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Hotel Marketing Plan12/3/2025
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Situation Analysis12/4/202512/7/20250240000
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1.1Domestic Visitation12/4/202512/5/20250800OpenMedium00
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1.2International Visitation12/5/202512/6/20250800OpenMedium00
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1.3
Meeting, Convention, and Business Travel
12/6/202512/7/20250800OpenMedium00
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2The eight-step model12/8/202512/16/20250480000
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2.1Mission and vision12/8/202512/9/20250800OpenMedium00
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2.2Analysis and forecasting12/9/202512/10/20250800OpenMedium00
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2.3Goals and objectives12/10/202512/11/20250800OpenMedium00
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2.4Marketing strategy12/11/202512/12/20250800OpenMedium00
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2.5Tactics and action plans12/12/202512/13/20250800OpenMedium00
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2.6Resource requirements12/13/202512/14/20250800OpenMedium00
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2.7Marketing controls12/14/202512/16/20250800OpenMedium00
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3Marketing plan12/16/202512/24/20250480000
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3.1Corporate connection12/16/202512/17/20250800OpenMedium00
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3.2Analysis and forecasting12/17/202512/18/20250800OpenMedium00
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3.3Goals and objectives12/18/202512/19/20250800OpenMedium00
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3.4Marketing Strategy12/19/202512/20/20250800OpenMedium00
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3.5Tactics and action plans12/20/202512/21/20250800OpenMedium00
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3.6Resource requirements12/21/202512/23/20250800OpenMedium00
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3.7Marketing controls12/22/202512/23/20250800OpenMedium00
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3.8Communicating the plan12/23/202512/24/20250800OpenMedium00
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4Marketing by Segment12/25/20251/4/20260640000
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4.1E-Commerce12/25/202512/26/20250800OpenMedium00
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4.2SMERF Market / Groups12/26/202512/27/20250800OpenMedium00
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4.3Corporate / GOV / Conventions12/27/202512/28/20250800OpenMedium00
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4.4Travel Agents / GDS12/28/202512/30/20250800OpenMedium00
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4.5Social Media12/29/202512/30/20250800OpenMedium00
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4.6International Wholesale12/30/202512/31/20250800OpenMedium00
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4.7Wholesale Group Market12/31/20251/1/20260800OpenMedium00
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4.8Direct CRO1/1/20261/2/20260800OpenMedium00
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4.9Yield Management1/2/20261/3/20260800OpenMedium00
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4.10STAR Report1/3/20261/4/20260800OpenMedium00
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5Marketing research; methods and data collection1/5/20261/9/20260240000
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5.1Research questions and aim1/5/20261/6/20260800OpenMedium00
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5.2Implementation of the survey1/6/20261/7/20260800OpenMedium00
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5.3Sampling method1/7/20261/8/20260800OpenMedium00
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5.4
Results and analysing the research
1/8/20261/9/20260800OpenMedium00
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6Latest Research1/10/20261/15/20260240000
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6.1Economic Indicators1/10/20261/11/20260800OpenMedium00
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6.2Passenger Traffic1/11/20261/13/20260800OpenMedium00
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6.3Lodging Industry Performance1/12/20261/13/20260800OpenMedium00
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6.4Visitor Forecast1/13/20261/14/20260800OpenMedium00
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6.5Monthly OCC1/14/20261/15/20260800OpenMedium00
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7Strengths & Opportunity Analysis1/16/20261/20/20260240000
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7.1Competitive Analysis1/16/20261/17/20260800OpenMedium00
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7.2Our Property1/17/20261/18/20260800OpenMedium00
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7.3
Service Offering / Differentiate
1/18/20261/20/20260800OpenMedium00
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8Marketing Strategy1/20/20261/25/20260400000
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8.1Marketing Objective1/20/20261/21/20260800OpenMedium00
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8.2Target Marketing1/21/20261/22/20260800OpenMedium00
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8.3Advertising & Sales1/22/20261/23/20260800OpenMedium00
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8.4Online Presence1/23/20261/24/20260800OpenMedium00
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8.5Online Marketing1/24/20261/25/20260800OpenMedium00
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9Exhibits1/26/20261/28/2026080000
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9.1Advertising Design1/26/20261/27/20260800OpenMedium00
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9.2Collateral1/27/20261/28/20260800OpenMedium00
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