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Hotel Marketing Plan6/18/2020
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Situation Analysis6/19/20206/22/20200240000
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1.1Domestic Visitation6/19/20206/20/20200800OpenMedium00
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1.2International Visitation6/20/20206/21/20200800OpenMedium00
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1.3
Meeting, Convention, and Business Travel
6/21/20206/22/20200800OpenMedium00
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2The eight-step model6/23/20207/1/20200480000
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2.1Mission and vision6/23/20206/24/20200800OpenMedium00
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2.2Analysis and forecasting6/24/20206/25/20200800OpenMedium00
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2.3Goals and objectives6/25/20206/26/20200800OpenMedium00
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2.4Marketing strategy6/26/20206/27/20200800OpenMedium00
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2.5Tactics and action plans6/27/20206/28/20200800OpenMedium00
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2.6Resource requirements6/28/20206/29/20200800OpenMedium00
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2.7Marketing controls6/29/20207/1/20200800OpenMedium00
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3Marketing plan7/1/20207/9/20200480000
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3.1Corporate connection7/1/20207/2/20200800OpenMedium00
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3.2Analysis and forecasting7/2/20207/3/20200800OpenMedium00
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3.3Goals and objectives7/3/20207/4/20200800OpenMedium00
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3.4Marketing Strategy7/4/20207/5/20200800OpenMedium00
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3.5Tactics and action plans7/5/20207/6/20200800OpenMedium00
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3.6Resource requirements7/6/20207/8/20200800OpenMedium00
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3.7Marketing controls7/7/20207/8/20200800OpenMedium00
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3.8Communicating the plan7/8/20207/9/20200800OpenMedium00
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4Marketing by Segment7/10/20207/20/20200640000
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4.1E-Commerce7/10/20207/11/20200800OpenMedium00
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4.2SMERF Market / Groups7/11/20207/12/20200800OpenMedium00
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4.3Corporate / GOV / Conventions7/12/20207/13/20200800OpenMedium00
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4.4Travel Agents / GDS7/13/20207/15/20200800OpenMedium00
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4.5Social Media7/14/20207/15/20200800OpenMedium00
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4.6International Wholesale7/15/20207/16/20200800OpenMedium00
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4.7Wholesale Group Market7/16/20207/17/20200800OpenMedium00
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4.8Direct CRO7/17/20207/18/20200800OpenMedium00
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4.9Yield Management7/18/20207/19/20200800OpenMedium00
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4.10STAR Report7/19/20207/20/20200800OpenMedium00
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5Marketing research; methods and data collection7/21/20207/25/20200240000
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5.1Research questions and aim7/21/20207/22/20200800OpenMedium00
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5.2Implementation of the survey7/22/20207/23/20200800OpenMedium00
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5.3Sampling method7/23/20207/24/20200800OpenMedium00
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5.4
Results and analysing the research
7/24/20207/25/20200800OpenMedium00
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6Latest Research7/26/20207/31/20200240000
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6.1Economic Indicators7/26/20207/27/20200800OpenMedium00
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6.2Passenger Traffic7/27/20207/29/20200800OpenMedium00
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6.3Lodging Industry Performance7/28/20207/29/20200800OpenMedium00
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6.4Visitor Forecast7/29/20207/30/20200800OpenMedium00
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6.5Monthly OCC7/30/20207/31/20200800OpenMedium00
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7Strengths & Opportunity Analysis8/1/20208/5/20200240000
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7.1Competitive Analysis8/1/20208/2/20200800OpenMedium00
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7.2Our Property8/2/20208/3/20200800OpenMedium00
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7.3
Service Offering / Differentiate
8/3/20208/5/20200800OpenMedium00
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8Marketing Strategy8/5/20208/10/20200400000
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8.1Marketing Objective8/5/20208/6/20200800OpenMedium00
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8.2Target Marketing8/6/20208/7/20200800OpenMedium00
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8.3Advertising & Sales8/7/20208/8/20200800OpenMedium00
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8.4Online Presence8/8/20208/9/20200800OpenMedium00
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8.5Online Marketing8/9/20208/10/20200800OpenMedium00
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9Exhibits8/11/20208/13/2020080000
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9.1Advertising Design8/11/20208/12/20200800OpenMedium00
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9.2Collateral8/12/20208/13/20200800OpenMedium00
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