1 | EVENT DESIGN HELPER | |||
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2 | ||||
3 | Some Questions That Will Help You Design Your Events | |||
4 | -What are the top 3 things people do within your app/web? | |||
5 | -What is the one thing you want people to do in your app/web? | |||
6 | Do check out Event Design best practices before you begin: https://support.clevertap.com/profiles/recording-actions/#user-action-best-practices | |||
7 | Events Design Sheet | |||
8 | Event | Event Property | When to Raise | Description |
9 | System Events | |||
10 | App Launched | Automatic | Recorded automatically to capture device information (Device Type, Make, Model, SDK and App Version etc) when a users launches the app. | |
11 | ||||
12 | Stayed | Automatic | Recorded automatically as soon as users spends 2 mins or performs two taps/clicks. | |
13 | ||||
14 | App Uninstalled | Automatic | Recorded when a user uninstalls the app. | |
15 | ||||
16 | UTM Visited | Automatic | Checks for referrals every time user launches the app. All CleverTap campaigns are attributed automatically although 3rd party links need to explicitly pass source, medium and campaigns. | |
17 | Sample Custom Events | |||
18 | Content Viewed | On Article Opened | Allows you to view top content viewed in the descending order of views. | |
19 | Content Name | |||
20 | Content Type | Text, Photo, Video etc. | ||
21 | Content Category | Political, Funny, Random etc. | ||
22 | ||||
23 | Content Shared | On Shared | Allows you to analyse virality of content in context of social media shares. | |
24 | Content Name | |||
25 | via Facebook | After being shared on Facebook | ||
26 | via Twitter | After being shared on Twitter | ||
27 | ||||
28 | Content Searched | On Search | Allows you to track common keywords searched across the website. | |
29 | Keyword | |||
30 | ||||
31 | Commented | On Comment Made | Allows you to track interaction in context of a piece content. | |
32 | Content Name | |||
33 | Author Name | |||
34 | ||||
35 | Video Played | On Clicking Play Video | Allows you to track most popular videos being viewed. | |
36 | Content Name | |||
37 | Episode/Video No. | |||
38 | Duration | Time elapsed since the video was played. | ||
39 | ||||
40 | Subscribe | On Subscribe | Manage Subscriptions. | |
41 | Subscription Type |