
53			Feature 2
54			Feature 3
55			Feature 4
56			Feature 5
57			Feature 6
58			Feature 7
59			Feature 8
60			Feature 9
61			Feature 10
62
63		Insights
64
65			Insight 1
66			Insight 2
67	Insight 3
68	Insight 4
69	Insight 5
70
71	Mobile App Competitive Analysis Template by Devlight – https://bit.ly/3weHrOl
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