Executive Summary Marketing Plan

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4	Executive Summary Marketing Plan								6/17/2020
5	Color	WBS Number		Task name / Title	Assigned to	Planned start date	Planned end date	Deadline	Progress (%)	Duration (hours)	Estimated hours	Time log (minutes)	Status	Priority	Task description	Cost	Actual cost
6		1	Executive Summary			6/18/2020	6/23/2020		0	32	0	0				0	0
7		1.1		Mission of the Company		6/18/2020	6/19/2020		0	8	0	0	Open	Medium		0	0
8		1.2		Summary of Market Opportunity		6/19/2020	6/20/2020		0	8	0	0	Open	Medium		0	0
9		1.3		Key aspects of the Company		6/20/2020	6/21/2020		0	8	0	0	Open	Medium		0	0
10		1.4		Vision of the Company		6/21/2020	6/23/2020		0	8	0	0	Open	Medium		0	0
11		2	Company			6/23/2020	7/1/2020		0	48	0	0				0	0
12		2.1		Who you are		6/23/2020	6/24/2020		0	8	0	0	Open	Medium		0	0
13		2.2		Where are you located		6/24/2020	6/25/2020		0	8	0	0	Open	Medium		0	0
14		2.3		Is it a spin-out or a start-up?		6/25/2020	6/26/2020		0	8	0	0	Open	Medium		0	0
15		2.4		What stage is your spin-out process?		6/26/2020	6/27/2020		0	8	0	0	Open	Medium		0	0
16		2.5		What you plan to sell		6/27/2020	6/28/2020		0	8	0	0	Open	Medium		0	0
17		2.6		To whom		6/28/2020	6/30/2020		0	8	0	0	Open	Medium		0	0
18		2.7		Company structure/ownership		6/29/2020	6/30/2020		0	8	0	0	Open	Medium		0	0
19		2.8		Any relevant history		6/30/2020	7/1/2020		0	8	0	0	Open	Medium		0	0
20		3	Product and Services			7/2/2020	7/7/2020		0	32	0	0				0	0
21		3.1		Unique Selling Proposition		7/2/2020	7/3/2020		0	8	0	0	Open	Medium		0	0
22		3.2		Intellectual Property Position		7/3/2020	7/4/2020		0	8	0	0	Open	Medium		0	0
23		3.3		Sustainable competitive advantage		7/4/2020	7/5/2020		0	8	0	0	Open	Medium		0	0
24		3.4		List of minimum performance		7/5/2020	7/7/2020		0	8	0	0	Open	Medium		0	0
25		3.5		Current stage of development		7/6/2020	7/7/2020		0	8	0	0	Open	Medium		0	0
26		4	Market Opportunity			7/8/2020	7/15/2020		0	40	0	0				0	0
27		4.1		Estimated size of market and targeted market segment		7/8/2020	7/9/2020		0	8	0	0	Open	Medium		0	0
28		4.2		Target market share		7/9/2020	7/10/2020		0	8	0	0	Open	Medium		0	0
29		4.3		Geographical market segment		7/10/2020	7/11/2020		0	8	0	0	Open	Medium		0	0
30		4.4		Drivers for change to this product or service		7/11/2020	7/12/2020		0	8	0	0	Open	Medium		0	0
31		4.5		Key potential customers		7/12/2020	7/14/2020		0	8	0	0	Open	Medium		0	0
32		4.6		Pproduct or service		7/13/2020	7/14/2020		0	8	0	0	Open	Medium		0	0
33		4.7		Competitors		7/14/2020	7/15/2020		0	8	0	0	Open	Medium		0	0
34		5	Marketing/Sales			7/16/2020	7/21/2020		0	32	0	0				0	0
35		5.1		Route to market		7/16/2020	7/17/2020		0	8	0	0	Open	Medium		0	0
36		5.2		Barriers to entry		7/17/2020	7/18/2020		0	8	0	0	Open	Medium		0	0
37		5.3		Potential price and profit margin		7/18/2020	7/19/2020		0	8	0	0	Open	Medium		0	0
38		5.4		Comparison of target price of this product		7/19/2020	7/21/2020		0	8	0	0	Open	Medium		0	0
39		5.5		Projected sales volumes and value		7/20/2020	7/21/2020		0	8	0	0	Open	Medium		0	0
40		6	Team			7/22/2020	7/26/2020		0	32	0	0				0	0
41		6.1		Executive team: roles		7/22/2020	7/23/2020		0	8	0	0	Open	Medium		0	0
42		6.2		Non-executive team		7/23/2020	7/24/2020		0	8	0	0	Open	Medium		0	0
43		6.3		Track record		7/24/2020	7/25/2020		0	8	0	0	Open	Medium		0	0
44		6.4		Gaps & Future recruitment		7/25/2020	7/26/2020		0	8	0	0	Open	Medium		0	0
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