Advertising Projections.xlsx

	A	B	C	D	E	F	G	J	K	L
1	Facebook
2		Benchmark	Projection 1	Projection 2	Projection 3	Projection 4	AiMS	Levers To Increase Conversions		How To Do It
3			Estimates Based On Current Metrics & Conversion Rates					1	Increase Ad Spend
4	Ad Spend	$500	$500	$1,000	$1,500	$2,000	$500	2	Improve Conversion Rate	Test Landing Page Variations
5	Impressions	27,778	27,778	55,556	83,333	111,111	23,742	3	Improve Click-Through-Rate	Test More Ad Variations
6	Cost per Click	$1.75	$1.80	$1.80	$1.80	$1.80	$0.78
7	Clicks	286	278	556	833	1111	641
8	Click Through Rate	1	1.0%	1.0%	1.0%	1.0%	2.70%
9	Inquiry Conversion Rate	1.50%	1.00%	1.50%	1.00%	1.00%	2.50%
10	Conversions	4	3	8	8	11	16
11	Cost per Conversion	$117	$180	$120	$180	$180	$31
12									Want to learn how AiMS can improve your ad campaigns?
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14									Click Here to Book a Demo Today
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16	Google
17		Benchmark	Projection 1	Projection 2	Projection 3	Projection 4	AiMS
18			Estimates Based On Current Metrics & Conversion Rates
19	Ad Spend	$1,000	$500	$1,000	$1,500	$2,000	$750
20	Cost per Click	$2.80	$2.80	$2.80	$2.80	$2.80	$1.78
21	Clicks	357	179	357	536	714	421
22	Click Through Rate	6%	6%	6%	6%	6%	8%
23	Inquiry Conversion Rate	1.50%	1.50%	1.50%	1.50%	1.50%	2.78%
24	Conversions	5	3	5	8	11	12
25	Cost per Conversion	$187	$187	$187	$187	$187	$64
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