1 | EVENT DESIGN HELPER | |||
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2 | ||||
3 | Some Questions That Will Help You Design Your Events | |||
4 | -What are the top 3 things people do within your app/web? | |||
5 | -What is the one thing you want people to do in your app/web? | |||
6 | Do check out Event Design best practices before you begin: https://support.clevertap.com/profiles/recording-actions/#user-action-best-practices | |||
7 | Events Design Sheet | |||
8 | Event | Event Property | When to Raise | Description |
9 | System Events | |||
10 | App Launched | Automatic | Recorded automatically to capture device information (Device Type, Make, Model, SDK and App Version etc) when a users launches the app. | |
11 | ||||
12 | Stayed | Automatic | Recorded automatically as soon as users spends 2 mins or performs two taps/clicks. | |
13 | ||||
14 | App Uninstalled | Automatic | Recorded when a user uninstalls the app. | |
15 | ||||
16 | UTM Visited | Automatic | Checks for referrals every time user launches the app. All CleverTap campaigns are attributed automatically although 3rd party links need to explicitly pass source, medium and campaigns. | |
17 | Sample Custom Events | |||
18 | Searched | On Search | When a user performs a search we can identify the categories being searched and also the top keywords | |
19 | Category Name (Hotels, Flights, Destination) | |||
20 | Keyword (Novotel, Maldives) | |||
21 | ||||
22 | Searched Flight | On Search | When user performs a search we can track and identify all the parameters with which the search was performed | |
23 | From City | |||
24 | To City | |||
25 | Flight Type | |||
26 | Return Date | |||
27 | Departure Date | |||
28 | Return Date | |||
29 | Passenger Count | |||
30 | Class | |||
31 | ||||
32 | Booked Flight | On Click | When the user enters all criterias and finalizes his/her selection | |
33 | From City | |||
34 | To City | |||
35 | Flight Type | |||
36 | Return Date | |||
37 | Departure Date | |||
38 | Return Date | |||
39 | Passenger Count | |||
40 | Class | |||
41 | Airline(s) | |||
42 | Amount | |||
43 | ||||
44 | Hotel Viewed | On Page View | When the user views a listing page | |
45 | Hotel Name | |||
46 | City Name | |||
47 | Category | |||
48 | Region | |||
49 | Country | |||
50 | ||||
51 | Destination Viewed | On Page View | When the user views a listing page | |
52 | Country | |||
53 | Region | |||
54 | City | |||
55 | ||||
56 | Hotel Booked | On Click | When the user actually books a hotel | |
57 | Country | |||
58 | Region | |||
59 | City | |||
60 | Hotel Name | |||
61 | Type | |||
62 | Amount | |||
63 | Booking Method | |||
64 | Coupon Applied | |||
65 | Check in Date | |||
66 | Check out Date | |||
67 | Geusts | |||
68 | Provider ID/Source |