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ACTUAL CADENCERECOMMENDED CADENCERECOMMENDATIONS
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DayEmailTextSubject LineDayEmailText
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1Email subscriber promotionThere's catnip in this mouse. Need we say more?1Email subscriber promotionDefine a promo theme with a limited time offer
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2Email subscriber newsletter/valueHow to Tell When Your Cat Has Reached Its Full Size2Text subscriber promotion
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3Email subscriber promotionText subscriber promotionCelebrate World Cat Day With Us!3Email subscriber newsletter/valueAlternate providing helpful, useful content and sales messages
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4Email subscriber promotionText subscriber promotionRe: your catnip toy4
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55Text subscriber value
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6Text subscriber promotion6Test weeks of sending more messages and fewer
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7Email subscriber promotionHolding Onto Your Cat's Litter Box?7
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8Email subscriber promotionText subscriber promotionGive Your Cat A Full Refresh8Email subscriber promotionBeware that consistent promo sales may dissuade leads from paying full price (urgency and exclusivity are lost)
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9Email subscriber newsletter/valueA Cat Day Deal, kitty facts, and more! 😸9Text subscriber promotion
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10Email subscriber promotionText subscriber promotion✨ Free Cat Litter Inside✨10Email subscriber newsletter/value
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12Email subscriber promotionYour free bag of litter is waiting for you12Text subscriber value
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14Email subscriber promotionA discount for you, a toy for them!14
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15Email subscriber promotionText subscriber promotionThe cutest catnip toy ever 🐭15Email subscriber newsletter/valueShare helpful content instead of consistent sales to build trust and increase exclusivity of sales deals
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16Email subscriber newsletter/value10 Best Human Foods to Share With Your Cat16Text subscriber value
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17Email subscriber promotionText subscriber promotionSay Yes To Free PrettyLitter17Email subscriber newsletter/value
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18Email subscriber promotionDon’t Miss Your Free PrettyLitter18
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19Text subscriber promotion19Text subscriber value
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21Email subscriber promotionICYMI: New cat-stomers get a BONUS BAG!21Text subscriber value
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22Email subscriber promotionText subscriber promotionA Free Litter Box + Scooper Inside22Email subscriber promotionTry a limited period of exclusive offers to influence profitable customer action
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23Email subscriber newsletter/value6 Home Remedies for a Cat UTI23Text subscriber promotion
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24Email subscriber promotionText subscriber promotionLast Chance: Free Bag of Litter With Purrrchase24Email subscriber promotion
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25Email subscriber promotionNEW Toy Alert 🐾 Get Yours FREE!25
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26Text subscriber promotion26Text subscriber promotion
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27Email subscriber promotionIs Our NEW Toy Too Cute?27
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28Email subscriber promotionInside: FREE 🐟 toy + 20% OFF PrettyLitter28
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29Text subscriber promotion29
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30Email subscriber newsletter/valueWhat to do if your cat is peeing outside the litter box30Email subscriber newsletter/valueShare valuable messages after a hard sales push
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31Text subscriber promotion31Text subscriber value
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1Email subscriber promotionFull-Size Bag with Purrrchase1Email subscriber newsletter/value
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3: PURCHASECustomer welcome and order confirmationText subscriber promotionWelcome to PrettyLitter! - Order PrettyLitter 11457273: PURCHASEText subscriber promotion(Purchase was influenced by text message.)
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Customer welcome and order confirmationCustomer welcome and order confirmationCustomer welcome and order confirmationSend order confirmations through email and text messages
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Contact cardContact cardBe aware of the amount of texts you send in a single day (some states like Oklahoma allow a maximum of three)
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4Email subscriber promotionCustomer supportGet A Bonus Bag This Labor Day4Customer supportStop sending promotional messages to people who purchased from the sale
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5Email subscriber promotionText subscriber promotionWe Extended Our BOGO Sale!5Customer onboardingAvoid sending more than one email per day
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6Customer onboardingOrder shipping confirmationHelpful tips for your first time using PrettyLitter6Order shipping confirmationOrder shipping confirmationSend shipping confirmations through email and text messages
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Order shipping confirmationPrettyLitter 1145727 is on its way!
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8Text subscriber promotion8Avoid sending promotional messages like upsells before your customers actually receive their first products
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99Customer onboardingMarry messages, yet stagger the days you send them, for both email and text to provide a unified customer experience
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1010Customer onboarding
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12Text subscriber promotion12Avoid expansion messages before your customers have had some time to realistically use your products
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13Customer expansion dealOrder arrivalDo you believe in high quality ingredients?13Order arrivalOrder arrivalSend shipment arrival confirmations through email and text messages
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14Text subscriber promotion14
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1515Email subscriber newsletter/valueContinue sending valuable content like helpful, educational newsletters even after leads become customers
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16Text subscriber promotion16Text subscriber value
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1717Email subscriber newsletter/value
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18Customer expansion dealNever run out of litter again!18
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19Text subscriber promotion19Text subscriber value
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20Customer reviewPlease review your recent purchase from PrettyLitter20
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21Text subscriber promotion21Customer reviewAsk for customer reviews
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2222Customer reviewStop the second customer review ask (via text message) if the customer provides a review from acting on the email
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23Text subscriber promotion23Email subscriber newsletter/valueProvide value after making an ask
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2525Text subscriber value
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26Text subscriber promotion26
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2727Customer expansion dealMarry messages, yet stagger the days you send them, for both email and text to provide a unified customer experience
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28Text subscriber promotion28Customer expansion deal
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2929Email subscriber newsletter/value
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