Executive Summary Marketing Plan
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Executive Summary Marketing Plan6/17/2020
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Color
WBS Number
Task name / Title
Assigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive Summary6/18/20206/23/20200320000
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1.1Mission of the Company6/18/20206/19/20200800OpenMedium00
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1.2
Summary of Market Opportunity
6/19/20206/20/20200800OpenMedium00
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1.3
Key aspects of the Company
6/20/20206/21/20200800OpenMedium00
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1.4Vision of the Company6/21/20206/23/20200800OpenMedium00
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2Company6/23/20207/1/20200480000
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2.1Who you are6/23/20206/24/20200800OpenMedium00
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2.2Where are you located6/24/20206/25/20200800OpenMedium00
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2.3Is it a spin-out or a start-up?6/25/20206/26/20200800OpenMedium00
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2.4
What stage is your spin-out process?
6/26/20206/27/20200800OpenMedium00
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2.5What you plan to sell6/27/20206/28/20200800OpenMedium00
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2.6To whom6/28/20206/30/20200800OpenMedium00
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2.7
Company structure/ownership
6/29/20206/30/20200800OpenMedium00
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2.8Any relevant history6/30/20207/1/20200800OpenMedium00
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3Product and Services7/2/20207/7/20200320000
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3.1Unique Selling Proposition7/2/20207/3/20200800OpenMedium00
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3.2Intellectual Property Position7/3/20207/4/20200800OpenMedium00
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3.3
Sustainable competitive advantage
7/4/20207/5/20200800OpenMedium00
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3.4
List of minimum performance
7/5/20207/7/20200800OpenMedium00
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3.5
Current stage of development
7/6/20207/7/20200800OpenMedium00
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4Market Opportunity7/8/20207/15/20200400000
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4.1
Estimated size of market and targeted market segment
7/8/20207/9/20200800OpenMedium00
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4.2Target market share7/9/20207/10/20200800OpenMedium00
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4.3
Geographical market segment
7/10/20207/11/20200800OpenMedium00
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4.4
Drivers for change to this product or service
7/11/20207/12/20200800OpenMedium00
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4.5Key potential customers7/12/20207/14/20200800OpenMedium00
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4.6Pproduct or service7/13/20207/14/20200800OpenMedium00
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4.7Competitors7/14/20207/15/20200800OpenMedium00
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5Marketing/Sales7/16/20207/21/20200320000
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5.1Route to market7/16/20207/17/20200800OpenMedium00
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5.2Barriers to entry7/17/20207/18/20200800OpenMedium00
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5.3
Potential price and profit margin
7/18/20207/19/20200800OpenMedium00
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5.4
Comparison of target price of this product
7/19/20207/21/20200800OpenMedium00
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5.5
Projected sales volumes and value
7/20/20207/21/20200800OpenMedium00
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6Team7/22/20207/26/20200320000
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6.1Executive team: roles7/22/20207/23/20200800OpenMedium00
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6.2Non-executive team7/23/20207/24/20200800OpenMedium00
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6.3Track record7/24/20207/25/20200800OpenMedium00
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6.4Gaps & Future recruitment7/25/20207/26/20200800OpenMedium00
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