Marylee's Booklaunch Tracker
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How to use this tracker. 1) Look at the different tools and decide which ones you will focus on.
2) If you plan to send ARC copies, look at the ARCs' sheet for tools that can automate that.
3) If you plan to do a campaign based on Bloggers, look on the Bloggers' sheet.
4) If you need book reviews, check out the listings on the BkRevws' sheet.
5) Form Responses 1 contains listings of Influencers for Facebook and Twitter as well as a more complete listing of bloggers. (Click on the black triangles in UPPER RIGHT of cells for detailed info on what each item is about.)
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Tools6-7 months before launch2-4 months before launch1 month before launchLaunch WeekLaunch DayPostlaunch
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Tool 1
Your Website or Landing Page
Define your message
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Create a book landing page
Formally announce your release date.
Post advance reviews to your website book page and book landing page.
Update your website.
Post pre-written launch announcement on your blog (written, video).
Write a followup blog post for your author site, thanking everyone for their support and share info and results of the launch.
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Create a branding style
Create a book website or landing page for general audience.
Activate pre-written blog posts.
Make the excerpts from your book post go live.
Check buy now button and make sure everything is working properly.
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Automate sending ARCs
Create social media posts in various sizes that feature your book cover.
Activate book discussion questions.
Post your favorite music playlist for launch day.
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List tools/skills needed for launch
Write a blog post sequence specifically about your book.
Record a video of you reading an exerpt.
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Ask for fan input about cover
Write discussion questions for book clubs.
Create a teaser that shows the beginnings of stories.
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Put a request for review at the back and front of your book.
Put discussion questions for book clubs on your website, but don't activate that page yet.
Showcase excerpts from your book in a blog post that's ready to go on launch day.
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Write a post about your cover design and what you think that says about your book.
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Tool 2
Review Campaign
Send ARC copies to Review sites such as Kirkus
Contact influencers.
Ask bloggers and inner circle group if they would add a summary or full review on Amazon on the day of the book launch. Amazon won't let them do that until then.
Send reminders to early reviewers to post their reviews on launch day.
Remind folks to get their reviews on Amazon.
Promote any bestseller lists you make.
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Figure out your primary audience.
Find contact info for people who've reviewed similar books. Look on Goodreads for this. See who has posted online. Offer ARC copies.
Set up a "thank you" gift for people who post their review. You're going to trust that they did this.
Promote positive reviews on social media.
Ask folks on Goodreads to post you to specific lists. Those lists are where you'll find your "tribe" of readers.
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Who is most likely to help you?
Feature good reviews on your Lulu, Amazon, and B & N pages.
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Compile a list of pre-readers.
Send pitch to local arts reporters. If they won't cover your book, maybe they'll do an article on you.
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Develop an influencers' list.
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Team up with authors to get book blurbs
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Get ARC copies made through BookPatch
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Use Choosy Bookworm for additional reviews.
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Tool 3
Media Kit
Figure out your pub date.
Add the media kit to your website.
Write and post a new press release with a different angle to PRNewswire. Use quotes. Make it relatable to a general audience.
Update media kit with any reviews.
Publicize guest blog posts by using your social media management program, such as SmarterQueue or Hootsuite.
Send thank yous to blog hosts.
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Decide on your book formats.
Write an engaging press release.
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Will you do an audiobook release?
Put your press release up on PRNewswire.
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Make a folder where you store graphics.
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Put together media contact list
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Create biz cards, bookmarks, swag
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List other promotional channels
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Put together list of book promo sites for free books, giveaways.
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Add giveaway/contest stuff to your web page and FB
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Tool 4
Marketing Materials
Clarify your message and branding
Create a book website or landing page
Create and schedule social media posts
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Create offline marketing materials
Add media kit to your website
Get a foamboard blowup of your cover from OfficeDepot.
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Create a 1 sheet to use at speaking events
Set up on site ads on website
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Create talking points for speaking engagements.
Begin development of a book trailer
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Create an author bio handout for speaker introductions.
Ask for cover design input from fans
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Creat other swag such as mugs at POD drop shippers.
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Tool 5
Book Trailer
Create a style guide for shareable content
Hire someone to make the trailer
Upload book trailer to YouTube
Promote book trailer as part of launch day activities.
