| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | ||
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1 | Competitive audit | Goal: Compare the user experience of each competitor's website | ||||||||||||||||
2 | General information | UX (rated: needs work, okay, good, or outstanding) | ||||||||||||||||
3 | First impressions | Website Interaction | Website visual design | Website content | ||||||||||||||
4 | Competitor type | Location | Product offering | Price | Business size | Target audience | Unique value proposition | Desktop website experience | Mobile website/app experience | Features | Accessibility | User flow | Navigation | Brand identity | Tone | Descriptiveness | ||
5 | https://www.justgiving.com | Direct | Worldwide | A platform for individuals and organizations to create fundraising campaigns for various charitable causes. | $$ | Large | Individuals looking to donate to charitable causes, fundraisers seeking to raise money for personal or organizational campaigns, charities and non-profit organizations | JustGiving.com has a user-friendly interface that makes it easy for both fundraisers and donors to navigate the platform. The website offers clear instructions on how to set up a fundraising page, donate to a cause, or search for specific charities or fundraising events. | Okay + Visually appealing + The layout is intuitive + prominent call-to-action buttons | Okay + Optimized for smaller screen + The functionality of the desktop is adapted to the mobile view + Responsive layout - A bit crowded interface that can be cleaned and structured better in order to alow users with smaller screens to freely navigate it | Good + Customizable fundraising + Acces to a wide range of charitable organizations | Good + Strive to maintain accessibility standarts to ensure its platform is usable by individuals with disabilities. | Good + Generaly intuitive - Optimize the donation process (make it more streamlined) | Good + Clear menus + Clear links - Optimizing CTA's | Good + Recognizable brand presence + Clean design elements + Logo + Consistancy in the messaging | Empathetic, inspiring, and action-oriented | Outstanding + Highly descriptive + The mission and value proposition are well communicated + The content fosters trust among users | |
6 | https://charitymiles.org | Direct | US | Combining fitness activities with charitable donations | $$ | Medium | Individuals who are interested in fitness and charitable giving. Its target audience includes people of all ages who enjoy walking, running, or biking | ability to seamlessly integrate fitness activities with charitable giving. By tracking users' walking, running, or biking activities, the app converts their miles into donations for various charitable organizations. | Okay + Charity Miles operates mostly thrugh it's mobile app, so users can track their fiteness activity | Good + Fully responsive + The information is delivered clearfuly and there is a visual hierarchy present in the mobile version - Sign up doesn't include fast options such as Google integration | Good + Activity Tracking + Variety of Charities - Not so much features available for the fitness tracking - Available only in certain locations (not worldwide) | Needs work - There are some accessibility issues that need to be improved | Okay + Easy and guided for new users to sign up, making goals and activity trackings. - Needs approvement: make a registration process much better | Okay + Easy to navigate | Good + Clear color palette + Color consistency | Friendly | Okay + Clear CTA and short description - In some places there is a need for more info | |
7 | https://www.wooftrax.com | Indirect/Direct | US | A mobile app designed to track users' walks with their dogs | $$ | Medium | The target audience for WoofTrax primarily consists of dog owners and animal lovers who are interested in supporting animal shelters and charities through their daily activities. | ability to combine the act of walking dogs with charitable giving. | Okay + Clear HP + Upper menu is visible and clearly categorized (WoofTrax primarily operates through its mobile app) | Good + Responsive + Clear and follows desktop layout | Good + Dog Walk Tracking + Charity Donations + Community Engagement + Social Sharing | Good + Provide a user-friendly and accessible axperience for all dog owners + Features customizable font sizes and screen readers | Good + The flow is clear and involves steps such as: login, dog profile setup, walk tracking, charity selection, donation confirmation, post walk summery and share via social. | Good + Overall easy navigation due to the upper line bar | Good + Clear visual of the brand colors and use | Friendly | Outstanding + good and consistent usage of tov. | |
8 | https://sweatco.in | Indirect | US | This app rewards users with virtual currency (Sweatcoins) for outdoor steps taken. | $$ | Medium | Fitness oriented audience, who are tech-savy and comfortable with tracking their fitness activity | ability to incentivize physical activity by rewarding users with a digital currency, known as Sweatcoins, for every step they take outdoors. | Good + Visually appealing + Follows brand identity through the whole scrolling experience | Good + Key information is present + Responsive | Needs work - Limited reward options in the marketplace - Battery drain whle tracking fitness activity | Needs work - no info given regrading the accessibility - no clear CTA on the homepage | Needs work - there is no clear path for the user from the HP - lots of marketing info that can be structured differently | Okay + There is a menu at the top and footer provides more links and info - No clear CTA from the web | Good + Brand pallette presented on the home page | Friendly | Okay + Short - Need to be more organized | |
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