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Hotel Marketing Plan8/10/2026
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Situation Analysis8/11/20268/14/20260240000
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1.1Domestic Visitation8/11/20268/12/20260800OpenMedium00
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1.2International Visitation8/12/20268/13/20260800OpenMedium00
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1.3
Meeting, Convention, and Business Travel
8/13/20268/14/20260800OpenMedium00
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2The eight-step model8/15/20268/23/20260480000
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2.1Mission and vision8/15/20268/16/20260800OpenMedium00
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2.2Analysis and forecasting8/16/20268/17/20260800OpenMedium00
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2.3Goals and objectives8/17/20268/18/20260800OpenMedium00
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2.4Marketing strategy8/18/20268/19/20260800OpenMedium00
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2.5Tactics and action plans8/19/20268/20/20260800OpenMedium00
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2.6Resource requirements8/20/20268/21/20260800OpenMedium00
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2.7Marketing controls8/21/20268/23/20260800OpenMedium00
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3Marketing plan8/23/20268/31/20260480000
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3.1Corporate connection8/23/20268/24/20260800OpenMedium00
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3.2Analysis and forecasting8/24/20268/25/20260800OpenMedium00
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3.3Goals and objectives8/25/20268/26/20260800OpenMedium00
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3.4Marketing Strategy8/26/20268/27/20260800OpenMedium00
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3.5Tactics and action plans8/27/20268/28/20260800OpenMedium00
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3.6Resource requirements8/28/20268/30/20260800OpenMedium00
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3.7Marketing controls8/29/20268/30/20260800OpenMedium00
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3.8Communicating the plan8/30/20268/31/20260800OpenMedium00
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4Marketing by Segment9/1/20269/11/20260640000
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4.1E-Commerce9/1/20269/2/20260800OpenMedium00
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4.2SMERF Market / Groups9/2/20269/3/20260800OpenMedium00
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4.3Corporate / GOV / Conventions9/3/20269/4/20260800OpenMedium00
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4.4Travel Agents / GDS9/4/20269/6/20260800OpenMedium00
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4.5Social Media9/5/20269/6/20260800OpenMedium00
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4.6International Wholesale9/6/20269/7/20260800OpenMedium00
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4.7Wholesale Group Market9/7/20269/8/20260800OpenMedium00
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4.8Direct CRO9/8/20269/9/20260800OpenMedium00
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4.9Yield Management9/9/20269/10/20260800OpenMedium00
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4.10STAR Report9/10/20269/11/20260800OpenMedium00
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5Marketing research; methods and data collection9/12/20269/16/20260240000
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5.1Research questions and aim9/12/20269/13/20260800OpenMedium00
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5.2Implementation of the survey9/13/20269/14/20260800OpenMedium00
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5.3Sampling method9/14/20269/15/20260800OpenMedium00
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5.4
Results and analysing the research
9/15/20269/16/20260800OpenMedium00
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6Latest Research9/17/20269/22/20260240000
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6.1Economic Indicators9/17/20269/18/20260800OpenMedium00
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6.2Passenger Traffic9/18/20269/20/20260800OpenMedium00
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6.3Lodging Industry Performance9/19/20269/20/20260800OpenMedium00
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6.4Visitor Forecast9/20/20269/21/20260800OpenMedium00
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6.5Monthly OCC9/21/20269/22/20260800OpenMedium00
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7Strengths & Opportunity Analysis9/23/20269/27/20260240000
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7.1Competitive Analysis9/23/20269/24/20260800OpenMedium00
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7.2Our Property9/24/20269/25/20260800OpenMedium00
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7.3
Service Offering / Differentiate
9/25/20269/27/20260800OpenMedium00
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8Marketing Strategy9/27/202610/2/20260400000
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8.1Marketing Objective9/27/20269/28/20260800OpenMedium00
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8.2Target Marketing9/28/20269/29/20260800OpenMedium00
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8.3Advertising & Sales9/29/20269/30/20260800OpenMedium00
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8.4Online Presence9/30/202610/1/20260800OpenMedium00
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8.5Online Marketing10/1/202610/2/20260800OpenMedium00
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9Exhibits10/3/202610/5/2026080000
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9.1Advertising Design10/3/202610/4/20260800OpenMedium00
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9.2Collateral10/4/202610/5/20260800OpenMedium00
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