Email Campaign Pre-Flight Checklist
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Campaign Name:
Treasure Island VIP Open House
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Test Date:3/31/2014
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Deployment Date:4/1/2014
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Segment:Twin Cities B2B
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EmailDone?Detail/CommentsToolLinks for Tools
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Body Copy - Spellcheck YEmail Testing
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Subject Line - Spellcheck Don't Miss A Moment - VIP Open House @ Treasure Island VIP TerraceBrandPricingLink
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From Name - Brand or Rep Name?Need to verify with JohnLitmus$$https://litmus.com/email-testing
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From Email Addres & Reply-To?Emails on Acid$
https://www.emailonacid.com//email-preview
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Have you tested this email?YLitmusPutsmailFreehttp://putsmail.com/
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Images and Layout render properly?
Y
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Generate Text VersionYSpam Testing
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View as Webpage Link Corrrect?NNeed to include!BrandPricingLink
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Did you pass spam tests?
Litmus | Mail-Tester
Litmus$$https://litmus.com/spam-filter-tests
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LinksEmails on Acid$
http://www.emailonacid.com/email-preview/deliverability
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List all links and confirm they work
Mail TesterFreehttp://www.mail-tester.com/
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1 RSVP TodayY
https://www.eventbrite.com/e/timberwolves-vip-open-house-registration-11141483477
Postmark Spamcheck
Freehttp://spamcheck.postmarkapp.com/
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Personalization
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Do all values have defaults?NLead First Name had no default
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Are all values updated?
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(i.e Rep Information)
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Analytics
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Insert Litmus Tracking Tag
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Google Analytics TagsLink
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Misc Analytics Tags
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Distribution List
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Remove all invalid emails
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Update any personalized information
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(i.e Rep Information)
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