Media ROI Calculator
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Brought to you by:http://growthnerd.com
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Original blog post:http://growthnerd.com/buying-traffic-for-website-does-it-work/
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Author:Reinhardt Gallowitz
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OPTION 1: If you don't know how much money you need to spend.
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CalculatorComments
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Product sales price$35.00<-- edit this
The price you are selling your product for via your website.
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Required sales per month100<-- edit this
The amount of product you want to sell. You can change this value.
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Profit Margin on sale wanted28.6%<-- edit this
The % profit margin you need on each item sold
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ROI per sale$10.00<-- don't edit
This is automatically calculated based on the profit margin % in the previous step
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Max cost per sale allowed$25.00<-- don't edit
This is the max you can afford to PAY to generate one sale.
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Total ROI from all sales$1,000.00<-- don't edit
Your total required sales per month multiplied by ROI per sale
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Max spend allowed$2,500.00<-- don't edit
The max amount you can spend on buying traffic. It's required sales per month multiplied by Max cost per sale.
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Landing page conversion rate2.50%<-- edit this
Out of every 100 people who visit your product landing page, what % convert into sales?
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Unique visits required4000<-- don't edit
This is calculated by looking at your Required Sales Per Month divided by your landing page conversion rate.
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Clicks required5000<-- don't edit
Not all clicks are unique visits. Unique visits required are buffered with 25% to make up for multiple clicks from same user.
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Cost Per Click allowed$0.50<-- don't edit
Your Max Spend Allowed divided by Clicks required.
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OPTION 2: If you have budget available and want to determine the possible output
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CalculatorComments
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Budget$2,500.00<-- edit this
The max amount you can spend on buying traffic.
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Cost Per Click you're willing to pay$0.50<-- edit this
Your Max Spend Allowed divided by Clicks required.
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Total clicks possible5,000<-- don't edit
Calculated by dividing the budget by the Cost Per Click (CPC) you're willing to pay
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Possible unique visits from clicks4,000<-- don't edit
Roughly 20% of clicks will be duplicates. This is subtracted for total clicks to give you possible unique visits.
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Landing page conversion rate2.50%<-- edit this
Out of every 100 people who visit your product landing page, what % convert into sales?
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Total possible sales100<-- don't edit
Possible unique visits multiplied by landing page conversion rate.
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Cost Per Sale$25<-- don't edit
Budget divided by total possible sales
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Product sales price$35.00<-- edit this
The price you are selling your product for via your website.
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Profit Margin per sale achieved$10.00<-- don't edit
Profit margin is calculated by subtracting the cost per sale from your unit sales price.
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ROI %28.6%<-- don't edit
The % of profit margin to your product sales price.
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Total ROI from all sales$1,000.00<-- don't edit
Total profit generated from exercise.
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