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Executive Summary Marketing Plan11/16/2024
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive Summary11/17/202411/22/20240320000
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1.1Mission of the Company11/17/202411/18/20240800OpenMedium00
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1.2
Summary of Market Opportunity
11/18/202411/19/20240800OpenMedium00
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1.3Key aspects of the Company11/19/202411/20/20240800OpenMedium00
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1.4Vision of the Company11/20/202411/22/20240800OpenMedium00
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2Company11/22/202411/30/20240480000
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2.1Who you are11/22/202411/23/20240800OpenMedium00
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2.2Where are you located11/23/202411/24/20240800OpenMedium00
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2.3Is it a spin-out or a start-up?11/24/202411/25/20240800OpenMedium00
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2.4
What stage is your spin-out process?
11/25/202411/26/20240800OpenMedium00
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2.5What you plan to sell11/26/202411/27/20240800OpenMedium00
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2.6To whom11/27/202411/29/20240800OpenMedium00
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2.7Company structure/ownership11/28/202411/29/20240800OpenMedium00
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2.8Any relevant history11/29/202411/30/20240800OpenMedium00
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3Product and Services12/1/202412/6/20240320000
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3.1Unique Selling Proposition12/1/202412/2/20240800OpenMedium00
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3.2Intellectual Property Position12/2/202412/3/20240800OpenMedium00
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3.3
Sustainable competitive advantage
12/3/202412/4/20240800OpenMedium00
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3.4List of minimum performance12/4/202412/6/20240800OpenMedium00
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3.5Current stage of development12/5/202412/6/20240800OpenMedium00
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4Market Opportunity12/7/202412/14/20240400000
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4.1
Estimated size of market and targeted market segment
12/7/202412/8/20240800OpenMedium00
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4.2Target market share12/8/202412/9/20240800OpenMedium00
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4.3Geographical market segment12/9/202412/10/20240800OpenMedium00
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4.4
Drivers for change to this product or service
12/10/202412/11/20240800OpenMedium00
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4.5Key potential customers12/11/202412/13/20240800OpenMedium00
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4.6Pproduct or service12/12/202412/13/20240800OpenMedium00
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4.7Competitors12/13/202412/14/20240800OpenMedium00
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5Marketing/Sales12/15/202412/20/20240320000
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5.1Route to market12/15/202412/16/20240800OpenMedium00
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5.2Barriers to entry12/16/202412/17/20240800OpenMedium00
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5.3
Potential price and profit margin
12/17/202412/18/20240800OpenMedium00
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5.4
Comparison of target price of this product
12/18/202412/20/20240800OpenMedium00
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5.5
Projected sales volumes and value
12/19/202412/20/20240800OpenMedium00
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6Team12/21/202412/25/20240320000
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6.1Executive team: roles12/21/202412/22/20240800OpenMedium00
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6.2Non-executive team12/22/202412/23/20240800OpenMedium00
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6.3Track record12/23/202412/24/20240800OpenMedium00
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6.4Gaps & Future recruitment12/24/202412/25/20240800OpenMedium00
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