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ASO checklist

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ActionApp storeResources
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πŸ”Ž Step 1: Research and identify keywords
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Competitor review: Analyze competitors' keyword strategiesApp Store & Google PlayπŸ“š Unlock app store success with the right ASO keywords
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User reviews: Extract potential keywords from similar app user reviewsApp Store & Google Play
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Chose 3-5 primary keywords to focus onApp Store & Google Play
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πŸ“±Step 2: Understand the key differences between the App Store and Google Play store
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The App Store indexes title, subtitle & keywords. Avoid repeating keywordsApp StoreπŸ“š 7 key differences between Apple App Store vs Google Play Store
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The Google Play Store indexes title, short description and full description. Re-using keywords is acceptable.Google Play
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πŸ“ Step 3: Optimize your meta data
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 Apple App Store
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Title: Choose a keyword-rich title up to 30 characters.App StoreπŸ“š How to write an effective app title
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Subtitle: Write a compelling subtitle of up to 30 keyword rich charactersApp Store
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Keyword list: Maximize the 100 characters available, avoid duplications and separate words with commas instead of spaces.App Store
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Promo Text: Engage users with up to 170 characters, even though it doesn't directly affect ranking.App Store
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Description: Write 4,000 character app description to inform users. Although not indexed for search, it's vital for user understanding and engagement.App StoreπŸ“š App description tips to boost your downloads
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Google Play Store
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Title: Draft a keyword-dense title within 30 characters.Google PlayπŸ“š How to write an effective app title
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Short description: Craft an 80 character short description embedding curcial keywords.Google Play
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Full Description: Develop a keyword rich full description up to 4,000 characters.Google PlayπŸ“š App description tips to boost your downloads
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Package name: Include relevant keywords to enhance visibility.Google Play
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πŸ–Œ Step 3: Design visuals to attract users
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Icon: Design an iconic and memorable icon. Refresh based on holidays and special eventsApp Store & Google Play
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Screenshots: Design captivating screenshots showcasing your app's core features.App Store & Google PlayπŸ“šResource: How to optimize your app store screenshots
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App video: Produce an attention-grabbing app preview & promo video.
App Store & Google Play
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πŸ“ˆ Test, monitor and iterate to optimize conversion rates
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Monitor ASO performance metrics to measure the success of your strategies.
App Store & Google PlayπŸ“š Key ASO metrics and KPIs
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A/B testing: Run tests on your app store assets for optimal performanceApp Store & Google Play
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Regular updates: Freshen up your app at least once a month and optimize the frequency of updatesApp Store & Google Play
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Encourage feedback: Proactively seek ratings and reviews, and respond to feedback.App Store & Google PlayπŸ“š How to improve your app ratings and reviews
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Indexing check: Monitor when and how keywords get indexed.App Store & Google Play
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Seasonal events: Incorporate themed features for upcoming holidays, events or seasonsApp Store & Google Play
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🌎 Step 6: Expand your reach global reach
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ASO localization extends beyond translation. Carry out local specific research and refine your assets for cultural relevance and appeal. App Store & Google PlayπŸ“š How mobile app localization helps you rule the world
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