Marketing plan worksheet - Blue Seedling
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Assumptionsassumptioncalculation
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Current ARR$1,000,000
(Annual Recurring Revenue)
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2018 ARR goal$2,000,000
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2018 New ARR$1,000,000
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ACV$50,000
(Average Contract Value)
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Close rate15%
(From Sales Opp to Deal)
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Model
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Needed new 2018 deals20
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Needed H1 deals10
(first half of the year)
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Needed 2018 Sales Opps133
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H167
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Per quarter33
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Per month11
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Calendar by ChannelJanuaryFebruaryMarchAprilMayJune
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ContentWhitepapereBookCase Study
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Webinars111
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Newsletters222222
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Events & Conferences
BigConference
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Prospectingongoingongoingongoingongoingongoingongoing
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Sales Opps by ChannelJanuaryFebruaryMarchAprilMayJuneTotal H1Total deals
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Partners555555304.5
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Webinars33391.4
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Direct / website / content / email
11122291.4
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Events & Conferences105152.3
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Prospecting11122291.4
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Total710171214127210.8
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BudgetJanuaryFebruaryMarchAprilMayJuneTotal H1
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Partners$3,000$3,000$3,000$3,000$3,000$3,000$18,000
referrals, events
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Webinars$300$300$300$900
software, gift cards
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Direct / website / content / email
$2,500$2,500$2,500$7,500
graphic design, tools
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Events & Conferences$15,000$5,000$20,000
event sponsorship and expenses
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Prospecting$1,000$1,000$1,000$1,000$1,000$1,000$6,000
list building, tools
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Headcount$8,000$8,000$8,000$8,000$8,000$8,000$48,000
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Total$12,000$14,800$27,000$14,800$17,000$14,800$100,400
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CAC$9,296
(Customer Acquisition Cost)
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