ABCDEFGHIJKLMNOPQRSTUVWXYZAAABACADAEAFAGAHAIAJAKALAMANAOAPAQARASATAUAVAWAXAYAZBABBBCBDBEBFBGBHBIBJBKBLBMBNBOBPBQBR
1
 MEDIA PLAN FLOW CHART Make a Copy
* Enter date of first Monday each month
2
Projected Cost to date: $ - $ - 2024 Q12024 Q22024 Q32024 Q4
3
Actual Cost to date: $ - JANUARYFEBRUARYMARCHAPRILMAYJUNEJULYAUGUSTSEPTEMBEROCTOBERNOVEMBERDECEMBER
4
Note: Complete 1 tactic per category minimum. Delete the rows you do not use.Start with US av. chart.
You are NOT REQUIRED TO INCLUDE PROJECTED OR ACTUAL COSTS-
5
TOUCHPOINTSWHERE: BRIEF DESCRIPTION [i.e. publication name, venue, location]AUDIENCERATIONALE - WHY?BUDGET %PROJECTED COSTACTUAL COST181522 512192633512192628291623307142128-4111825-291623306132027-3101724-181522295121926-310172431
6
Paid Social and Webpage Advertisements SUBTOTAL $ - SUBTOTAL $ -
7
X
8
Instagraminstagram, so they can view it from homelow income parentsBecause they love scrolling through instagram 12%xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
9
TikTok
10
11
Out of Home [including in store] SUBTOTAL $ - SUBTOTAL $ -
12
Billboard
13
Transitxxxxx
14
Other - college campusArizona State University College StudentsBecause this is a rich area of coffee drinkers and applys to our oringinal cusumer base5%xxxxx
15
16
Direct Marketing SUBTOTAL $ - SUBTOTAL $ -
17
Guerrilla
18
Sampling
19
CouponsLocal Groccey Stores And Shopping Centers Working Class Locals Because this inlines with our socail insights and we know that our cusumer base will be in those stores shopping for there family 5%xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
20
Merchandise (logo-ed cups, clothing, pens, etc.)
21
22
Print10% SUBTOTAL $ - SUBTOTAL $ -
23
FlyersSend flyers through mail and put it up in local coffee shops and storesYoung couplesxxxxxxxxxxxx
24
Magazine
25
26
Television SUBTOTAL $ - SUBTOTAL $ -
27
Broadcast (Network TV: CBS, NBC, ABC)Local Abc airing on news networksInformed Locals acorss the region Because we know that our consumer base is actively involved with our community we can expect that they will be regularly updated with the local news.
8%xxxxxxxxxx
28
Over-the-Top (OTT - Hulu, Roku, Netflix, Disney)
29
30
Radio / Streaming SUBTOTAL $ - SUBTOTAL $ -
31
Podcast Advertising (paid)
32
Sponsorship (i.e. public radio host ads)Local General Radio Station Robust young peopleSince we also know that our consumer base is not highly active and social media we believe that radio is the best way to attack this audience 7%xxxxxxxxx
33
34
Influencer SUBTOTAL $ - SUBTOTAL $ -
35
Direct Contract
36
Third Party (Whalar)Pay influencers to post on their social media multiculltural people under 40Different influencers have a vast multicultural audiences8%xxxx
37
38
Programatic and Search SUBTOTAL $ - SUBTOTAL $ -
39
Search (Google, Firefox, Crome)Ads on search engines and in specific websites Average income working locals or parents Because working class people are mostly on their computer 12%
40
Programatic Webpage (banner ads, display ads)
41
42
Branded Content SUBTOTAL $ - SUBTOTAL $ -
43
Mobile App
44
45
Merchandizing SUBTOTAL $ - SUBTOTAL $ -
46
Branded ProductsProduct merch and pop upsfrequent buyersSome frequent buyers would be interested in brand merch6%xxxxxxxxxxxxxxxxxxxxxxxxxxxx
47
48
Internal Rollout SUBTOTAL $ - SUBTOTAL $ -
49
Events for Employees (related to your initiative)Charity Work at Feed my Starving Childern Our main Cumsumer Base and our employees
We really want to drill in on that sense of community just like our cunsumer base does so giving back would be a great place to start
3%xxxx
50
51
"Owned" Social Platforms SUBTOTAL $ - SUBTOTAL $ -
52
FacebookSocial media post frequentlyMulticultural adults
Because adults of hispanic or asian culture use a lot of facebook
6%xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
53
Instagram
54
TikTok
55
X
56
Youtube
57
Earned Social and Webpage (Mentions) SUBTOTAL $ - SUBTOTAL $ -
58
YouTube
59
Twitter
60
Linked In
61
Facebook
62
Pinterest
63
Instagram
64
TikTok
65
Webpage (specific select / direct buy)Online store and put ads on different websitesParents or couples under 45Because younger parents and couples tend to order online a lot8%xxxxxxxxxxxxx
66
67
Public Relations SUBTOTAL $ - SUBTOTAL $ -
68
Charity Events (i.e.: brand-facing social good )Make a WishCommunity Invloved LocalsThis will fall back on the work we have done earlier and show our fanebase that we are really proitizing this topic.4%xxxxxxxxxxxxxxxxx
69
Named Sponsorship (of conferences, i.e.: SXSW)
70
Press Releases
71
How-to Sessions
72
Keynote (speakers at conferences)
73
Foundations (particapting in, establishing)
74
Relief efforts (i.e.: State Farm in Haiti)
75
Environmental efforts
76
Naming rights (stadiums, buildings)
77
78
Media Mentions SUBTOTAL $ - SUBTOTAL $ -
79
Developing relationships with press
80
Tracking media mentions
81
Native (Product Placement)Word to mouthWe that sicne our consumer base is not the most active onliine users that great product paclement will help proivide a good local buzz.3%
82
YouTube
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100