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Begin development of book trailer
Announce trailer on all social media platforms
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Tool 6
Email Campaign
Put together your prelaunch email list
Activate prelaunch email sequence. Send early notification list a link for a free copy of the book. Let influencers know briefly about your boo, why they'd like it, and that you'd love to send them a free copy. If they reply, send the link.
Ask inner circle list and anyone who has reviewed your book if they would add a summary or full review on Amazon. Give them instructions for uploading a review to Amazon and Goodreads. Adapt this handout for a blog post.https://www.dropbox.com/s/ys9jrouwxkvcrex/Instructions%20for%20Goodreads.docx?dl=0")
Send a launch day announcement morning and evening to your email list.
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Participate in online groups
https://www.dropbox.com/s/ys9jrouwxkvcrex/Instructions%20for%20Goodreads.docx?dl=0
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Get emails from other groups that might want to participate
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Reach out to other authors.
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Check out local authors' groups.
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Tool 7
Social Media Campaign
Figure out your primary audience
Make sure you update private FB group on your progress.
Ask launch team to really pitch in today and share on social media.
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Make teasers for upcoming releaseInteract on Goodreads
Create new shareable links as reviews come in. Ask launch team to share.
Remind launch team that you've created special posts for them to share. Ask them to share those posts.
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Join online book clubs
Go through the Amazon marketing tutorial.
Write a letter that your inner circle can share with their network.
Post FB posts for Launch Day.
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Tie your blog page to your social media accts
Create new social media headers for launch day.
Create social media posts and put them on a private page on your website. Your launch team should have access to this.
Host a FB Live launch day event.
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Set up a social media organizer
Promote your book's pre-order page on Author Central, Goodreads, your blog, and elsewhere.
Promote the launch day party on social media.
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Prewrite blog posts for the next 6 months
Announce the launch 3 weeks before the date on Google+ and Goodreads. Both ahve a free event function.
Update social media headers to reflect the release.
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Optimize author page on Goodreads
Create an event page on Facebook and invite your contacts to share it.
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Get an Amazon Associates' account.
Prepare FB posts for launch day.
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Set up and optimize social media
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Set up a mechanism to stay in touch with fans.
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Use a Twitter manager
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Use a private FB group to stay in touch with street team
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Use My Twitter Hashtag cheatsheet to find targeted groups on Twitter.
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Tool 8
Book Preorders
Send out review copies
Plan a party/launch event; ensure books are ordered prior to party date
Consider holding a launch party the week before your offical social media launch day. That way you can post pictures.
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Contact local libraries about carrying book
Possibly get books from BookPatch or Lulu for this event.
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Promote book preorder page on Author Central, Goodreads, my site and elsewhere
Share your launch plan with Amazon to make sure books don't run out.
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Consider Lulu as book printer
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Contact Amazon through KDP and ask about special preparations for your launch day.
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Tool 9
Interview/Media Campaign
Create questions for radio/podcast hosts.
Do preliminary podcasts.
Get any local events listed on your newspaper's event page.
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Create a media kit and add it to website
Thank initial podcasters and ask they know anyone else who might like to have you as a guest.
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Blogger outreach
Add links to each podcast to your media page and publicize on social media.
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Compile list of people who cover literature
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Find book podcasters and local FM radio stations.
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Make a media contact list
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Set up a YouCanBookMe account
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Set up an account on HARO.
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Schedule media interviews
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Find podcasters.
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Tool 10
Targeted Guest Posting/Hosting
Write guest posts for other bloggers.
Send guest posts to bloggers.
Publicize guest posts on social media. Invite bloggers to appear on your website.
Promote guest posts on social media.
Thank bloggers who helped out.
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Make a list of bloggers open to guest posts
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Contact bloggers about guest posting
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Use Debbie Drum's software to find blogs.
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Record videos on Google Hangouts.
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Watch this video using G HangOuts for Interviews
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Invite other authors to talk with you.
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Fine tune your blogger list.
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Tool 11
Speaking Engagements
Prepare 3 presentations you can give for civic groups.
Let your neighbors know about the launch through NextDoor.com
Do speaking engagements.
Team up with other authors to do a local reading in a bookstore.
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