Social Media Goal Worksheet

	A	B	C	D	E	F	G	H	I	J
1	Company Name	Time Zone
2	Target Personas
3	1	Mike Manager
4	2	Billy Owner
5	3
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7	Brand Value Propositions
8	1	Leaders in Industry
9	2	Best Prices Available
10	3	Hands on customer service
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12	Social Media Goals		KPI 1	KPI 2	KPI 3
13	1	Educate Persona X on uses & benefits	% increase in traffic to blog
14	2	Brand Awareness	% increase in followers
15	3	Establish Thought Leadership with Persona Q & Educate Public	% increase in traffic to website.com	% increase in sales to website.com
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18	Social Profile	URL	# of Followers	Last Activity Date	Avg Engagement	Mission Statement	Channel KPI 1 - By Nov 1	Target Market	Plan	Type of Content
19	Facebook						% Increase in post engagement	Persona X	create visually appealing & sharable content
20	Twitter
21	Instagram
22	Pinterest
23	Linkedin						Increase Followers to 200 for Brand awareness	Persona Z	Invite personal networks of employees, engage with industry influencers
24	Google Plus						Increase followers to 50	Persona Q	Start community, provide related studies, whitepapers, & infographics
25	Youtube						Account for 10% of social site traffic		Create More Instructional Videos
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